Association Analytics

DECEMBER 15, 2022

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 169

Retention Data Rate Demographics 169

Association Analytics

NOVEMBER 20, 2023

Your association should create consistent values to accurately calculate your retention rate. Track, test and learn to improve your strategy: No retention strategy will work every time or on every type of member, which is why you need to be flexible and willing to adjust your efforts based on how successful they are.

Retention 169

Retention Associations Professional Strategy 169

Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? In 2019, Dr. Adrian Sargent bemoaned the fact that first-time donor retention rates were below thirty percent: “The USA still holds the record for the most shockingly poor pattern of results. Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas

Retention 113

Retention Rate Donor Issue 113

Association Analytics

MAY 17, 2021

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 192

Retention Data Associations Rate 192

Byte Technology

DECEMBER 29, 2016

Indeed, responsive sites that provide stellar visits—especially in the e-commerce industry—are proven to have better engagement, more conversion rates and, very importantly, better search engine rankings. Leave it to Google to come up with the industry-leading site testing app. YSlow Browser Plugin.

Test 100

Test WordPress Plugin Tools 100

Association Analytics

JUNE 25, 2024

Using engagement scores to track member interactions can help you identify and address the needs of at-risk members. Compelling subject lines and preview texts can significantly impact open rates. It’s important to continually test different approaches throughout the year to find what resonates best with your members.

Campaign 169

Campaign Associations Channel Retention 169

Association Analytics

JUNE 17, 2021

If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Do your repeat event attendees also renew at higher rates? ).

Associations 318

Associations Data Registration Analytics 318

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. Email Deliverability is the process of tracking how successfully your emails are reaching inboxes.

email 296

email NPO gMail Spam 296

Nonprofit Tech for Good

NOVEMBER 3, 2023

Try testing out CTAs driving to content that includes an ask instead of just asking in the initial email. After several emails you can compare email open rates and stick with what works. Try this: Don’t just focus on the time and day that emails are sent, but test different times of the month.

Personal 327

Personal email Strategy Nonprofit 327

sgEngage

NOVEMBER 20, 2024

The finance team can track the performance of each stream to help identify which ones are the most resilient. It’s about having good data, getting creative, starting small, testing options, and scaling what works—while keeping finance front and center. The good news? Diversifying funding doesn’t have to be a massive overhaul.

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Model Fund Professional Build 74

Association Analytics

FEBRUARY 20, 2024

Once you invest in some of these strategies, it’s important to track what works to engage with potential members. You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions.

Create 169

Create Strategy Associations Registration 169

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Track your own data. For example, retention rates tend to be higher for mid-level and major donors. Same as above.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

Rate 134

Rate Content Conversation Test 134

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. How are you tracking success? Besides tracking the number of emails you send across the organization and the frequency, you can also view data like your opt-outs over time, the actual number of sends, and bounces to see if they are fluctuating and steady.

Analytics 169

Analytics Marketing Taxonomy Module 169

Bloomerang

OCTOBER 11, 2024

Tactic: Use tools to track engagement, donation spikes, and behavior patterns throughout the day. Implementing A/B testing and data-driven adjustments A/B testing is your best friend during a busy campaign like GivingTuesday. Tactic: Set up A/B tests for subject lines, donation asks, or storytelling elements.

Campaign 93

Campaign Data Strategy Test 93

sgEngage

MARCH 8, 2024

Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include. Unsubscribe rates did not change much.

Benchmark 82

Benchmark Blackbaud Report Online 82

Nonprofit Tech for Good

JANUARY 10, 2022

Performance: The account must maintain a 5% click-through rate each month. All accounts created after January 2018 must have conversion tracking in place in Google Ads and need to have at least one meaningful conversion per month. Responsive Search Ads can increase your click through rate which helps keep you above Google’s thresholds.

Google 335

Google Grant Guide Nonprofit 335

Nonprofit Tech for Good

NOVEMBER 15, 2019

The ability to track and monitor those relationships should be the #1 priority for organizations seeking to expand their donor base or increase their revenue. There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software.

Relationship 239

Relationship Software Management Pledge 239

The NonProfit Times

MAY 22, 2024

The concern, regarding publicly announcing a breach, is that the hackers will go back into the system and cover their tracks. billion putative plaintiffs.” When Blackbaud officials discovered the breach in May 2020, they arranged for their internal security team to work with law enforcement and independent forensic experts.

Classes 104

Classes Blackbaud South Carolina Action 104

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 98

Ideas Online Guide Fundraising 98

Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Track the number of monthly donations and the total given.

Track 218

Track Mobile Media Fundraising 218

.orgSource

APRIL 25, 2023

The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% If you haven’t been tracking workforce statistics, now is the time to begin. If you are having difficulty finding diversity in your talent pool, Sarah suggested testing new waters. According to a survey by LinkedIn, 61% of U.S.

Application 221

Application Statistics Culture Job 221

sgEngage

NOVEMBER 20, 2023

Keep them out of it for now (we can always test that later.) If you are expecting an 8% response rate from your donors, that means the segment needs to include at least 1,250 constituents. You will want to keep track of those segments in your fundraising CRM. Test one thing at a time.

Data 98

Data Giving Work Test 98

M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics. Adding eCommerce tracking means you can track your conversions back to specific promotions.

Fundraising 98

Fundraising America United States Test 98

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Likely, your average open rate will increase and you’ll need to set news goals around email opens. Use your UTMs.

email 104

email Marketing Test Mail 104

Nonprofit Tech for Good

FEBRUARY 12, 2020

Doing either will likely get your domain blacklisted as a spammer and by not using an email marketing service , you won’t be able to track the success of your email campaigns. To find the best time for your organization, experiment, test, and don’t be afraid to go against conventional wisdom. Emojipedia.org.

email 363

email Practice Marketing Newsletter 363

Bloomerang

OCTOBER 20, 2023

A/B testing : If you’re unsure whether emojis will be effective for your specific audience, you can conduct A/B testing. Send two versions of the same email—one with an emoji in the subject line and one without—and track the response rates to see which performs better.

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email Test Culture Audience 89

Nonprofit Tech for Good

AUGUST 6, 2023

During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates. However, this is not a universal rule. Define your metrics of success.

Practice 231

Practice Fundraising Guide Channel 231

Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Track the number of monthly donations and the total given.

Track 184

Track Mobile Media Fundraising 184

Gyrus

JULY 10, 2024

Here are some key reasons why it is important: Enhanced Learning Experience Flexibility and Accessibility Diverse Learning Resources Tracking and Assessment Top 10 Online Learning Platforms The online learning industry has seen significant growth in recent years, and there are numerous platforms available. Variation in course quality.

Online Learning 52

Online Learning Platform Learning Online 52

Gyrus

JULY 10, 2024

Here are some key reasons why it is important: Enhanced Learning Experience Flexibility and Accessibility Diverse Learning Resources Tracking and Assessment Top 10 Online Learning Platforms The online learning industry has seen significant growth in recent years, and there are numerous platforms available. Variation in course quality.

Online Learning 52

Online Learning Platform Learning Online 52

Association Analytics

JANUARY 12, 2022

And while it’s important for you to track and report on all of them, it isn’t feasible to regularly review them all. Use data to check your “vitals” Just like humans have vitals (temperature, blood pressure, heart rate), your organization does as well. Most likely, you’ll have more than one metric for each goal.

Goal 169

Goal Data Support Metrics 169

Bloomerang

JUNE 2, 2023

[NOTE: I’ve wondered about doing an experiment where you hire a dedicated staff member specifically to make these daily calls; then track results to see if the investment paid off in higher percentages of renewals and larger repeat gifts. Alas, I left the organization before the test was completed.) Think about what you could test.

Donor 97

Donor Charity Gift Test 97

Qgiv

DECEMBER 14, 2023

Test, test, and test more. Using A/B testing to understand what subject lines resonate with your specific audience can help you shape your subject lines in the future for the greatest possible engagement. Avoid all caps and exclamation points.

email 64

email Fundraising Nonprofit Test 64

Pamela Grow

MARCH 7, 2024

But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Your real test lies in converting these opens into donations. Your Welcome Email According to Campaign Monitor, Welcome emails have a whopping 91.43% open rate. Think of it as a two to three line thank you update.

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email Storytelling Newsletter Nonprofit 69

fusionSpan

SEPTEMBER 23, 2024

Test your website by viewing the layout in the mobile format when editing the site. You can also recruit real users to test your mobile website and provide recommendations (more on user testing a little later!). Also, continually test your website to identify accessibility concerns. Enhance accessibility.

Web 52

Web Tips Test Guidelines 52

Get Fully Funded

AUGUST 19, 2024

Impact on Retention Rates Effective segmentation goes beyond grouping donors by shared traits; it provides actionable insights to boost donor retention. Subject lines and content tailored to each segment can significantly improve open and click-through rates. Plus, it’s cost-effective and easy to track engagement!

Data 59

Data Marketing Donor Mail 59