Bloomerang

FEBRUARY 28, 2024

Analyze volunteer turnover rates Track volunteer hours over time A little of both We don’t measure volunteer retention 8. Do you track the number of actions your volunteers took (like the number of meals served) or the number of stakeholders/clients/beneficiaries they reached (like the number of hungry people served)?

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Nonprofit Tech for Good

MAY 25, 2024

Automation Data and Insights Marketing automation platforms perform tests and collect data that can help you improve your outreach. Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. 2) A/B Testing Not sure what subject line to go with?

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Marketing Fundraising Test Nonprofit 207

Achieve

MAY 24, 2024

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. In this guide, we’ll cover four best practices to increase your donor retention rate with text messaging. Establishing a predictable donation pipeline is critical to your nonprofit’s longevity.

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Whole Whale

JULY 20, 2023

The great search for free and low-cost A/B Testing Tools is upon us. In the world of digital marketing, A/B testing is a crucial tool for optimizing website performance and improving user experience. However, there is a glimmer of hope for organizations seeking an affordable A/B testing solution.

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NetWits

APRIL 5, 2013

Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. This follows a recent trend that email click-through rates have declined across all industries. Epsilon and The Email Institute’s Q3 2012 report indicated overall click-through rates have fallen from 5.5

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Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? In 2019, Dr. Adrian Sargent bemoaned the fact that first-time donor retention rates were below thirty percent: “The USA still holds the record for the most shockingly poor pattern of results. Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas

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M+R

SEPTEMBER 24, 2024

Test, test, test! Use A/B testing to experiment with different subject lines and content structures. Analyze which combinations lead to higher open and engagement rates, helping you refine your approach over time. Will this change ultimately affect open rates and fundraising results? We don’t know yet!

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The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Association Analytics

DECEMBER 15, 2022

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

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Retention Data Rate Demographics 169

NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. And while it does require a few extra steps, email testing doesn’t have to be time-consuming.

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Test email Mail Statistics 177

Robert Weiner

MARCH 17, 2013

Bottom line – (our software) received more “Excellent” ratings than any of the over 33 products reviewed! My response: These reports are definitely useful — if a vendor is rated well they’re worth considering (assuming the rating criteria are appropriate for your needs) and if they’re rated badly they’re probably not.

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Rate Database Donor Analysis 138

Nonprofit Tech for Good

FEBRUARY 11, 2022

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. Test out the options. Just as we test landing pages and emails, test the layout of your pop-ups too.

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Nonprofit Tech for Good

FEBRUARY 13, 2020

Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms. You might be thinking this is unnecessary, but it only takes a few minutes to test both – on your laptop and your phone – and it could save you huge headaches in the long run. times the rate of inline content!).

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email Donor Test Newsletter 354

Byte Technology

DECEMBER 29, 2016

Indeed, responsive sites that provide stellar visits—especially in the e-commerce industry—are proven to have better engagement, more conversion rates and, very importantly, better search engine rankings. Leave it to Google to come up with the industry-leading site testing app.

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Association Analytics

MAY 17, 2021

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

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Retention Data Associations Rate 192

Association Analytics

JUNE 17, 2021

As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Do your repeat event attendees also renew at higher rates? ). This data shows that attendees at the three year point have the highest drop-off rate. (Do We test our assumption by designing a targeted A/B email test for this group.

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Bloomerang

OCTOBER 21, 2024

Step 2: Map out, write, test, and schedule your end-of-year fundraising emails Once you’ve finalized your campaign theme, channels, and goals—whether you’re targeting new donors or upgrades—you’re ready to get to work writing, designing, testing, scheduling, and segmenting your year-end email appeals. So use their first name!

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Association Analytics

NOVEMBER 20, 2023

Your association should create consistent values to accurately calculate your retention rate. Track, test and learn to improve your strategy: No retention strategy will work every time or on every type of member, which is why you need to be flexible and willing to adjust your efforts based on how successful they are.

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Retention Associations Professional Strategy 169

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. Email Deliverability is the process of tracking how successfully your emails are reaching inboxes.

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NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

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Rate Content Conversation Test 134

Nonprofit Tech for Good

DECEMBER 9, 2023

1) Use a top-rated Content Management System (CMS) platform. If the speed test fails, a good first step is to make sure your website’s images are optimized and host your videos on a third party website, such as YouTube, instead of directly on your website. 8) Prioritize website speed.

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Websites Tips Plugin WordPress 299

Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition.

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M+R

SEPTEMBER 12, 2024

Since you can’t simply a/b test your way into these results, let me explain: Since 2015, in two campaigns per year, UCS has replaced the monthly giving option on donation forms with an annual giving option, providing us years of actual UCS annual donor behavior to analyze. This gave us precise upsell rates by gift type and audience.

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Test Gift Oregon Portland 59

Bloomerang

AUGUST 6, 2024

Tailoring emails to include the recipient’s name, past interactions, or interests can significantly increase engagement rates. Optimize subject lines for higher open rates A captivating subject line is crucial as it determines whether recipients will open or ignore your email.

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Content email Campaign Strategy 94

Neon CRM

MAY 17, 2023

When you send a fundraising email can be the difference between improved engagement metrics (open rate, click-through rate, donation amount, etc.) CDT and the average open rate for this time was 29.18%. CDT and the average open rate for this time was 45.37%. CDT and the average open rate for this time was 26.10%.

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NTEN

SEPTEMBER 21, 2011

Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5%

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Rate Open Spam NTEN 92

Bloomerang

OCTOBER 13, 2023

Open rate : The success of your email often hinges on the open rate. On the flip side, a poorly crafted subject line can lead to lower open rates and, consequently, reduced chances of achieving your fundraising goals. A/B testing : Subject lines are often the primary variable in A/B testing for email campaigns.

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email Rate Attention Open 103

sgEngage

NOVEMBER 20, 2023

Keep them out of it for now (we can always test that later.) If you are expecting an 8% response rate from your donors, that means the segment needs to include at least 1,250 constituents. Package codes will determine the segment and where in the A/B test they fall—see more in step three, below. Test one thing at a time.

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Bloomerang

AUGUST 5, 2021

But what’s important to understand is that when this feature becomes available to users, your open rates will change. The good news is that this is not a problem because open rates are fool’s gold. The open rate was never a great barometer of success (and neither are Facebook Likes for that matter). Why do I suggest this?

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Nonprofit Tech for Good

NOVEMBER 3, 2023

Try testing out CTAs driving to content that includes an ask instead of just asking in the initial email. After several emails you can compare email open rates and stick with what works. Try this: Don’t just focus on the time and day that emails are sent, but test different times of the month.

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Personal email Strategy Nonprofit 328

sgEngage

MARCH 8, 2024

Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include. Unsubscribe rates did not change much.

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Benchmark Blackbaud Report Online 84

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. A/B Test Email Content.

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The NonProfit Times

JUNE 19, 2024

This can look like leaning into cultivation and lapsed recapture to drive retention and reactivation rates. Test Wealthier Carrier Routes If your hospital is mailing into smaller regions, try testing small panels of carrier routes in wealthy ZIP codes. They’ve just required fundraisers to take a step back and shift approach.

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Association Analytics

JUNE 25, 2024

Compelling subject lines and preview texts can significantly impact open rates. It’s important to continually test different approaches throughout the year to find what resonates best with your members. In the same way that timing matters, your copy and design also make a difference in the effectiveness of your communications.

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Campaign Associations Channel Retention 169

Nonprofit Tech for Good

FEBRUARY 12, 2020

To find the best time for your organization, experiment, test, and don’t be afraid to go against conventional wisdom. Personalize your email campaigns and write short subject lines to maximize open rates. According to Campaign Monitor, the average open rate for nonprofit emails is 20.39%. Emojipedia.org.

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email Practice Marketing Newsletter 363

Nonprofit Tech for Good

JANUARY 19, 2024

Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. This, in turn, impacts click-through rate (CTR). Test your website’s mobile friendliness with page speed insights and mobiReady. Over time, that can improve your organic ranking.

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Action Practice Tips Seattle 260

fusionSpan

SEPTEMBER 23, 2024

Test your website by viewing the layout in the mobile format when editing the site. You can also recruit real users to test your mobile website and provide recommendations (more on user testing a little later!). Also, continually test your website to identify accessibility concerns. Enhance accessibility.

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