Nonprofit Tech for Good

APRIL 22, 2013

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention.

Social Media 274

Social Media Awareness Causes Stats 274

Nonprofit Tech for Good

JUNE 13, 2013

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why.

Track 222

Track Mobile Media Fundraising 222

Nonprofit Tech for Good

MARCH 24, 2010

For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). Make sure you are tracking your “unique visitors&# to your organization’s website from month-to-month. Website Traffic.

Social Media 235

Social Media Metrics Track Myspace 235

Nonprofit Tech for Good

NOVEMBER 1, 2020

You’ll also want to keep track of these stats. This can come in very useful for tracking your progress and engagement. If you’re doing this, make sure to measure the clickthrough rate. First, engagement indicates the the success of the content you are posting, allowing you to build a strong community. on LinkedIn.

Social Media 336

Social Media Associations Media Social 336

Nonprofit Tech for Good

JUNE 13, 2013

For those of you who have read Social Media for Social Good and have taken my webinar on how to launch a social and mobile media strategy for your nonprofi t, you know that the core of the strategy that I advocate for is tracking and proving your success. That said, below is selection of metrics to track and a brief explanation as to why.

Track 185

Track Mobile Media Fundraising 185

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 The numbers don’t lie! But what about reach?

email 52

email Rate Social Media ROI 52

Bloomerang

OCTOBER 11, 2024

Tactic: Use tools to track engagement, donation spikes, and behavior patterns throughout the day. Test whether a heartfelt story drives more donations than a stats-driven approach. So, as you gear up for GivingTuesday, remember: data is more than a way to track donations. Are certain emails getting more clicks?

Campaign 95

Campaign Data Strategy Test 95

Nonprofit Tech for Good

APRIL 23, 2019

In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes. 3) Tracking the Donor Journey or Donor Funnel. Clearly, understand prior to the implementation their track record – are they on time, on budget, stayed within the project scope?

Metrics 263

Metrics Nonprofit Profile Platform 263

TechImpact

JULY 30, 2014

But these are all the intuitive questions, the obvious stats. Try using your audience personas you developed as guidelines for what different demographics you want to track and report on. Track backs, located under the social tab, shows you who has been linking back to your website. Implement offline conversion tracking.

Analytics 223

Analytics Statistics Google Demographics 223

Byte Technology

DECEMBER 15, 2021

You should have monthly reporting for ongoing stats that lead direction, but a Strategic Marketing Plan will help you create small manageable goals that correspond to an overall goal (more customers). Step 3: Create a conversion report for the year-to-date to see what marketing channels brought the best conversion rates.

Marketing 246

Marketing Analysis ROI Picture 246

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies.

Twitter 342

Twitter Practice Social Media Nonprofit 342

Bloomerang

JULY 29, 2024

Here’s what to expect: Features to look for in a volunteer management app Best volunteer apps for 2024 How to make the most of your volunteer app Whether you’re looking to manage volunteers for an event or start an employee volunteer program, a volunteer app can help you keep your program on track and reduce stress for all involved.

Volunteer 89

Volunteer Track Mobile Benefit 89

NTEN

SEPTEMBER 10, 2009

There's no better example than world of online communications: you're all tracking things like site visits, bounce rates, open rates, and click-throughs. . Michael Cervino will talk about using your web stats to make better decisions at next week's Online Nonprofit Technology Conference. That's good. That's step one.

Stats 36

Stats Web Statistics Benchmark 36

Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Lots of stats and facts. You’ll see your engagement rate drop and unsubscribe rate climb. What’s YOUR nonprofit’s typical open rate or click through rate?

Newsletter 124

Newsletter email Create Template 124

Nonprofit Tech for Good

JUNE 5, 2014

Write a Mobile and Social Fundraising Strategic Plan : - Overview (Stats, the rise of mobile, etc.). Track and report success in a Social Media ROI spreadsheet. Post only the most interesting quotes and stats said by event speakers. Goals (Increase traffic, followers, donations, etc.). Budget (Cost of implementing action items).

Mobile 203

Mobile Chapter Fundraising YouTube 203

The Modern Nonprofit

OCTOBER 19, 2021

The stats show that mentioning matching gifts in fundraising appeals results in a 71% increase in the response rate and a 51% increase in the average donation amount (and that’s prior to receiving matching gift funds). This will help keep everyone on track. Plus, offering a matching grant incentivizes your donors to give more.

Grant 98

Grant Sponsor Gift Stats 98

sgEngage

MARCH 30, 2021

After pulling group stats through their employee engagement platform, Blackbaud’s YourCause CSRconnec t , the CSR team found that the ERGs were tracking more volunteering hours than any year before, were being promoted throughout the company two times more than normal, and were retaining members at an 8% higher rate.

Group 83

Group Resource Sponsor Award 83

Whole Whale

JUNE 13, 2024

New subscribers should be eased into what your nonprofit is about, the community, mission, stats and language you use to talk about the cause. That way you can track how effective your welcome emails actually are. So once you’ve registered that brand-new email subscriber, what are you going to do next? Hint: Email them.)

Examples 92

Examples Guide Create Test 92

Nonprofit Tech for Good

JULY 23, 2012

The open rate of text messages is over 90 percent, since those who sign up tend to be your most committed supporters, so making the effort to promote your group texting campaign(s) and build your mobile list now could prove to be extremely valuable in years to come as the popularity of group text messaging continues to skyrocket. Use Bit.ly

Group 206

Group Practice Mobile Nonprofit 206

Whole Whale

FEBRUARY 1, 2021

We love SMS because it boasts a 99% open rate, and users are more likely to respond. have unlimited texting and 97% of US adults text ( Pew Research, 2015 SMS stats, and 2018 stats ). have unlimited texting and 97% of US adults text ( Pew Research, 2015 SMS stats, and 2018 stats ). Msg&data rates may apply.?

Free 105

Free Open Source Nonprofit Phone 105

Achieve

APRIL 28, 2022

Keep track of your online donors. . If you try to take on too many channels, you can lose track of your engagement and dilute the impact you have on followers. . In your outreach, describe the impact matching gifts will make on your programs plus relevant stats to illustrate the effects of applying for a match. donor data.

Donor 59

Donor Tips Online Gift 59

Connection Cafe

AUGUST 26, 2013

That’s why I took Exact Target’s fantastic list of 50 Email Marketing Tips and Stats for 2014 and boiled it down to three key takeaways for nonprofits. According to email testing and tracking service Litmus, approximately four percent of all email opens can be attributed to Gmail webmail users, as of June 2013.

Stats 39

Stats gMail email Tips 39

NonProfit Hub

MAY 3, 2019

Engagement rate is the ratio of total impressions versus total engagements. To view each tweet in more detail, which you’ll need to do in order to view your engagement rates, click “View all Tweet activity” directly under the “Top Media Tweet” section. The most important statistic you should examine is your engagement rate.

Social Media 68

Social Media Analytics Media Social 68

Everyaction

JANUARY 16, 2018

If you’re a nonprofit professional you know what it’s like to drown in excel spreadsheets tracking your supporters, donations, major gifts prospects, and almost anything else. From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard.

Report 56

Report Data Tools Stats 56

3rd Sector Labs

MAY 4, 2015

If you don’t know where some new donors are coming from, then it is time to start tracking that too. Same goes for outcome measurement – you may use outcome stats for marketing purposes, but their primary purpose is program and/or contract management. How many hours did staff spend on a particular activity, times what rate?

Donor 100

Donor Database Analysis Stats 100

Get Fully Funded

JUNE 11, 2023

They don’t need to know all your statistics – in fact using more than one well-chosen stat can make people stop reading, which means they probably won’t give. Track your success rate. Add a unique code to your return envelopes or cards so you can track responses to your fundraising letters. So, stay on point!

People 98

People Giving Fundraising Mail 98

Care2

OCTOBER 15, 2013

But are these stats meaningful? Do these stats show your boss about how your organization is meeting its mission and making an actual impact? Track these conversations each week and put them in a spreadsheet; this will allow you to track your growth over time. What are your bounce rates, time spent on site, etc?

Metrics 77

Metrics Social Media Media Social 77

Whole Whale

JUNE 13, 2024

New subscribers should be eased into what your nonprofit is about, the community, mission, stats and language you use to talk about the cause. That way you can track how effective your welcome emails actually are. So once you’ve registered that brand-new email subscriber, what are you going to do next? Hint: Email them.)

Examples 52

Examples Guide Create Test 52

Nonprofits Source

MARCH 21, 2018

We’ve put together a list of the most up-to-date stats on how nonprofits are using social media to make a difference. Admittedly most tools are a waste of time and money, however, we’ve managed to track down a few exceptions to this rule and provide a brief overview of how nonprofits can leverage them to get results.

Social Media 109

Social Media Resource Marketing Media 109

Qgiv

SEPTEMBER 25, 2024

billion by 2031, growing at a CAGR [Compounded Annual Growth Rate] of 7.98% from 2024 to 2031.” With Bloomerang , nonprofits can track and measure the metrics that matter most to them, including donor retention, major gift prospect numbers, and corporate giving totals. billion in 2024 and is projected to reach USD 7.35

Organization 52

Organization Nonprofit Donor Platform 52

Connection Cafe

MARCH 30, 2021

After pulling group stats through their employee engagement platform, Blackbaud’s YourCause CSRconnec t , the CSR team found that the ERGs were tracking more volunteering hours than any year before, were being promoted throughout the company two times more than normal, and were retaining members at an 8% higher rate.

Group 47

Group Resource Sponsor Award 47

NTEN

APRIL 29, 2010

Here's a hit list of our high-level benchmarks from this year's study: Email fundraising response rates were.13%, 13%, and email advocacy response rates were 4.00%. So, if we were you, we'd download the full report and then give it a read, asking yourself these important questions: Are we tracking these stats?

Benchmark 70

Benchmark Studies Free Stats 70

DNL OmniMedia

AUGUST 25, 2021

Track the success of your story. Track specific metrics related to how well your story is received by supporters, such as: Open Rate: How many supporters open your email or text communications? Engagement Rate: How many supporters click on a blog post, like or share a social media post, or otherwise engage with your story?

Storytelling 98

Storytelling Digital Marketing Guide 98

Achieve

FEBRUARY 2, 2015

MUST HAVE #4: REPORTS TAKE ONE-HOUR EVERY MONTH TO LOOK AT YOUR EMAIL STATS AND REEVALUATE YOUR STRATEGY. At the bare minimum, you should be able to track open rates, click-through rates and opt-outs. Set aside an hour every month to look at your email stats and think about what is working and what is not working.

email 52

email Marketing Stats Platform 52

Bloomerang

AUGUST 29, 2023

This allows you to track all donor interactions and reach out to donors at the right times. This helps increase donor retention rates, which leads to more revenue. You can use it to keep an eye on your donor retention rate, campaign progress, and more. And how do you increase this rate? Customized reports.

Platform 64

Platform Donation Online Fundraising 64

Get Fully Funded

AUGUST 15, 2022

Definitely shop around to get the best rate, but don’t expect zero. Bloomerang is a powerful donor-tracking software and offers an online giving option, too. Kindful is another powerful donor-tracking software that facilitates online giving as a built-in feature. And this integration needs to be automatic.

Tools 75

Tools Online Giving Tips 75

sgEngage

SEPTEMBER 8, 2022

An integrated system not only eliminates the manual processes and cumbersome workarounds, but it can also provide valuable information where it’s most needed, such as displaying a donor’s email engagement stats alongside giving activity.

Tech 81

Tech Fund Nonprofit System 81