Nonprofit Tech for Good

APRIL 22, 2013

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention.

Social Media 274

Social Media Awareness Causes Stats 274

NetWits

DECEMBER 28, 2010

[Troublesome] Fundraising Stats. Fundraising Email Response Rate is 0.13%. Only 26% of Nonprofits Rated their Websites Very Effective. You can read more about these stats and find the source studies over at Non-profit Trends. First Year Donor Retention is 29.3%.

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Profit Business Stats Statistics 264

NetWits

OCTOBER 31, 2011

Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. What do those stats tell us? Making link copy compelling will have immediate effects on click through rates. People often skim email.

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Rate Fundraising Stats email 155

Whole Whale

NOVEMBER 7, 2021

One of the most striking things to note when it comes to charitable giving on the Tuesday after Thanksgiving is that overall giving in the US has been anchored to GDP at the rate of 2%. Giving Tuesday 2020 stats. Giving Tuesday 2019 stats. Giving Tuesday 2018 stats. Giving Tuesday 2017 stats. Enroll Now.

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Stats Giving Blackbaud Gift 122

TechImpact

NOVEMBER 19, 2014

Here are 5 stats that prove content marketing works, and 5 stats that prove traditional marketing techniques are a thing of the past. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%. According to Coull , the average click-through rate for display ads is 0.11%.

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Stats Content Marketing Technique 126

TechImpact

MARCH 3, 2014

If your social traffic, social shares, clicks, average time on page, bounce rate, or page traffic is not kept track of, how do you know if you’re resonating with your audience? The post 3 Alarming Stats About Nonprofit Content Marketing appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Track progress?

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Stats Content Marketing Nonprofit 128

Robert Weiner

MAY 5, 2010

Email open rates remained steady at around 20% but click-through rates declined. This has been the finding of several studies over the past few years, and isn't surprising. When your list is small it's easier to rack up big percentage gains.

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Stats Online Giving Convio 131

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. Analyze the stats of previous emails.

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email Raise Cancer Info 230

Bloomerang

JUNE 3, 2022

Today’s question comes from a nonprofit employee who wants advice on how to calculate an accurate nonprofit dollar retention rate. — Stats Nerd. Dear Stats Nerd, First, I’m glad you’re asking this question. I believe I grabbed the stat you’re referencing from the 2020 report. So help your colleagues by asking away.

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Retention Rate Stats Measure 103

Whole Whale

AUGUST 25, 2021

2015 Stats. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. 2016 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. 2017 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49.

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Stats Trend Mail Fundraising 96

Nonprofit Tech for Good

SEPTEMBER 16, 2015

Thus, in time for the year-end fundraising season, below are 20 stats about fundraising and social media that every nonprofit needs to know. In reality, 72% contribute at a rate below the national average. Your donors are currently in the process of deciding which organizations will be receiving their year-end donations.

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Stats Social Media Media Thailand 100

Nonprofit Tech for Good

SEPTEMBER 14, 2014

In practice, for every five status updates, posts, or tweets, four should be related to storytelling (through blogs, website articles, video, photos, stats, and quotes), while only one should be a direct ask such as a marketing or fundraising pitch. Visuals inspire higher interaction and engagement rates.

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Social Network Content Network Practice 269

Nonprofit Tech for Good

MARCH 9, 2014

This will help increase your attendance rate and warn those who do not want to attend that their home feed will likely be inundated with tweets from your nonprofit during the tweet chat thus lessening the likelihood that they will unfollow you for tweeting too often.

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Hosting Avatar Twitter Stats 249

Nonprofit Tech for Good

SEPTEMBER 28, 2014

E-newsletters that include video have double the click-through rate. As you can see in the stats below, 40,000 e-newsletter subscribers drive more traffic to this blog than one million social network followers. Short subject lines that easily can be read on smartphones and tablets result in the highest open rates.

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Newsletter Practice Social Media Social Network 261

Nonprofit Tech for Good

OCTOBER 10, 2017

Twitter: During live events, the ideal tweet rate is once every 8-10 minutes. Write a minimum of five call-to-action and 10 stats posts/tweets with sources in advance that can be easily copied-and-pasted during the event. Videos secure the most reach at 12.17% of total audience. Before the Event: Content Strategy.

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Conference Report Org Stream 225

TechImpact

JULY 30, 2014

But these are all the intuitive questions, the obvious stats. Take a look at how long it is taking for individual webpages to load in Google analytics, in addition to the bounce rates , to give you an idea of how quickly your webpages are loading. How about how much time was spent on a specific page. Piece of cake.

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Analytics Statistics Google Demographics 223

Nonprofit Tech for Good

JUNE 5, 2014

Write a Mobile and Social Fundraising Strategic Plan : - Overview (Stats, the rise of mobile, etc.). Create and upload a compelling e-newsletter subscribe graphic to social networks with a link to your e-newsletter subscribe page to better grab the attention of your followers and thus increase your opt-in rate.

Mobile 203

Mobile Chapter Fundraising YouTube 203

Nonprofit Tech for Good

NOVEMBER 1, 2020

You’ll also want to keep track of these stats. If you’re doing this, make sure to measure the clickthrough rate. First, engagement indicates the the success of the content you are posting, allowing you to build a strong community. You can also use the data to measure your progress against your goals. on Twitter and $5.26 on LinkedIn.

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Social Media Associations Media Social 336

Nonprofit Tech for Good

MARCH 24, 2010

If your nonprofit is already blogging, plot your stats. Though subscription rates are dropping by an average of 1% each year, e-Newsletters are still a powerhouse of ROI. If not, here are 5 reasons why your nonprofit should blog. e-Newsletter Subscribers. The number 1 answer is always my e-Newsletter.

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Social Media Metrics Track Myspace 235

NonProfit PRO

JUNE 8, 2023

A new spotlight report from National Philanthropic Trust (NPT), found that DAF grantmaking growth rates have consistently surpassed growth rates of individual giving and other forms of giving for the past 15 years.

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Report Fund Trend National 246

Nonprofit Tech for Good

SEPTEMBER 16, 2012

You see that those listed below by far got the most retweets: 1) Powerful stats that speak to your mission and programs. The good news is that the types of tweets that get retweeted also make for a good overall Twitter strategy. That said, be sure to study the other tweets posted by the nonprofits below. 30,350 Followers :: 54 Retweets.

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Avatar Twitter Nonprofit Stats 245

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Video Stats: How Video Impacts Constituent Behavior. These stats were culled from many different reports, most meant for corporate marketers. These stats were culled from many different reports, most meant for corporate marketers. You can use these stats with your leadership to secure some video resources.

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Video Communication Strategy Stats 139

NonProfit PRO

NOVEMBER 7, 2022

Charity Navigator, the largest independent charity evaluator, is celebrating its 20th anniversary with a hybrid event that will raise money for highly rated charities.

Charity 263

Charity Evaluation Guide Celebrate 263

Nonprofit Tech for Good

APRIL 23, 2019

In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes. Do you have a pre-built fundraising outcomes dashboard that reports on key metrics such as donor acquisition cost, average size gift increase, # of major gifts secured, donor retention rate increase?

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Metrics Nonprofit Profile Platform 263

Whole Whale

JUNE 20, 2024

Some of the negative indicators that we think could slow giving: National US election pulling attention and funds leading up to the day Inflation concerns with rising rates cooling the economy. Historic Giving Tuesday Stats Year Whole Whale prediction Actual donation amount % Increase Total Participants 2024 $3.5 Billion ?? ?? ??

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Stats Giving Blackbaud Gift 52

NonProfit PRO

MARCH 28, 2022

Charity Navigator, the world's largest evaluator of nonprofits, announced a new rating methodology for the Encompass Rating System. More than 10,000 nonprofits are now scored on diversity, equity, and inclusion (DEI) practices through the Culture & Community beacon.

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Charity Impact Rate Strategy 189

Nonprofit Tech for Good

JULY 23, 2012

The open rate of text messages is over 90 percent, since those who sign up tend to be your most committed supporters, so making the effort to promote your group texting campaign(s) and build your mobile list now could prove to be extremely valuable in years to come as the popularity of group text messaging continues to skyrocket. Use Bit.ly

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Group Practice Mobile Nonprofit 206

NonProfit PRO

JANUARY 24, 2022

The partnership provides event organizers planning charity golf outings and golf fundraisers with access, options, and first-rate service in sourcing a range of celebrities that best fit their event's needs.

Celebrate 246

Celebrate Charity Influence Rate 246

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Shorter tweets, on average, receive more retweets, more impressions, and more link and profile clicks. Include a link in your tweets as often as possible.

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Twitter Practice Social Media Nonprofit 342

Byte Technology

DECEMBER 15, 2021

You should have monthly reporting for ongoing stats that lead direction, but a Strategic Marketing Plan will help you create small manageable goals that correspond to an overall goal (more customers). Step 3: Create a conversion report for the year-to-date to see what marketing channels brought the best conversion rates.

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Marketing Analysis ROI Picture 246

NetWits

MAY 19, 2011

Specific audience-centric communications will help you relate to individual constituents and give you the ability to track response rates based on each group. Plan targeted communications to each audience with specific messaging that will best engage them in your campaign because of who they are and your relationship with them. 2) Educate.

Raise 208

Raise Relationship Tips Fundraising 208

Care2

MARCH 9, 2013

12 percent : higher the click rate for brand tweets with price in whole dollars. 17 percent : higher the click rate for tweets with a question mark. 1-3 percent : engagement rates on Twitter ads. Note, these statistics were provided by Twitter executives. 400 million : tweets per day. 100 million : that figure a year ago.

Twitter 76

Twitter Japan Stats Statistics 76

Bloomerang

NOVEMBER 25, 2024

It’ll rate your email based on grade level, scannability, length, and spammy words—and even give you tips to improve it! Increase your email open rates by sending more frequently. Real talk: The average nonprofit has a 26% open rate , which means 74% of your donors aren’t reading your email. So, send more. I’ve been there.

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Tips Fundraising Rate Doc 92

Pamela Grow

DECEMBER 6, 2023

Mentioning matching gifts in appeals leads to a 71% increase in response rates. But did you know that you could improve response rates by 71% just by mentioning matching gifts? But did you know that you could improve response rates by 71% just by mentioning matching gifts?

Stats 59

Stats Gift Donor Statistics 59

Nonprofit Tech for Good

MARCH 8, 2013

Facebook Page Barometer is a tool that enables you to compare your nonprofit’s Facebook Page Insights (Reach, Engagement, Click-through Rate) to other pages that have signed up for the service (currently 3,300+). Google Internet Stats :: google.co.uk/intl/en/landing/internetstats. Flavors :: flavors.me. Wufoo :: wufoo.com.

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Web Tools Free Mobile 262

Nonprofit Tech for Good

JULY 28, 2013

A website that provides world statistics updated in real-time in categories ranging from world population to stats about energy and water consumption. This tool is a simple way to create graphics of inspirational quotes or powerful stats that can then also be shared on Facebook, Twitter, Flickr, and Google+. Worldle :: wordle.net.

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Free Mobile Nonprofit Social Media 280

Nonprofit Tech for Good

JUNE 13, 2013

Email is still a very powerful tool for fundraising and the likely reason why donor conversion rates dropped in 2012 is because nonprofit e-newsletters are still formatted to primarily be read on desktop and laptop computers. Related Links: 12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness. It’s that simple.

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Mobile Track Media Fundraising 222