Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability. 2) 37% regularly delete unengaged email subscribers.

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email Marketing Data Digital 336

Nonprofit Tech for Good

APRIL 18, 2017

That said, below are 12 stats to consider and research further about online fundraising, social media, and mobile technology. Only 3% of charities rate their board and executive leadership as being digitally savvy. Online donations accounted for 7.2% of all revenue raised in 2016. Source: 2016 Charitable Giving Report.

Social Media 253

Social Media Stats Mobile Technology 253

Pamela Grow

DECEMBER 6, 2023

Mentioning matching gifts in appeals leads to a 71% increase in response rates. But did you know that you could improve response rates by 71% just by mentioning matching gifts? But did you know that you could improve response rates by 71% just by mentioning matching gifts?

Stats 59

Stats Gift Donor Statistics 59

Nonprofit Tech for Good

MARCH 20, 2018

7) Over the last 10 years, donor retention rates have been consistently weak – averaging below 50%. Source: Charitable Giving Report. 6) 66% of donors would use a mobile app that allows two-tap giving and earns badges and redeemable points. This app does not exist. Source: Global Trends in Giving Report. Source: Bloomerang.

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Stats San Francisco Online Fundraising 229

TechImpact

MARCH 25, 2014

Understanding which traffic sources are generating the most donations already is key to determining where you should be focusing your efforts to bolster, and improve donation rates. The post 5 Google Analytics Stats To Track Fundraising Success appeared first on Tech Impact Blog - Leaders in Non-Profit Technology.

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Stats Analytics Track Google 252

TechImpact

NOVEMBER 19, 2014

Here are 5 stats that prove content marketing works, and 5 stats that prove traditional marketing techniques are a thing of the past. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%. According to Coull , the average click-through rate for display ads is 0.11%.

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Stats Content Marketing Technique 126

Get Fully Funded

MARCH 2, 2023

For example, a nonprofit offering services to the formerly incarcerated may analyze recidivism rates and tweak its programs to offer improved counseling and intervention solutions. You could calculate this metric as a percentage to get a better understanding of the rate of undesirable behavior from constituents after involvement in a program.

Statistics 52

Statistics Stats Program Management 52

Nonprofit Tech for Good

SEPTEMBER 16, 2015

Thus, in time for the year-end fundraising season, below are 20 stats about fundraising and social media that every nonprofit needs to know. In reality, 72% contribute at a rate below the national average. Your donors are currently in the process of deciding which organizations will be receiving their year-end donations.

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Stats Social Media Media Thailand 100

TechImpact

MARCH 3, 2014

If your social traffic, social shares, clicks, average time on page, bounce rate, or page traffic is not kept track of, how do you know if you’re resonating with your audience? The post 3 Alarming Stats About Nonprofit Content Marketing appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Track progress?

Stats 128

Stats Content Marketing Nonprofit 128

NetWits

OCTOBER 31, 2011

Reviewing the way you use links may be a good place to start – effective link copy and placement can have huge effects on click through rates and related fundraising results. What do those stats tell us? Making link copy compelling will have immediate effects on click through rates. People often skim email.

Rate 155

Rate Fundraising Stats email 155

Nonprofit Tech for Good

APRIL 22, 2013

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention.

Social Media 275

Social Media Awareness Causes Stats 275

NonProfit PRO

JUNE 8, 2023

A new spotlight report from National Philanthropic Trust (NPT), found that DAF grantmaking growth rates have consistently surpassed growth rates of individual giving and other forms of giving for the past 15 years.

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Report Fund Trend National 246

NonProfit PRO

MARCH 28, 2022

Charity Navigator, the world's largest evaluator of nonprofits, announced a new rating methodology for the Encompass Rating System. More than 10,000 nonprofits are now scored on diversity, equity, and inclusion (DEI) practices through the Culture & Community beacon.

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Charity Impact Rate Strategy 246

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 The numbers don’t lie! But what about reach?

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email Rate Social Media ROI 52

Robert Weiner

MAY 5, 2010

Email open rates remained steady at around 20% but click-through rates declined. This has been the finding of several studies over the past few years, and isn't surprising. When your list is small it's easier to rack up big percentage gains.

Stats 131

Stats Online Giving Convio 131

NonProfit PRO

NOVEMBER 7, 2022

Charity Navigator, the largest independent charity evaluator, is celebrating its 20th anniversary with a hybrid event that will raise money for highly rated charities.

Charity 263

Charity Evaluation Guide Celebrate 263

Classy

JUNE 24, 2021

Across platforms, you should be tracking social media engagement rates and conversion rates. Engagement Rate. To learn user demographic and engagement stats for each channel, suggested post frequencies, and a sample week of nonprofit social media content, download the Nonprofit’s Social Media Content Planner now. .

Social Media 122

Social Media Track Conversation Media 122

NetWits

DECEMBER 28, 2010

[Troublesome] Fundraising Stats. Fundraising Email Response Rate is 0.13%. Only 26% of Nonprofits Rated their Websites Very Effective. You can read more about these stats and find the source studies over at Non-profit Trends. First Year Donor Retention is 29.3%.

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Profit Business Stats Statistics 264

Nonprofit Tech for Good

OCTOBER 10, 2017

Twitter: During live events, the ideal tweet rate is once every 8-10 minutes. Write a minimum of five call-to-action and 10 stats posts/tweets with sources in advance that can be easily copied-and-pasted during the event. Videos secure the most reach at 12.17% of total audience. Before the Event: Content Strategy.

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Conference Report Org Stream 228

NonProfit PRO

JANUARY 24, 2022

The partnership provides event organizers planning charity golf outings and golf fundraisers with access, options, and first-rate service in sourcing a range of celebrities that best fit their event's needs.

Celebrate 246

Celebrate Charity Influence Rate 246

Byte Technology

DECEMBER 15, 2021

You should have monthly reporting for ongoing stats that lead direction, but a Strategic Marketing Plan will help you create small manageable goals that correspond to an overall goal (more customers). Step 3: Create a conversion report for the year-to-date to see what marketing channels brought the best conversion rates.

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Marketing Analysis ROI Picture 246

Neon CRM

MAY 26, 2023

The international water accessibility nonprofit keeps its front page consistently updated with three stats that are vital to its constituents—the number of projects they’ve funded, the people they’ve helped, and the countries they’re in. The organization laid out the rules, got influencers involved, and then let its participants take over.

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Campaign Marketing Ideas Help 95

Nonprofit Tech for Good

NOVEMBER 1, 2020

You’ll also want to keep track of these stats. If you’re doing this, make sure to measure the clickthrough rate. First, engagement indicates the the success of the content you are posting, allowing you to build a strong community. You can also use the data to measure your progress against your goals. on Twitter and $5.26 on LinkedIn.

Social Media 336

Social Media Associations Media Social 336

Bloomerang

JULY 30, 2021

Text messages have a higher open rate and response rate than emails. . Right now, most nonprofits aren’t collecting phone numbers from their audience, especially when compared to the rate at which they’re collecting email addresses. . Collecting contact details and fundraising with SMS opt-in.

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Support Fundraising Broadcast Contact 116

The Modern Nonprofit

FEBRUARY 22, 2022

According to social media researcher and author Dan Zarrella , including more links in your emails will garner better click-through rates and fewer unsubscribes. Cite your stats and facts with source articles, provide links to more information about your campaigns on your website, and of course include buttons to your donate page.

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Newsletter Social Media Storytelling Mail 105

Nonprofit Tech for Good

SEPTEMBER 14, 2014

In practice, for every five status updates, posts, or tweets, four should be related to storytelling (through blogs, website articles, video, photos, stats, and quotes), while only one should be a direct ask such as a marketing or fundraising pitch. Visuals inspire higher interaction and engagement rates.

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Social Network Content Network Practice 271

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. Analyze the stats of previous emails.

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email Raise Cancer Info 230

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Video Stats: How Video Impacts Constituent Behavior. These stats were culled from many different reports, most meant for corporate marketers. These stats were culled from many different reports, most meant for corporate marketers. You can use these stats with your leadership to secure some video resources.

Video 139

Video Communication Strategy Stats 139

NTEN

SEPTEMBER 10, 2009

There's no better example than world of online communications: you're all tracking things like site visits, bounce rates, open rates, and click-throughs. . Michael Cervino will talk about using your web stats to make better decisions at next week's Online Nonprofit Technology Conference. That's good. That's step one.

Stats 36

Stats Web Statistics Benchmark 36

Nonprofit Tech for Good

MARCH 9, 2014

This will help increase your attendance rate and warn those who do not want to attend that their home feed will likely be inundated with tweets from your nonprofit during the tweet chat thus lessening the likelihood that they will unfollow you for tweeting too often.

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Hosting Avatar Twitter Stats 252

Get Fully Funded

MAY 29, 2023

Subject lines with questions have higher open rates. Make sure the stat truly makes the case that your donor’s gift made a difference. And, make sure the stat makes sense. If you don’t have the right number to share, it’s better to skip the stat than include one that will make your donor say, “Huh?”

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Donation Online Create Gift 98

Get Fully Funded

NOVEMBER 14, 2022

Plus, a bunch of theory and stats are not a story — that’s a report. We have a 74% success rate helping these families find permanent housing, and 62% of the women in our program end up being able to go to school. Tweets with photos receive 150% more retweets than those without (Source: Twitter 2019 stats).

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Storytelling Fund Raise Music 139

Care2

MARCH 9, 2013

12 percent : higher the click rate for brand tweets with price in whole dollars. 17 percent : higher the click rate for tweets with a question mark. 1-3 percent : engagement rates on Twitter ads. Note, these statistics were provided by Twitter executives. 400 million : tweets per day. 100 million : that figure a year ago.

Twitter 76

Twitter Japan Stats Statistics 76

Bloomerang

OCTOBER 11, 2024

Test whether a heartfelt story drives more donations than a stats-driven approach. Tactic: Analyze donor response patterns, channel performance, and conversion rates to identify where you’re succeeding and where you have room for improvement. Tactic: Set up A/B tests for subject lines, donation asks, or storytelling elements.

Campaign 89

Campaign Data Strategy Test 89

Nonprofit Tech for Good

SEPTEMBER 28, 2014

E-newsletters that include video have double the click-through rate. As you can see in the stats below, 40,000 e-newsletter subscribers drive more traffic to this blog than one million social network followers. Short subject lines that easily can be read on smartphones and tablets result in the highest open rates.

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Newsletter Practice Social Media Social Network 263

Nonprofit Tech for Good

APRIL 23, 2019

In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes. Do you have a pre-built fundraising outcomes dashboard that reports on key metrics such as donor acquisition cost, average size gift increase, # of major gifts secured, donor retention rate increase?

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Metrics Nonprofit Profile Platform 263

Nonprofit Tech for Good

JUNE 5, 2014

Write a Mobile and Social Fundraising Strategic Plan : - Overview (Stats, the rise of mobile, etc.). Create and upload a compelling e-newsletter subscribe graphic to social networks with a link to your e-newsletter subscribe page to better grab the attention of your followers and thus increase your opt-in rate.

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Mobile Chapter Fundraising YouTube 204