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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

2015 Stats. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. 2016 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. 2017 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49.

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10 e-Newsletter Best Practices for Nonprofits

Nonprofit Tech for Good

E-newsletters that include video have double the click-through rate. As you can see in the stats below, 40,000 e-newsletter subscribers drive more traffic to this blog than one million social network followers. Short subject lines that easily can be read on smartphones and tablets result in the highest open rates.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. CAN SPAM laws so you don’t have to worry about it. Lots of stats and facts. You’ll see your engagement rate drop and unsubscribe rate climb. They just won’t.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Shorter tweets, on average, receive more retweets, more impressions, and more link and profile clicks. Include a link in your tweets as often as possible.

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Free (and Cheap) Mass Texting for Nonprofits

Whole Whale

We love SMS because it boasts a 99% open rate, and users are more likely to respond. have unlimited texting and 97% of US adults text ( Pew Research, 2015 SMS stats, and 2018 stats ). have unlimited texting and 97% of US adults text ( Pew Research, 2015 SMS stats, and 2018 stats ). Msg&data rates may apply.?

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Master These Email Marketing Strategies For Fundraising Success: Nonprofit Link Roundup

Nonprofits Source

The real case for multiple ESPs is that it provides a different IP address, which can prevent your emails from being marked as spam. This is important because spam filters are responsible for an average loss of $15,000 per year, according to the Nonprofit Email Deliverability Study. But what about engagement from your audience?

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