5 Stats That’ll Change Your View Of Content Marketing Forever
TechImpact
OCTOBER 2, 2014
According to a recent study conducted by Blackbaud , only 25% of nonprofits have a defined content marketing strategy, and only 26% of respondents would rate themselves as conducting an effective content marketing strategy. Email marketing ROI is around 4,300%. YouTube has the highest engagement rate, and the lowest bounce rate.
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