How (and Why) to Track Your Donor Retention Rate
Neon CRM
DECEMBER 1, 2023
Do you know your donor retention rate? It’s one of the most important metrics you can track—it can teach you so much! On top of helping you understand how well you engage donors after their first gift, your donor retention rate can guide you as you plan future fundraising campaigns, messaging, and community outreach.
Let's personalize your content