Remove Rate Remove Results Remove Track
article thumbnail

3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Step 3: Track and Measure Key Performance Indicators (KPIs) To enhance your nonprofit’s social media presence, it’s essential to track Key Performance Indicators (KPIs). For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth.

article thumbnail

The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

These simple actions can be potentially life-changing, and they are all made possible by ads posted at the top of Google Search results. However, one area to note is that you must have conversion tracking set up as part of the application process. Your account must maintain an overall click-through rate of at least 5%.

Google 334
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). I bet you’ll want to track it.

Donor 267
article thumbnail

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results.

Metrics 289
article thumbnail

Top 12 Features Membership Organizations & Associations Should Look for in a CRM

Nonprofit Tech for Good

You can also track engagement in different aspects of the organization. Because of this, boosting engagement rates should be an important objective for your organization. Track Engagement. You will also need to make sure that you’ll be able to track engagement with your messages. History Of All Information Exchanged.

article thumbnail

Creating a Better Member Experience

Association Analytics

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Investigating the renewal status by member segment can help you uncover important insights into which members will and will not renew.

article thumbnail

12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness

Nonprofit Tech for Good

Until recently the nonprofit pioneers of the Social Web had to mostly rely on their intuition that their social media campaigns were resulting in more dollars raised online, an increase in brand and cause awareness, and higher rates of volunteer recruitment and retention. Using Twitter during fundraising events can result in 10X more.