M+R

SEPTEMBER 24, 2024

Test, test, test! Use A/B testing to experiment with different subject lines and content structures. Analyze which combinations lead to higher open and engagement rates, helping you refine your approach over time. Will this change ultimately affect open rates and fundraising results?

email 111

email New Hampshire Strategy Summary 111

NetWits

APRIL 5, 2013

It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011.

Rate 235

Rate email Ideas Trend 235

Nonprofit Tech for Good

FEBRUARY 13, 2020

Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms. You might be thinking this is unnecessary, but it only takes a few minutes to test both – on your laptop and your phone – and it could save you huge headaches in the long run. times the rate of inline content!).

email 354

email Donor Test Newsletter 354

Achieve

MAY 24, 2024

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. In this guide, we’ll cover four best practices to increase your donor retention rate with text messaging. Establishing a predictable donation pipeline is critical to your nonprofit’s longevity.

Rate 52

Rate Retention Donor Campaign 52

Association Analytics

DECEMBER 15, 2022

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders.

Retention 169

Retention Data Rate Demographics 169

Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? A chorus of voices have been beating the drum about the importance of donor retention through their research, in blogs, and in webinars—with stagnant results. . Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas Test it out.

Retention 113

Retention Rate Donor Issue 113

NetWits

AUGUST 4, 2011

Are you testing your email messages (i.e. If not, you’re missing an opportunity to improve your results. And while you may have a hunch about the best day or time to send email, testing validates (or disproves) your theory. However, I don’t see enough nonprofits taking advantage of email testing. Start Testing Tomorrow.

Test 177

Test email Mail Statistics 177

Nonprofit Tech for Good

FEBRUARY 11, 2022

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. Test out the options. Just as we test landing pages and emails, test the layout of your pop-ups too.

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Websites Work Test email 300

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started.

Test 84

Test Digital Headline Language 84

Bloomerang

NOVEMBER 22, 2024

Open your email platform and tell me what your open rate is. Q: What is a reasonable response rate? A : Response rates differ by channel, for example, direct mail vs. email. Generally speaking, a reasonable response rate for a direct mail appeal to a warm list could be 3-6%. The results will speak for themselves!

Problem 58

Problem Fundraising Mail Rate 58

Association Analytics

MAY 17, 2021

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

Retention 192

Retention Data Associations Rate 192

Association Analytics

JUNE 17, 2021

As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Do your repeat event attendees also renew at higher rates? ). This data shows that attendees at the three year point have the highest drop-off rate. (Do We test our assumption by designing a targeted A/B email test for this group.

Associations 318

Associations Data Registration Analytics 318

M+R

SEPTEMBER 12, 2024

As a result, you might be missing out on a lot of revenue and better retention from supporters who are ready to give annually , just not monthly. The results didn’t shock us, but they did surprise us. This gave us precise upsell rates by gift type and audience. So, what did we study in detail?

Test 59

Test Gift Oregon Portland 59

Byte Technology

DECEMBER 29, 2016

Indeed, responsive sites that provide stellar visits—especially in the e-commerce industry—are proven to have better engagement, more conversion rates and, very importantly, better search engine rankings. Leave it to Google to come up with the industry-leading site testing app.

Test 100

Test WordPress Plugin Tools 100

Bloomerang

OCTOBER 21, 2024

Step 2: Map out, write, test, and schedule your end-of-year fundraising emails Once you’ve finalized your campaign theme, channels, and goals—whether you’re targeting new donors or upgrades—you’re ready to get to work writing, designing, testing, scheduling, and segmenting your year-end email appeals. So use their first name!

Donation 75

Donation Test Gift email 75

Bloomerang

NOVEMBER 21, 2024

What was our retention rate year over year? Design and test your year-end donation page and web overlay for the homepage to spotlight the campaign, incorporating year-end fundraising for nonprofits. Test all buttons, links, post-gift email auto-responders, and landing pages on desktop and mobile devices. Filter by date.

Calendar 84

Calendar Fundraising Gift Test 84

Association Analytics

JUNE 25, 2024

But what if we told you the keys to better retention results are in the data you already have? Compelling subject lines and preview texts can significantly impact open rates. It’s important to continually test different approaches throughout the year to find what resonates best with your members. Why Don’t Members Renew?

Campaign 169

Campaign Associations Channel Retention 169

Bloomerang

AUGUST 6, 2024

Tailoring emails to include the recipient’s name, past interactions, or interests can significantly increase engagement rates. Optimize subject lines for higher open rates A captivating subject line is crucial as it determines whether recipients will open or ignore your email.

Content 96

Content email Campaign Strategy 96

Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition.

Donor 281

Donor Track Facebook Campaign 281

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Implement and Test : Develop and implement your ChatGPT-powered initiatives. Be sure to continuously test and iterate to ensure optimal performance and user satisfaction. Monitor metrics such as engagement rates, content reach, and donor response. Share any available data or context that can help ChatGPT generate insights.

Digital 304

Digital Strategy Guide Create 304

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

Rate 134

Rate Content Conversation Test 134

sgEngage

NOVEMBER 20, 2023

Keep them out of it for now (we can always test that later.) When over-segmentation occurs, it often leads to small sample sizes within each segment, which makes it harder to get statistically significant results and draw reliable conclusions. Test one thing at a time. Segment your data, but don’t OVER-segment.

Data 99

Data Giving Work Test 99

Bloomerang

OCTOBER 11, 2024

Strategic data use can make the difference between a reactive campaign—where you’re scrambling to adjust—and a proactive one that drives results from the start. Implementing A/B testing and data-driven adjustments A/B testing is your best friend during a busy campaign like GivingTuesday. It doesn’t end when GivingTuesday does.

Campaign 95

Campaign Data Strategy Test 95

Neon CRM

MAY 17, 2023

When you send a fundraising email can be the difference between improved engagement metrics (open rate, click-through rate, donation amount, etc.) CDT and the average open rate for this time was 29.18%. CDT and the average open rate for this time was 45.37%. CDT and the average open rate for this time was 26.10%.

email 69

email Time Fundraising Benchmark 69

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Remember: Averages are a useful starting point, but there are all sorts of reasons why your results may deviate from the norm.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

Nonprofit Tech for Good

MAY 14, 2023

1) Bing Webmaster Tools Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing. For example, nonprofits are not required to maintain a minimum CTR (click through rate) to stay compliant with the Ads for Social Impact Grant.

Tools 254

Tools Grant Google Search 254

sgEngage

MARCH 8, 2024

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. Unsubscribe rates did not change much. In fact, they actually declined a bit which means fewer people unsubscribed compared to the previous year.

Benchmark 83

Benchmark Blackbaud Report Online 83

Bloomerang

NOVEMBER 8, 2024

And that is whether the upfront cost (spending) is justified by the back-end result (generated income). And that question is whether the inclusion of the impact report with the appeal will depress or boost fundraising results. You may know where I’m going next: The only way to know for sure is to run an A/B test.

Mail 100

Mail Report Impact Charity 100

The NonProfit Times

MAY 22, 2024

Blackbaud officials recently rejected an $80 per share bid by Clearwater, which would have resulted in a $4.3 billion putative plaintiffs.” Blackbaud has been the target of a multiyear acquisition effort by Clearlake Capital Group. billion purchase price.

Classes 104

Classes Blackbaud South Carolina Action 104

The NonProfit Times

JUNE 19, 2024

This can look like leaning into cultivation and lapsed recapture to drive retention and reactivation rates. Here’s a look at some of the tactical and strategic shifts for accelerating results. They’ve just required fundraisers to take a step back and shift approach.

Donor 52

Donor Dallas Texas Test 52

Nonprofit Tech for Good

JANUARY 19, 2024

Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. This, in turn, impacts click-through rate (CTR). Page Titles : These are the clickable headlines you see in search results. Over time, that can improve your organic ranking.

Action 257

Action Practice Tips Seattle 257

Connection Cafe

MARCH 2, 2012

I was chatting with a friend of mine the other day around an End of Year online campaign and we were discussing the results. I was really intrigued at trying to understand whether or not a mobile text that went out before the campaign had increased the open and donation rates. Establish your test and control groups.

Test 29

Test Results Statistics Rate 29

Nonprofit Tech for Good

JANUARY 10, 2022

This is in part because Google Grants only allows ads that are at a Quality Score of 2 or higher and also because a strong website will just lead to better results for your Google Ad campaigns. Performance: The account must maintain a 5% click-through rate each month. Your website should be mobile ready and should load fast.

Google 341

Google Grant Guide Nonprofit 341

M+R

JULY 27, 2023

Fortunately, we started asking these questions with just enough time to put together a treatment test before finalizing our End of Year strategy last fall. So, when coming up with a cultivation content strategy for the test, we tried to reuse existing assets as much as possible. Okay, back to the results… ???

Fundraising 52

Fundraising Test Advocacy Metrics 52

NTEN

SEPTEMBER 21, 2011

Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5%

Rate 92

Rate Open Spam NTEN 92

Connection Cafe

JANUARY 10, 2014

Today, we wrap up my series on learning how to test the usability of your website and donation form. To quickly recap, usability testing is an excellent tool if: You fear you’re losing donations because of your website’s design. What should a recap of testing include? Infographics: all the cool kids do ‘em.

Test 36

Test Results Donation Webex 36

Association Analytics

JANUARY 12, 2022

Use data to check your “vitals” Just like humans have vitals (temperature, blood pressure, heart rate), your organization does as well. If you see something is a off, you can dig deeper and run more tests. Examples could include member retention rate, email opens, headcount expenses or meeting sponsorship sales.

Goal 169

Goal Data Support Metrics 169