Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition.

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Association Analytics

MAY 17, 2021

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should -- calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders. Retention rates aren’t one dimensional.

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Nonprofit Tech for Good

SEPTEMBER 20, 2018

By Nathan Hill , Optimization Evangelist at NextAfter , works every day to share how testing and optimization can lead to fundraising growth that can transform organizations and causes. If you want to dig into all of the results, you can check out the full study (including 32 unique and data-driven test ideas) at: recurringgiving.com.

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Stats Giving Fundraising Gift 237

Nonprofit Tech for Good

JANUARY 10, 2022

This is in part because Google Grants only allows ads that are at a Quality Score of 2 or higher and also because a strong website will just lead to better results for your Google Ad campaigns. Performance: The account must maintain a 5% click-through rate each month. Your website should be mobile ready and should load fast.

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Nonprofit Tech for Good

MAY 25, 2024

Automation Data and Insights Marketing automation platforms perform tests and collect data that can help you improve your outreach. Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. 2) A/B Testing Not sure what subject line to go with?

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Marketing Fundraising Test Nonprofit 190

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Implement and Test : Develop and implement your ChatGPT-powered initiatives. Be sure to continuously test and iterate to ensure optimal performance and user satisfaction. Monitor metrics such as engagement rates, content reach, and donor response. Share any available data or context that can help ChatGPT generate insights.

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Digital Strategy Guide Create 293

Nonprofit Tech for Good

SEPTEMBER 29, 2019

According to NP Engage, nonprofits see abandonment rates of 50% – 70% on their donation pages. Bypassing it can bring disheartening results and leave countless dollars on the table. Multi-pages on a desktop and phone are cumbersome, clunky, and according to studies, will result in a higher abandonment rate.

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Conversation Online Giving NPO 262

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. If you’re ready to start improving your digital program through testing, here are five places to get started.

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Association Analytics

DECEMBER 15, 2022

If you’re responsible for member retention, you have your renewal rate committed to memory, right? You are most likely doing everything you should — calculating your retention rate on a regular basis, being consistent in your retention formula and sharing results with key stakeholders.

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Retention Data Rate Demographics 169

sgEngage

OCTOBER 29, 2021

When nonprofit customers ask us what donation form designs are most successful, we always recommend testing. We recently designed and tested two new donation forms for Fidelco Guide Dogs. We used Google Optimize to run the A/B test to compare the single-page form with the multi-page form. The Results (drumroll please…).

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Bloomerang

AUGUST 12, 2021

Do you know your organization’s donor retention rate? A chorus of voices have been beating the drum about the importance of donor retention through their research, in blogs, and in webinars—with stagnant results. . Because according to the FEP, the 2020 repeat donor retention rate was 59.6%—whereas Test it out.

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Retention Rate Donor Issue 112

M+R

OCTOBER 24, 2023

This is the final post of our 60 Tests in 60 Minutes series! There’s never too much optimization of the donation form in our humble opinion, so let’s dive in with two hot tests about optimizing monthly ask strings. Test 2: HSUS and the Rounded Ask The Humane Society tested if rounding their ask amounts would increase conversions.

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Nonprofit Tech for Good

JUNE 22, 2021

You might be surprised how small steps can lead to such significant results, but you’ll definitely feel inspired with clear action items to take starting as soon as today. Set up a mobile payment option to boost conversion rates with a seamless experience that reflects your brand. Respond personally to new donation activity.

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Action Fundraising Nonprofit Gift 276

Nonprofit Tech for Good

MAY 14, 2023

1) Bing Webmaster Tools Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing. For example, nonprofits are not required to maintain a minimum CTR (click through rate) to stay compliant with the Ads for Social Impact Grant.

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Tools Grant Google Search 239

Nonprofit Tech for Good

JANUARY 19, 2024

Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. This, in turn, impacts click-through rate (CTR). Page Titles : These are the clickable headlines you see in search results. Over time, that can improve your organic ranking.

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Action Practice Tips Seattle 246

M+R

OCTOBER 5, 2023

Read time: 2 minutes Welcome to Part One of our 60 Tests in 60 Minutes series! For the next few weeks, we’ll be sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. We’ll be rolling out more testing results in the coming weeks. Short on time?

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M+R

OCTOBER 17, 2023

This is Part Three of our 60 Tests in 60 Minutes series! We’ve been sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. Standard Header ( Control ) Graphic Header (Test ) The control version saw a higher click rate ( + 10.2% We’ve got it.

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Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Remember: Averages are a useful starting point, but there are all sorts of reasons why your results may deviate from the norm.

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Analytics Strategy Fundraising Benchmark 124

Nonprofit Tech for Good

OCTOBER 31, 2018

A study by Frontstream found that “Instagram sent more individual donors to donation forms than Twitter, had a higher donation conversion rate, and the resulting gifts were of a higher average value.”. If you have an engaged audience on Instagram, encouraging them to donate at year-end by promoting specific posts can get real results.

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M+R

SEPTEMBER 24, 2024

Test, test, test! Use A/B testing to experiment with different subject lines and content structures. Analyze which combinations lead to higher open and engagement rates, helping you refine your approach over time. Will this change ultimately affect open rates and fundraising results?

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email New Hampshire Strategy Summary 111

Candid

AUGUST 18, 2021

The end results are more efficient fundraising, more revenue, and more time for what matters. But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. Does an AI-driven approach result in more or less revenue than a more manual approach?

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Course Fundraising Analysis Mail 124

Association Analytics

JANUARY 12, 2022

Use data to check your “vitals” Just like humans have vitals (temperature, blood pressure, heart rate), your organization does as well. If you see something is a off, you can dig deeper and run more tests. Examples could include member retention rate, email opens, headcount expenses or meeting sponsorship sales.

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Association Analytics

JUNE 25, 2024

But what if we told you the keys to better retention results are in the data you already have? Compelling subject lines and preview texts can significantly impact open rates. It’s important to continually test different approaches throughout the year to find what resonates best with your members. Why Don’t Members Renew?

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Campaign Associations Channel Retention 169

Nimble AMS

DECEMBER 18, 2024

When you offer early-bird discounts or group rates, you can fill event openings quickly, giving you a better idea of the demand for your events. Increased volume When you leverage pricing discounts, you can drive higher sales volume, resulting in more total revenue for your organization, even if the individual price point is lower.

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Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. Don’t be a #hashtag #spammer.

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Twitter Practice Social Media Nonprofit 329

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.”

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Ideas Donation Online Strategy 111

The NonProfit Times

MAY 23, 2024

A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. The end result was a near-doubling of the initial total culminating in a final revenue almost 80% greater than the prior year. “The

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.orgSource

APRIL 25, 2023

The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% You risk hiring someone who will be unhappy as a result of multiple misunderstandings due to the speedy process. If you are having difficulty finding diversity in your talent pool, Sarah suggested testing new waters.

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Application Statistics Culture Job 221

Bloomerang

DECEMBER 2, 2024

You’ve waited a bit, logged into your payment processor, and have been impatiently refreshing the results ever since. The great thing about email fundraising is that you get quick results and a lot of data to make sense of those results. The obvious place to go when we look at open rates is the subject line.

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email Fundraising Rate Conversation 92

Bloomerang

NOVEMBER 22, 2024

Open your email platform and tell me what your open rate is. Q: What is a reasonable response rate? A : Response rates differ by channel, for example, direct mail vs. email. Generally speaking, a reasonable response rate for a direct mail appeal to a warm list could be 3-6%. The results will speak for themselves!

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Problem Fundraising Mail Rate 93

EveryAction

SEPTEMBER 20, 2016

Goal: Engagement Metric: Overall Engagement Rate. Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. Goal: Website traffic Metrics: Clickthrough Rate, Visits. Ready to start posting?

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Metrics Social Media Measure Media 100

Nonprofit Tech for Good

DECEMBER 3, 2020

In short, one in one hundred of your followers will click on your first two posts in any given week and then the click-through rate drops steadily after that. In truth, for Facebook to produce results for your nonprofit, you must invest a minimum of $100 a month in Facebook Ads. 7) Utilize Facebook Messenger. Facebook Messenger has 1.3

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Association Analytics

FEBRUARY 20, 2024

Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce. When it comes to judging what works, A/B testing – also called split testing or bucket testing – can help you compare the performance of two versions of content to see which one appeals more to viewers.

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Create Strategy Associations Registration 169

DNL OmniMedia

NOVEMBER 22, 2022

There are simple steps that organizations can take to obtain even better results. While nonprofits are aware that setting up their account the right way can improve results, they often don’t realize that improving their website can also help lead to better results from Google Ads.”

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Google Results Websites Grant 52

Nonprofit Tech for Good

JUNE 23, 2020

Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program. Your Website: According to NextAfter , a pop-up on your one-time donation page can result in a 64% increase in monthly donations. Add a pop-up! 8) Embrace Cause Awareness and Giving Days.

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Practice Online Fundraising Nonprofit 342

Nonprofit Tech for Good

MAY 18, 2013

Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). It increases your generosity score and the exposure of your avatar in the Twitterverse and in the “Interactions” module and thus results in more new followers. The built-in “Retweet” button is the way to go.

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Social Media Social Chapter Media 246

Bloomerang

AUGUST 6, 2024

Tailoring emails to include the recipient’s name, past interactions, or interests can significantly increase engagement rates. Optimize subject lines for higher open rates A captivating subject line is crucial as it determines whether recipients will open or ignore your email.

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Content email Campaign Strategy 96