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The State of Digital Transformation in Associations (Survey Results) 

.orgSource

To better understand how associations are navigating this shift,orgSource ( www.orgsource.com ) conducted the 2024 Digital Trends Survey. The results paint a vivid picture of where associations stand today, the challenges they face, and the opportunities that lie ahead. Key Findings: The State of Digital Transformation 1.

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Creating a Better Member Experience

Association Analytics

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? If numbers aren’t where you expect, it may be a good time to survey your members to find out what’s going on and use that data to pivot as necessary.

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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results.

Metrics 289
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5 Web Reports Every Nonprofit Should Know

NetWits

The knowledge one can gleam from this tool is practically endless–and the resulting testing and site modifications one can make, even more so. Google Analytics dashboard provides an overview of website traffic; including visits, pageviews, pageviews per visit, bounce rate, average time spent on site, and percentage of new visits.

Report 251
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5 Things That Nonprofits Wish They Knew Three Months Ago

Nonprofit Tech for Good

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. We surveyed over 700 nonprofits to find out what advice they’d give themselves and others about fundraising in the new normal. Many of the nonprofits we surveyed did that with great success.

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When and How to Follow Up With Giving Tuesday Donors

Nonprofit Tech for Good

By Stephanie Kanak , Content Strategist at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Share the good news of any preliminary results you have from your Giving Tuesday campaign, such as how much you raised or any challenge matches you’ve met. 3) Week Two: Share Engagement Opportunities.

Donor 334
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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%. You can read all about it here.

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