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How to Follow the Web Content Accessibility Guidelines: Resources for Nonprofit Design

Media Cause

This tool by WebAIM checks the contrast between your foreground and background by providing ratios based on hex codes. . This resource gives detailed WCAG ratings on how content appears as standard text, large text, and graphical objects. Remember, the contrast ratio between text and a text’s background should be at least 4.5:1.

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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

If your conversation rate is low or bounce rate is high, it’s a good indicator that your site isn’t engaging your visitors. Some of the considerations you should take into account when redesigning your website for engagement include navigation and A/B testing. For instance, large text should have at least a 3:1 contrast ratio.

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Will Nonprofits Move Away from One Big Gala Every Year?

Greater Giving

Running a livestream is an investment of time and often money, and many nonprofits hired production and audio-video vendors to create high quality, immersive programs for virtual guests. This wasn’t surprising, given the rapid rate at which nonprofit organizations were forced to learn brand new technology.

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3 Key Pieces in an Engaging Email Campaign

Connection Cafe

Corporate email programs have focused on delivering value—they test offers, messaging and more. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Delivering personalized content to your audiences can significantly increase click-through rates. Call-to-Action Link Testing.

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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

People viewing videos shot from an airplane vs. a car were far more cooperative because they had viewed something from a higher position. You may not be able to locate your cause in a penthouse, but you might want to test high-altitude imagery or perspectives in your electronic outreach. Almost all of them did.

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The Complete Guide to Digital Ad Sizes for 2025

Whole Whale

Do we want them to watch a video, click through, or convert on our site? Jump to Lists of Ad Sizes for Meta (Facebook), Instagram, Google, X(Twitter), Pandora, & More for this year Meta (Facebook) Instagram Google Display Network Twitter (Now X) Pandora LinkedIn YouTube Pinterest Now go forth and test! Video file size : Up to 4GB.

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Defining a Nonprofit Website's Google Analytics KPIs (Part 2)

Care2

It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Some basic KPI's that would be useful to most nonprofit websites: Visitor-to-donor conversion ratio. Bounce rate. Abandonment rate. Unique visitors per day/week/month. Cost per visitor. Average time on site.