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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! This should include: Minimum and maximum donation amounts Matching gift ratios Types of qualifying employees Types of qualifying nonprofits Submission deadlines And more!

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Will Nonprofits Move Away from One Big Gala Every Year?

Greater Giving

Putting on a beautiful signature gala is usually an expensive endeavor, requiring a venue, catering, stage and sound management, decoration, and more. This wasn’t surprising, given the rapid rate at which nonprofit organizations were forced to learn brand new technology. Virtual Events Cost Less.

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10 Year End Fundraising Mistakes to Avoid

Get Fully Funded

You know, the kind where you get mind-blowing results like higher than average email open rates, more donations than ever on Giving Tuesday, and surprise donation after surprise donation the last week of the year. Sounds great, right? This success can be YOURS this year! Lack of special thanks. Remember earlier I mentioned balance?

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5 Strategies to Implementing a Successful Employee Giving Campaign

Connection Cafe

It may sound easy, but in truth it takes a team of people and a lot of moving parts to make it successful. Sounds too good to be true! Tip: Personalized emails to leadership will help secure total giving. Tip: A ratio of one champion to every 20-30 staff members is best. So how do you do it? Start at the Top!

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Microsoft Ad Grants: An Overview for Your Nonprofit

Nonprofits Source

Google actively measures your quality scores, maximum cost-per-click, and click-through rates to monitor your account activity. Here are our top tips for making the most out of the Microsoft Ad Grant: Tip 1: Select Effective Keywords. Tip 2: Optimize Your Landing Page. Tip 3: Choose Compelling Website Imagery.

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Pinterest Nonprofit Benchmarking with Pinerly

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I wrote a post that summarized some tips, resources, and tools for using Pinterest. I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Engagement. SFMOMA love.

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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

The KPI goals (Key Performance Indicators) that gauge your success will vary for these campaigns and would include: Click-through-rate Conversion rate Impressions Website traffic Attribution & direct donation revenue. Pro tip: don’t ignore your website conversion rate. Remember, it’s not always about the ROI.

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