NonProfit PRO

JUNE 13, 2024

Increasing donor retention rates by just 10% can result in a substantial 200% surge in the lifetime value of donors according to the Harvard Business Review. How can we counter the national decline in donor retention?

Retention 239

Retention Rate Effective Strategy 239

NonProfit PRO

SEPTEMBER 6, 2022

Using data in the form of stories, not statistics, is a powerful idea that is important to apply in major gifts as it relates to the use of wealth data to determine the inclination of a donor to give to your organization.

Rate 258

Rate Statistics Gift Data 258

NonProfit PRO

JULY 10, 2023

With the cost of postage increasing July 9 — for the second time this year, it is imperative that nonprofits find a way to save on their direct mail campaigns. Here are some tips on how to save.

Mail 299

Mail Rate Tips Campaign 299

NonProfit PRO

SEPTEMBER 30, 2022

GiveSmart Donor CRM is a new, modern, user-friendly tool to make donor management efficient and easy for nonprofits like yours.

Rate 246

Rate Retention Donor Search 246

NonProfit PRO

AUGUST 10, 2023

Cause Camp is the ultimate nonprofit conference designed for innovative ideas, collaboration, and action. Like a roller coaster, you'll have your hands in the air, laughing, learning, and cheering for more. Our incredible speakers and workshops will challenge you to push past limiting beliefs and discover your full potential!

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Conference Rate Nonprofit Knowledge 246

NonProfit PRO

AUGUST 23, 2021

The American Battlefield Trust was $27,000 short of projected revenue for its effort to save 128 acres of Civil War Battlefield in Perryville, Kentucky, in the fall of 2019. As this particular track of land would essentially complete the preservation of the Perryville site – the last piece of the puzzle – they had to figure out a way.

Kentucky 277

Kentucky Rate Goal Track 277

Nonprofit Tech for Good

FEBRUARY 12, 2020

Personalize your email campaigns and write short subject lines to maximize open rates. According to Campaign Monitor, the average open rate for nonprofit emails is 20.39%. Also, subject lines can make or break your email campaign open rates. Adding an emoji periodically has been proven to help open rates too !

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email Practice Marketing Newsletter 363

NonProfit PRO

SEPTEMBER 25, 2023

Charity Navigator announced its Fall Ratings Methodology Update that will give donors a more holistic and nuanced view of nonprofit effectiveness. With the inclusion of new data, Charity Navigator has now rated a total of 209,503 charities, the most in the organization's history.

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Charity Evaluation Rate History 246

Nonprofit Tech for Good

NOVEMBER 25, 2020

Hourly Rate: Angie Violino :: atelierdoodle.com. Hourly Rate: Jill Krieger :: jillkrieger.co. Hourly Rate: Stacey Uy :: staceyuy.com. Hourly Rate: Have a graphic designer to recommend? Please contact Heather Mansfield with their name, a link to the portfolio/website, and their hourly rate. San Francisco, CA.

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San Diego Design San Francisco Italy 279

NonProfit PRO

JUNE 29, 2023

As Charity Navigator makes a shift in how it reviews organizations, nonprofit leaders can help ensure a great rating based off of well-rounded metrics by keeping a handful of tips to keep in mind this year. Nonprofits have had a love-hate relationship with Charity Navigator for 20 years.

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Charity Metrics Rate Nonprofit 263

NonProfit PRO

DECEMBER 1, 2022

If you are looking to increase your direct mail response rates in time for your year-end appeal, time is running out. Here are some tips based on behavioral science to help you right now.

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Mail Rate Tips Nonprofit 320

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 3) Engagement.

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Metrics Digital Marketing Retention 304

Association Analytics

JANUARY 30, 2023

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Investigating the renewal status by member segment can help you uncover important insights into which members will and will not renew.

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Experiment Create Aggregator Retention 321

Nonprofit Tech for Good

FEBRUARY 25, 2023

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good The average growth rate for social media ranges from.64% Nonprofit Tech for Good has an average click-through rate of.4% 64% to 3% per month , depending upon the platform. In other words, the era of organic growth on social media is over.

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Social Media Media Social Newsletter 327

Nonprofit Tech for Good

OCTOBER 1, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. DonorPerfect users have seen incredible success with monthly giving, increasing the average donor retention rate from 40% to 80%. Pro Tip: Ready to get started?

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Retention Donor Gift Rate 342

NonProfit PRO

MARCH 13, 2023

Research going back almost two decades has shown disturbingly high turnover rates and low morale plague fundraising professionals. For this reason, Greg Warner, CEO and founder of MarketSmart, shared four practical recommendations for raising retention rates.

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Retention Fundraising Rate Professional 263

Nonprofit Tech for Good

APRIL 15, 2020

6) Add charity rating badges and program vs. operating expense graphics. If your nonprofit has been reviewed by Charity Navigator , the BBB Wise Giving Alliance , Charity Watch , or GiveWell and your reviews are good, then add your rating badges to your donation page(s).

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Practice Donation Paypal Badge 363

NonProfit PRO

AUGUST 25, 2022

This increase in demand exists against the backdrop of spiraling inflation, a looming recession, and their negative effect on giving levels and donor participation rates.

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Effective Rate Government Fundraising 245

NonProfit PRO

FEBRUARY 4, 2022

But instead of sending out the usual text messages, emails and bulk flyers in the mail, there are outreach methods and engagement techniques that can enhance and improve response rates and hopefully fundraising totals.

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Marketing Technique Method Mail 303

Nonprofit Tech for Good

FEBRUARY 13, 2020

times the rate of inline content!). the rate of their signup form in the right sidebar! In one test we saw, offering a simple PDF increased the subscriber rate as much as 71%. Pop-ups convert better (we looked at data from 2,539,267 page views and found that on average, pop-ups converted at 4.25

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email Donor Test Newsletter 354

Nonprofit Tech for Good

OCTOBER 13, 2021

In this webinar , you’ll learn how to: Calculate your donor retention rate. So at their most basic, how do your donor retention strategies work? Think in terms of the simple Ask, Thank, Report, and Repeat model. Rethink your Thank You strategy. Create your organization’s donor retention strategy.

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Retention Report Free Donor 338

NonProfit PRO

FEBRUARY 1, 2022

With ever-increasing postage rates, it can eat away at your donations. Direct mail is extremely effective for nonprofit fundraising. You should not stop sending direct mail, but there are some things you can do to decrease the amount of postage you pay. The less postage you pay the more donation dollars go toward your organization.

Mail 299

Mail Rate Nonprofit Donation 299

Nonprofit Tech for Good

SEPTEMBER 17, 2023

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). 5) Rate (Conversion Rate): This metric shows you the rate at which people convert on your page after they click on your ad.

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Google Evaluation Grant Campaign 270

NonProfit PRO

JUNE 8, 2023

A new spotlight report from National Philanthropic Trust (NPT), found that DAF grantmaking growth rates have consistently surpassed growth rates of individual giving and other forms of giving for the past 15 years.

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Report Fund Trend National 246

Nonprofit Tech for Good

MAY 8, 2023

Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%. You can read all about it here.

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Lesson Marketing Amazon Mobile 302

Nonprofit Tech for Good

OCTOBER 2, 2021

How to grow, manage, and segment your email list to maximize click-through rates and avoid spam folders. Topics include: Top website call-to-action strategies to prioritize in 2022, such as pop-ups, landing pages, and topbars. Which types of fundraising campaigns nonprofits should prioritize in 2022, such as tribute giving and crowdfunding.

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Trend Digital Marketing Fundraising 351

NonProfit PRO

SEPTEMBER 22, 2023

Handwrytten’s robots help nonprofits cut through the noise and achieve greater open rates, response rates, and ROI than printed or email messages. Handwrytten announced a new integration with Blackbaud Raiser’s Edge, making it easier than ever for nonprofits to send handwritten notes to current and potential donors.

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Blackbaud Integration ROI Rate 243

Nonprofit Tech for Good

APRIL 17, 2021

.” High customer retention rates can help a company spend less on marketing, improve the overall lifetime value of a customer, and earn more referrals. According to the Harvard Business Review , increasing customer (or partner) retention rates by 5% can increase profits by 25-95%.

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Help Tips Retention Template 279

NonProfit PRO

MAY 3, 2021

For organizations that picked those strategies back up again in late 2020, the good news is the number of sustainers is up and retention rates are also up. . Face-to-face/door-to-door fundraising, also known as canvassing, came to a screeching halt during COVID-19.

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Gift Digital Retention Rate 279

NonProfit PRO

FEBRUARY 23, 2022

We do not need any further proof of this than the lousy retention rates that nonprofit organizations suffer year after year. The motivation that gets someone to take the first step to support an organization (donating or volunteering) is quite different from their motivation to continue to be engaged.

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Gift Retention Rate Volunteer 279

NonProfit PRO

APRIL 26, 2022

For as long as I can remember, people have been concerned with the high rate of employee turnover in the nonprofit industry. This is especially troublesome when it comes to our development staff as we tend to send them out to create relationships with key donors on behalf of our organizations.

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Develop Change Industry Rate 279

NonProfit PRO

JUNE 2, 2022

Especially given the high rate of failure (since 100% response is rare), having to write the ask can seem like a pathway to failure. Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting.

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Story Mail Social Media Rate 278

NonProfit PRO

NOVEMBER 7, 2022

Charity Navigator, the largest independent charity evaluator, is celebrating its 20th anniversary with a hybrid event that will raise money for highly rated charities.

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Charity Evaluation Guide Celebrate 263

NonProfit PRO

FEBRUARY 15, 2023

While text messaging has remained a reliable conversion channel over the years, nonprofits are taking advantage of texting’s strong and immediate open rate to focus on retention.

Retention 264

Retention Donor Channel Rate 264

NonProfit PRO

MARCH 28, 2022

Charity Navigator, the world's largest evaluator of nonprofits, announced a new rating methodology for the Encompass Rating System. More than 10,000 nonprofits are now scored on diversity, equity, and inclusion (DEI) practices through the Culture & Community beacon.

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Charity Impact Rate Strategy 189

Nonprofit Tech for Good

AUGUST 9, 2021

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. and the best way to learn is to spend an hour or so a month studying your analytics.

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Linkedin Practice Social Media Sponsor 359

Association Analytics

JUNE 17, 2021

As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Do your repeat event attendees also renew at higher rates? ). This data shows that attendees at the three year point have the highest drop-off rate. (Do Let’s take a look at how event data can be put into action.

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Associations Data Registration Analytics 318