article thumbnail

Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

Public 326
article thumbnail

The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. and around the world to create award-winning videos that drive results. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. My team at Tectonic Video wanted to find out.

Video 321
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Snapchat launches generative AI video Lenses

Engadget

Snapchat's future includes generative AI video Lenses, wherein users can watch themselves cuddling with virtual animals on screen. All three Lenses, as well as future ones Snapchat releases, are powered by a generative video model the company built in-house. This article originally appeared on Engadget at [link]

article thumbnail

Fundraising & Public Relations: What’s the Connection?

The Fundraising Authority

All that can and does happen every day for nonprofits, both large and small, thanks to smart public relations efforts. What Is “Public Relations”? Simply put, “public relations,” or “PR,” encompasses all the activities your organization does to get press coverage for your work. Keep it Mission-Focused and Stay on Message.

Public 220
article thumbnail

Cast Video with Strategy to Create Stellar Communications 

.orgSource

Video has an immediacy and impact that consistently outpaces other mediums. Some professionals still think of video as a one-off initiative. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. The cost and effort needed to create a video are significantly reduced.

Video 221
article thumbnail

Man Tests If Tesla Autopilot Will Crash Into Wall Painted to Look Like Road

Futurism

In a damning new video , YouTuber and former NASA engineer Mark Rober has perfectly demonstrated why Tesla relying entirely on visual data from a suite of cameras isn't such a good idea for driver-assistance tech. In perhaps the most striking example in the video, Tesla was fooled by a Wile E. Heavy rain also fooled the system.

Test 145
article thumbnail

It’s a Sign: AI Platform for Teaching American Sign Language Aims to Bridge Communication Gaps

NVIDIA AI Blog

Signers of any skill level can contribute by signing specific words to help build an open-source video dataset for ASL. The data is slated to be available to the public as a resource for building accessible technologies including AI agents, digital human applications and video conferencing tools.

Language 142