article thumbnail

14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

Research 323
article thumbnail

How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions. As a result, social media strategies are often used to supplement in-person events.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Keys to an Effective Social Media Ambassador Program

Nonprofit Tech for Good

This is where companies turn to people with large social media followings and niche credibility to advertise their product, paying as much as $1 million per post from Kylie Jenner. These are your social media ambassadors. . Social media aims to connect people with people. Social media isn’t for everyone.

article thumbnail

How to Use Social Media Holidays in Your Nonprofit Marketing Plan

NonProfit PRO

Social media holidays are a great opportunity for nonprofits to engage with their communities and spread awareness about the work they do. But what are social media holidays? And how can you make the most of them? .

article thumbnail

8 Tips for GivingTuesday Social Media Posts

CauseVox

With its own hashtag, it comes as no surprise that GivingTuesday gains a lot of its traction on social media. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. Free Download: Year-End & GivingTuesday Fundraising Toolkit 1.

article thumbnail

Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

Public 348
article thumbnail

82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

For every share on social media, a peer-to-peer fundraising campaign raises an average of $13USD ( CrowdRise ). 19% of donors would give by scanning their smartphone at a digital billboard on public transport or at an airport ( Global Trends in Giving Report ). Social Media Stats. Peer-to-Peer Fundraising.