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Volvo’s strange new ad is proof that it’s time to hit pause on AI commercials

Fast Company Tech

[Image: Volvo Cars KSA] According to Adweek , who spoke to Lion , the Dubai-based creative agency behind the spot, the ad is an effort to reintroduce Volvo to Saudi Arabia after years of pulling back on business in the region. AI today is rarely humanizedmost executions are tactical, with little focus on brand storytelling.

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Lenovo to establish major PC and server factory in Saudi Arabia with $2 billion investment

TechSpot

The project, backed by a $2 billion investment from Alat, a subsidiary of Saudi Arabia's Public Investment Fund, is expected to go into operation by 2026. Once operational, the facility is expected to employ thousands of workers and produce millions of PCs annually, positioning it as one of the largest. Read Entire Article

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Saudi Arabia buys a 5% stake in Nintendo

TechSpot

This week, Saudi Arabia's Public Investment Fund (PIF) bought five percent of Nintendo. By Bloomberg's estimates, this makes it Nintendo's fifth-largest shareholder. Nintendo said it only learned of the investment from news reports and declined to comment on individual shareholders.

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Amnesty International calls for Google to halt cloud business in Saudi Arabia

The Verge

Amnesty International is teaming up with 38 other human rights groups and individuals to call for a halt to Google’s plans to set up an enterprise cloud business in Saudi Arabia because of concerns over the country’s human rights track record.

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Saudi shopping and BNPL platform Tamara tops $1B valuation in $340M Series C funding

TechCrunch

Tamara, a buy now pay later platform for consumers in Saudi Arabia and the wider GCC region, has raised $340 million in a financing round that values the fintech at $1 billion.

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Lucid Motors goes public, collects $4.5 billion

The Verge

Shares of the Saudi-owned , California-based startup began trading on the Nasdaq stock exchange Monday morning. The public listing is the second in the last week for the industry; fellow EV startup Faraday Future became a public company listed on the Nasdaq last Thursday and raised $1 billion in the process.

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Lucid Motors is going public in a major SPAC merger

The Verge

The California startup, which is majority-owned by Saudi Arabia’s sovereign wealth fund, plans to start shipping its first luxury electric vehicle — the 500-mile range Air sedan — later this year. Photo by Amelia Holowaty Krales / The Verge. billion in cash. An electric SUV is slated to follow in 2023. Roughly $2.1