Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

.  In that post, he describes one technique - make yourself a public case study.    So, in that spirit,  I'm sharing my presentation from last week which is a case study of my blogging ROI. 

Digg 88

Digg ROI Twitter Slideshare 88

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. Our videos enable us to educate the public while entertaining them. Have you been able to use these tools to raise money online?

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Social Media Interview Media Examples 271

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

Nonprofit Tech for Good

DECEMBER 28, 2010

For us, Twitter is primarily a public relations/customer service tool. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. In terms of ROI, social media has grown our email file and we’ve raised significant money on social networks. Twitter is the one that surprised me the most.

United States 258

United States Social Media Media Interview 258

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. LinkedIn: 5 Hours Weekly.

Social Media 260

Social Media Media Social Nonprofit 260

Nonprofit Tech for Good

JANUARY 14, 2013

50 a month there really is no excuse to be using.gmail.com,yahoo.com, or.hotmail.com as your email handle when communicating with donors, supporters, volunteers, and the general public. 10) Track the growth and ROI of your online communities. Now that setting up a.org email account can cost as little as $.50 yourname@amnesty.org.

Social Media 259

Social Media Media Social Management 259

Gyrus

FEBRUARY 6, 2025

A lms for public sector organizations offers a structured, scalable, and cost-effective way to train employees, ensuring they remain prepared to meet the evolving demands of public service. Embracing this technology-driven approach to training is a crucial step toward a more competent and resilient public sector.

Learning Management 98

Learning Management Government Training Train 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean?

ROI 91

ROI Examples Results Social Media 91

TechCrunch

JANUARY 28, 2022

With the help of Shutterstock’s events and marketing teams, Reynolds and Deeran figured out ways to create processes internally and saw ROI from the channel go up dramatically. The company, which made its public launch this month, is experiencing double-digit month over month revenue growth. Today it announced $2.4

ROI 84

ROI Team Marketing Companies 84

Nonprofit Tech for Good

FEBRUARY 10, 2013

Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one. 1) Following others without having yet uploaded an avatar. 5) Using all CAPS.

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Twitter Nonprofit Avatar Profile 273

NetWits

MARCH 8, 2012

Giving Day’s) like those held in Minnesota, Colorado, Pittsburgh, Ohio and Texas have raised tens of millions of dollars and generated significant publicity for their nonprofit communities. One-day fundraising events (i.e. 37 percent of participating nonprofits raised $2,500 or more while 20 percent raised $5,000 or more.

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Social Media Fundraising Online Media 200

.orgSource

AUGUST 28, 2023

Identify Your Public Associations have several broad categories of constituents including members, industry professionals, prospective members, and the public. Industry publications and research—Identify which authors are most visible and command the greatest credibility. There are multiple smaller interest groups in each area.

Leadership 221

Leadership YouTube Audience Professional 221

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Share only content that is meant for public consumption.

Social Media 235

Social Media Media Social Organization 235

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Though most of them won’t come right out and say it, many people appreciate public recognition for their contribution.

Content 271

Content Ideas Nonprofit Social Media 271

Nonprofit Tech for Good

OCTOBER 22, 2012

The Broadcast Web i.e., one-to-many communications defined as broadcasting outward with complete control of the message and no public interaction or feedback. Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI).

Social Media 272

Social Media Social Media Chapter 272

Care2

OCTOBER 12, 2009

The Communication Director sees it as another medium to “reach the public&#. Return on investment (ROI) of social media is a hot topic for both the nonprofit and for profit world. An article in MarketingSherpa, “How Accurately Can You Gauge the ROI of Social Media Tactics?

Social Media 52

Social Media ROI Measure Media 52

sgEngage

DECEMBER 12, 2024

How will you judge your ROI? Would it provide you with additional functionality that will increase your fundraising efforts? Narrow the possibilities : Create a list of CRMs that interest you and schedule demos. Include as many team members as necessary to make an informed decision.

Change 103

Change Time Nonprofit Evaluation 103

Amy Sample Ward

OCTOBER 24, 2012

Description : As our networks expand, our profiles get more public, and our work requires a human face, where do we draw the line between personal and professional identities online? Topic : Social Media ROI. Topic : Social Media Boundaries: Personal/Personnel Policy. How do we maintain those boundaries for our community members?

Kentucky 122

Kentucky Leadership Nonprofit Social Media 122

Nonprofit Tech for Good

MAY 18, 2013

The Broadcast Web i.e., one-to-many communications defined as broadcasting outward with complete control of the message and no public interaction or feedback. Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI).

Social Media 277

Social Media Social Media Chapter 277

Nonprofit Tech for Good

NOVEMBER 28, 2011

Though Facebook had gone public nine months previous, Facebook Groups were only just beginning to be used as community-building tools by nonprofits and Facebook Pages didn’t exist yet. In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. Get training.

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Social Media Media Social Stats 264

Nonprofit Tech for Good

OCTOBER 1, 2020

This requires a good deal of thoughtful consideration when creating materials that will be presented to your public. To make your Giving Tuesday campaign garner maximum ROI, visit the Giving Tuesday Hub. This means your emails, webpage, online donation forms, printed material, etc. Share in the comments below.

Retention 342

Retention Donor Nonprofit Gift 342

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Reserve your LinkedIn Public Profile URL. Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Create a master login sheet. Create a Google account. Sign up for Google Alerts. Experiment with social media dashboards.

Social Media 277

Social Media Social Media Tech 277

The Next Web

DECEMBER 29, 2013

In just a few months, Twitter went public , Google Glass showed up on our train route to work, and YouTube hosted ‘live’ music video awards. Any forward-thinking company understands the ROI of these roles and are reallocating budgets from traditional advertising to content creation and distribution. The ROI is outstanding.

Content 164

Content Social Social Media Storytelling 164

.orgSource

JULY 3, 2023

Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing. It is an effective recruitment tool that also promotes public awareness. Focus on the areas related to member recruitment, engagement, education, and public awareness. Animoto) Dan Stevens, President of Association.TV/WorkerBee.TV,

Video 221

Video Communication Strategy Create 221

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. titles of publications you've produced or articles that you're mentioned in, and topics that are relevant to your work. Measure THIS! So how do I measure this?

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. What are the right tools to help measure success?

Social Media 122

Social Media Channel Media Difference 122

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial. Analysis of words in posts.

ROI 50

ROI Metrics Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

My autographed copy of Brian Solis 's (and Deirdre Breakenridge's) new book, Putting the Public Back in Public Relationships: How Social Media is Reinventing the Aging Business of PR just arrived in today's mail. As KD Paine said on our SXSW ROI Poetry Slam , "You have engagement fully measured, now calculate the resulting treasure!".

Public 50

Public Metrics Social Media ROI 50

Amy Sample Ward

AUGUST 23, 2011

." Library Value Calculator | Topeka and Shawnee County Public Library – I love this! "The Return on Investment (ROI) Calculator determines the value of library services in Topeka and Shawnee County based on per capita spending of local and state funding.

Web 135

Web New York City Map Library 135

Nonprofit Tech for Good

MAY 18, 2013

The Broadcast Web i.e., one-to-many communications defined as broadcasting outward with complete control of the message and no public interaction or feedback. Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI).

Social Media 225

Social Media Social Media Chapter 225

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

Role Playing Simulation For Making ROI Argument: Many nonprofits are often faced with the question, “What the value of social media&# from senior management. I introduced some concepts about Social Media ROI and steps to making a case. I was able to capture some of her story with a FLIP camera.

Social Media 97

Social Media Reflection Leadership Media 97

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. Though most of them won’t come right out and say it, many people appreciate public recognition for their contribution. That said, the the following is an excerpt from the Social Media for Social Good: A How-To Guide for Nonprofits.

Ideas 251

Ideas Content Nonprofit Interview 251

TechCrunch

FEBRUARY 23, 2023

According to a recent survey from ESG, more than half of companies say that their spending on public cloud apps will increase in 2023 while 56% expect their public cloud infrastructure services spending will go up this year. billion in 2023, up from $490.3 billion in 2022. a few months). a few months).

ROI 92

ROI Gartner Active Activism 92

.orgSource

APRIL 1, 2024

Make a point of subscribing to marketing publications and following the thought leaders. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. You might be surprised by how enthusiastically people respond to a request for creativity. Become a trendsetter yourself.

Trend 221

Trend Influence Social Media Associations 221

.orgSource

DECEMBER 11, 2023

The platform removes burdensome activities, provides an ongoing learning and assessment process, and continues to offer the public a reliable marker of trust. “We Increased ROI Advantages: Improved customer acquisition and retention. We wanted to create shorter assessments of specific content that could be administered over time.

Tech 221

Tech Online Gartner Experiment 221

TechCrunch

MAY 18, 2022

trillion Infrastructure Investment and Jobs Act includes only $100 million for digital construction technologies, but if new tech is used in public infrastructure projects, it could prove a boon for the industry. government wants to help boost innovation in this crucial sector, too. Its recently enacted $1.2

Tech 100

Tech Trend ROI Adopt 100

NTEN

SEPTEMBER 4, 2012

NTEN's publication, designed especially for busy nonprofit executive directors, departmental directors, boards, and other leadership staff, is free and hot off the press. DIY ROI: Use this checklist from Network for Good's Tanya Lee to make smarter technology investments for your org.

Issue 82

Issue Data Nonprofit NTEN 82