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How to Use Data to Drive Your Content Strategy

Association Analytics

Ways to ask: Get members to update their profiles, send an email to gather their feedback, or collect information at in-person events like what sessions they attend. Organize or create a taxonomy for your content. If you don’t have a taxonomy in place, we suggest you implement one that is association-wide.

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Data-Driven Strategies to Revolutionize Your Association’s Content Marketing

Association Analytics

There’s a growing list of them, whether Acumen or other more rudimentary tools, it’s a great option for associations to find actionable insights.” Luckily, those steps are pretty easy to identify and take, even if the work involved can be a bit of a lift.

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Trending Sources

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Podchaser raises $4M to build a comprehensive podcast database

TechCrunch

For example, he said that one of the most popular pages is politician Pete Buttigieg’s profile , where visitors don’t just learn about Buttigieg’s own podcast but see others on which he’s appeared. Podcast analytics and attribution startup Chartable raises $2.25M.

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AI at Candid: Powering technology to support the sector’s lasting success

Candid

Candid uses machine learning to automatically tag new grants, request for proposals (RFPs), and mission statements to our Philanthropy Classification System (PCS) taxonomy—or our way of organizing and enriching data to make it usable. We constantly look for ways to make it easier for nonprofits to claim and update their Candid profiles.

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Who is sharing nonprofit demographic data with Candid? 

Candid

nonprofits through Candid’s nonprofit profiles. The subject area is based on the National Taxonomy of Exempt Entities (NTEE). To join the over 50,000 nonprofits already participating, simply claim and update your Candid nonprofit profile , including the section on demographic data.

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Google abandons FLoC, introduces Topics API to replace tracking cookies

The Verge

As noted on the Topics API GitHub page, there are currently about 350 available topics in its advertising taxonomy (although Google plans on adding anywhere from “a few hundred” to “a few thousand” eventually). Google says Topics won’t include any “sensitive categories” like race or gender.

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Revelio Labs raises cash to scrape the public web for HR insights

TechCrunch

To accomplish this, Revelio scrapes public profiles, resumes and job postings on the web and curates them through the use of in-house algorithms. “In our taxonomies, we’ve created a mathematical representation of every job title, seniority level, work activity, skill and company. ” Image Credits: Revelio.

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