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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? How Conversion Tracking gives Google Grantees an Edge.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Universal Analytics (UA) has stopped processing data. To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. Using UTMs to track how users arrive at a website What is a UTM?

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Navigating the nonprofit RFP process

EveryAction

She asked for some advice around her (bumpy) request for proposals (RFP) process at her nonprofit. Her board had approved the budget for a new CRM and asked her to follow this process to find the right software. I thought we’d be done with the selection process in a month, but it’s month four with no end in sight.

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Your guide to tracking and reporting donations in-kind

DonorDock

Dive into our comprehensive guide on tracking, reporting, and acknowledging these invaluable contributions. Learn essential strategies to streamline your process and maximize your impact. Unlock the power of in-kind donations for your nonprofit! Don't miss out—start optimizing your nonprofit's growth today!

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The Ultimate Guide to Accounting Software for Nonprofits

Nonprofit Tech for Good

Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit. At a nonprofit, a donation must be tracked throughout the accounting process, and if the funds are restricted, supporting documentation is required to prove that the funds were only used for the stated purpose.

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10 Reasons to Break Free from Spreadsheets

NonProfit PRO

Streamlining processes and understanding your data is key to success. If you’re still using spreadsheets and manual processes to piece together and track program data, you're missing out on key benefits that a streamlined system can offer.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Yes, nearly every association uses their AMS to manage and process dues payments. But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Are you tracking abandons in Google Analytics? Track progress, celebrate results. Keep tweaking.