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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. and the best way to learn is to spend an hour or so a month studying your analytics.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

In short, one in one hundred of your followers will click on your first two posts in any given week and then the click-through rate drops steadily after that. That’s equivalent to sending an email to your supporters and 98% of your emails going to spam folders. either way, Facebook organic reach is estimated to be an abysmal 2%.

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Why Segmentation Is So Important in Email Marketing

NetWits

Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. It will also help to prevent people from marking you as Spam. The worst thing you can do: not segment your audience. Basic Rules of Segmentation.

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10 Threads & X Best Practices for Nonprofits

Nonprofit Tech for Good

It’s during those early months, and sometimes years, when your nonprofit is most likely to experience the fastest organic growth rate of new followers. You can add polls to post. That said, the early adoption phase of Threads is unlike any other. 3) Know the basics about creating and posting threads.

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Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. Click-through Rate: Once again, this is a term with which you’re likely familiar. Knowing any of these rates is easy.

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How to Measure the Success of Your Virtual Event

AccelEvents

By using features like event gamification, interactive polls, quizzes, Q&A sessions, and live chats can help you increase engagement. Once you know traffic numbers, you can look at the number of registrations or ticket purchases that took place during the same time period to learn your conversion rate. .

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