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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability. 2) 37% regularly delete unengaged email subscribers.

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6 Fresh Ideas for Your Nonprofit’s “Thank You” Landing Page

Nonprofit Tech for Good

That’s a 26% failure rate! Add a poll asking donors what prompted them to give. Important: It was shocking how many nonprofits I wanted to donate to, but couldn’t because of bugs in their donation process. Ten out of 38 nonprofits had bugs in their donation process that prohibited donations from be successfully completed.

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HOW TO: Host a Tweet Chat for Your Nonprofit

Nonprofit Tech for Good

This will help increase your attendance rate and warn those who do not want to attend that their home feed will likely be inundated with tweets from your nonprofit during the tweet chat thus lessening the likelihood that they will unfollow you for tweeting too often. Poll your attendees during tweet chats using TwtPoll ( twtpoll.com ).

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Alarming rates of gender-based violence in Canada, Canadian Women’s Foundation reports

Charity Village

According to a recent poll conducted by the Canadian Women’s Foundation, two-thirds (65%) of people in Canada know a woman who has experienced abuse, either emotional, physical, or sexual.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. and the best way to learn is to spend an hour or so a month studying your analytics.

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5 Acknowledgement Email Tactics You’re Forgetting

NetWits

Did you know that acknowledgement or “thank you” emails have the highest open rate of any email communication type. Provide them with a place they can give feedback, such as a survey or poll. If you think about it for a second this makes total sense. Think forward to a friend, social media sharing, etc.

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10 Donor Data Migration Decisions: Q&A with Gary Carr

3rd Sector Labs

We asked several interesting poll questions to open the event, and the wrapped with a Q&A session. The purpose of this post is to share the results of both the polling and the Q&A. The polling results. A few comments about the poll results. The poll is non-scientific. Easier = 29%. More difficult = 44%.

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