Thought Leaders Blaze Trails of Discovery and Engagement
.orgSource
AUGUST 28, 2023
According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent. A social media following doesn’t guarantee that exclusive pedigree. This is critical.
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