[ASK AN EXPERT] If you can’t call and thank every donor, who should be priorities?
Bloomerang
JUNE 2, 2023
You want an insider, who lives and breathes the mission (as opposed to simply reading a script), and who can make a personal connection. Make who you call a policy so you stick to it. That way, you can track whether donors who received calls renewed at higher rates (or dollar amounts) than donors who were not called.
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