Multi-Year Gift Agreements: Your Donor Retention ‘Ace-In-The-Hole’
Bloomerang
FEBRUARY 5, 2024
While the full 2023 data has not yet been compiled, FEP has found that, through Q3 2023, donors decreased moderately and donor retention continued to slide, driving a slight decrease in fundraising dollars. Studies also show that the best major gift and planned gift prospects are donors that have been retained for multiple years.
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