Revenue And Characteristics Of Donors With Empathy
The NonProfit Times
SEPTEMBER 12, 2024
Donors who have taken the Giving What We Can (GWWC) pledge to donate at least 10% of their income to charity generally are better at identifying need and detecting traits of those in trouble. The study explores factors that are unique in those who have chosen to take the GWWC pledge. They were lower in maximizing tendency.
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