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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. How people are using their website. Using UTMs to track how users arrive at a website What is a UTM?

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Bloomerang Expands Platform, Includes Member Management

The NonProfit Times

Donor management technology provider Bloomerang has upgraded the platform with a membership management element that merges donor and membership data as part of illuminating the overall donor journey with a charity. The post Bloomerang Expands Platform, Includes Member Management appeared first on The NonProfit Times.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. the nonprofit fundraising apocalypse.

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How To Raise More Through Your Website

CauseVox

Raising as much money as you can through your website is crucial to your digital fundraising success. To help out we’ve compiled our top tips for raising more through your website – these tips will help increase the number of people giving through your website, as well as the amount they give.

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

Sponsored by C ollidescope – an online platform that connects influencers, nonprofits, and socially responsible companies to create positive change and amplify impact. Visual Content : Visual content, such as images and videos, tends to perform exceptionally well on social media platforms.

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users.

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Top 8 Text-to-Give Platforms for Nonprofits

Qgiv

Most text fundraising software has a monthly cost, but some text fundraising platforms offer free (excluding third-party payment fees) or low-cost options to nonprofits. Check out these text fundraising platforms to find the best solution for your organization: Qgiv Handbid Give Lively Snowball Tatango GiveWP Pledge Tithe.ly