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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This is where your social media engagement rates come in.

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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). The level of supporter engagement with each of your marketing platforms. Also, use this time to look into platform-specific fundraising opportunities, such as Facebook fundraising.

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How to Market Your Event On A Budget

AccelEvents

You might find that you save money with an event platform and therefore, you may have more room for marketing than you initially thought. . For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs.

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Also, use this time to look into platform-specific fundraising opportunities, such as Facebook fundraising. Start testing your outreach plans.

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10 Best Blogging Practices for Nonprofit Organizations

NonProfit Hub

For example, you can answer these questions: What communication platforms do these individuals use? Share your posts on platforms like Facebook, LinkedIn, and Instagram. Track engagement across marketing channels to determine which platforms lead to the highest click-through rate. What other blogs do they like to read?

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Webinars: Designing Effective Learning Experiences

Beth's Blog: How Nonprofits Can Use Social Media

If you deliver training on webinar platforms, you need to understand how people learn. Last week, I was an instructor for NTEN’s Technology Leadership Academy for a session on Nonprofit Technology ROI Methods. The content is important, but it is only half of the instructional design task. It was delivered in two sessions.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

In short, one in one hundred of your followers will click on your first two posts in any given week and then the click-through rate drops steadily after that. Perhaps improved storytelling (text, images, videos, polls, stickers, etc.) That said, most nonprofits have enabled the “Message” button on their pages.

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