article thumbnail

How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

But as part of this award, nonprofits are required to set up and maintain conversion tracking on their website. Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . What is Conversion Tracking? How Conversion Tracking gives Google Grantees an Edge.

Google 306
article thumbnail

How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

Track 252
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

As valuable as data is, though, without a clear and actionable way to track and report across your entire association, it can be difficult to tell what’s actually working. Read on to learn how to best track and report on your key performance indicators (KPIs). Pillar: Membership Growth and Engagement What to track?

Track 169
article thumbnail

Afraid of the Office? Top 3 Keys To Make Your Association a Kick-ass Place to Work According to History

Association TV

But today, many people think of a great workplace as not even one specific place at all, with many employers opting for a permanent remote work setup after a trial proved prosperous during the pandemic. The idea of an office, or a physical place in which a person sits down to work, isn’t new. After all, if it’s not broke, why fix it?

Place 287
article thumbnail

Using Your Data to Create, Track & Report Association KPIs – 6/26/24

Association Analytics

Learn how to identify key metrics to measure the progress of your strategic goals and use a snapshot dashboard to view all your KPIs in one place.

Track 169
article thumbnail

The Ultimate Guide to the Google Ad Grant: 2020 Edition

Nonprofit Tech for Good

However, one area to note is that you must have conversion tracking set up as part of the application process. Have set up one or more “Goals” within Google Analytics for valuable actions that users can perform on your website (we will discuss this further in the “Conversion Tracking” section below) . Google Grant Conversion Tracking.

Google 336
article thumbnail

Top 12 Features Membership Organizations & Associations Should Look for in a CRM

Nonprofit Tech for Good

You can also track engagement in different aspects of the organization. Track Engagement. You will also need to make sure that you’ll be able to track engagement with your messages. However, if you get a CRM that integrates with other software, you’ll have everything you need in one place. Uses Automation.