Qgiv

MAY 31, 2023

By now you probably know that you should have social media accounts for your nonprofit organization (and if you didn’t, now you do). Social media is a very effective method to connect with current and potential donors. But building a successful social media campaign is more than just creating a page or posting a picture.

Social Media 52

Social Media Share Media Social 52

Nonprofit Tech for Good

APRIL 5, 2024

It’s as Easy as Sharing a Link Once you have an event website in place, your marketing becomes as simple as sharing a link in every promotional piece. Using tech to market your golf tournament lets you seamlessly fold it into your current digital strategies on channels such as: Social media. Email campaigns.

Tech 196

Tech Marketing Sponsor Registration 196

Nonprofit Tech for Good

SEPTEMBER 18, 2016

For more than a decade the blogosphere has touted the power and promise of social media (this blog included) , but there is also a downside to using social media for your nonprofit. Nonprofit social media managers are bombarded with depressing content. ” or “Like Our Facebook Page!”

Social Media 100

Social Media Media Social ROI 100

Zen and the Art of Nonprofit Technology

MAY 17, 2011

I have social media ennui. I’m tired of reading and hearing about about social media and nonprofits, and I’m annoyed that social media is taking up so much of the air space in the #nptech world. I’ve been using social media to actively promote my new science fiction books.

Social Media 211

Social Media Media Social Hype 211

Nonprofit Tech for Good

JUNE 8, 2011

I’ve watched the early adopters of MySpace in 2005 propel themselves into the national and international spotlight using social media, and I’ve seen latecomers begin to dabble with Facebook and Twitter just this year. Not claiming your ‘Places’ pages on Facebook, Foursquare, Gowalla, etc. Not blogging.

Social Media 271

Social Media Avatar Media Ratio 271

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

Social Media 227

Social Media Media Ning Social 227

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

Social Media 254

Social Media Social Media Tech 254

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

Social Media 209

Social Media Media Avatar Organization 209

Byte Technology

DECEMBER 15, 2021

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Your marketing and competition analysis should clearly display marketing and advertising channels that have given you the best ROI. Now you see your ROI and who your customer is.

Marketing 246

Marketing Analysis ROI Picture 246

Nonprofit Tech for Good

NOVEMBER 21, 2010

Title: Social Media Manager. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns?

Cancer 210

Cancer Social Media Los Angeles Action 210

Nonprofit Tech for Good

NOVEMBER 29, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me. Please summarize your ROI. Book Tour ?

Social Media 241

Social Media Interview Examples Media 241

Amy Sample Ward

FEBRUARY 26, 2012

Fenton just released a terrific guide book focused on actionable metrics: “See, Say, Feel, Do: Social Media Metrics that Matter” It is tempting to imagine social media as its own communications island where Twitter Follower counts are valuable currency that can be exchanged for internal high-fives.

Metrics 227

Metrics Social Media Media Social 227

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2013

Note from Beth: Two years ago on this blog, Porter Gale published a guest post asking “ Can Social Media Save Lives? ” and described how Amit Gupta was leveraging his network and social media to find a bone marrow match. Social Media is Saving Lives. How’s That for ROI? by Taryn Degnan.

Social Media 129

Social Media Life Media San Francisco 129

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how. This week's theme is social media ROI.

ROI 79

ROI Social Media Metrics Conference 79

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing?

Social Media 189

Social Media Foundation Examples Media 189

Nonprofit Tech for Good

DECEMBER 28, 2010

What was the very first social media tool your organization utilized, and when? I identified a trend forming with social networking, and set up our very first profile. What social media tools are you currently utilizing? Who maintains your social media campaigns? Please summarize your ROI.

United States 225

United States Social Media Interview Media 225

Nonprofit Tech for Good

OCTOBER 22, 2009

Six months ago I came pretty close to complete social media burnout. I was running over 20 social networking profiles, logging in seven days a week, and at minimum pulling 60-hour work weeks. If you are managing numerous social networking profiles Monday-Friday, then you need some down time on Saturday and Sunday.

Social Media 240

Social Media Media Management Tips 240

Forum One

JULY 23, 2024

So, especially if you’re trying to reach people in places like Pennsylvania, Michigan, Arizona, or Georgia, launching a new campaign in October or a new website the first week of November might not yield the best ROI. Find a way to connect one-on-one with audience members.

Digital 75

Digital Strategy Georgia Pennsylvania 75

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74

ROI Social Media Media Measure 74

sgEngage

AUGUST 1, 2024

By doubling down on these proven methods, you can maximize your marketing ROI and ensure that your outreach efforts are both efficient and effective. This involves refining your marketing efforts based on the effective channels you found and ensuring you have systems in place for continuous data collection.

Donor 89

Donor Strategy Channel Method 89

Amy Sample Ward

AUGUST 18, 2009

Social media, as many have said time and again, is only part of your campaigning, part of your fundraising, and part of your communications. These 5 Steps are intended to help you create a successful social media strategy, but as you will see, they focus on your organization’s overall strategy!

Social Media 190

Social Media Strategy Media Social 190

TechImpact

JULY 22, 2014

By having prominently placed your signup boxes in the first step, anyone who arrives to your site as a result of your mailer will be prompted upon arrival to give you their email. Social media matters here, too. Here, your ROI is easily measured with the all important email address. Ask for non-financial support.

email 170

email Offline ROI Hunger 170

NTEN

JUNE 29, 2011

Lately, there has been much debate about the value of social media and its so-called "experts". When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI?

ROI 94

ROI Facebook Advocacy Social Media 94

Bloomerang

JULY 26, 2024

My boss wants me to schedule fewer hard copy mailings, and rely more on less expensive email and social media. But I wonder if in the long run the ROI is better for direct mail than digital? Email, social media, text, advertising, events… the choices go on and on. John Lepp says anything between 0.25

Mail 91

Mail Roles Digital Fundraising 91

Beth's Blog: How Nonprofits Can Use Social Media

JULY 21, 2009

This post is my place holder where I post the questions, answers, follow up questions, links, and reflections. . Tags: ROI. In another hour, I'll be doing one of the Chronicle of Philanthropy chats - you can submit a question here.

ROI 93

ROI Comment Social Media Conversation 93

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. How do you analyze your social media data? Many nonprofit social media managers shared tips and advice. Photo by M. Schenekenberg.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. Just like monetary capital, social capital can be built up, spent, saved up, invested. Measure THIS! What people are up to now.

ROI 50

ROI Social Media Measure Media 50

Nonprofit Tech for Good

MAY 31, 2020

They like and share your social media posts. Pair your website, emails, and social media campaigns with a variety of ways for donors to support your cause that is quick and easy, not only for your donors to engage but also for you to manage. Have a Solid Donor Stewardship Plan in Place. Changing your narrative.

Survey 340

Survey Virtual Nonprofit Sponsor 340

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 15, 2009

Photo by Terry Bain in Flickr I've been hearing a lot lately from folks who work in nonprofits asking for examples of "social media or social networking policies." But, if an organization simply cuts and pastes a social media policy without the internal culture change, it won't be effective. Internet Use Policy.

Social Media 100

Social Media Policy Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

MAY 25, 2010

I wonder if the secret sauce is to do a cost/benefit analysis before you start preparing your favorite social media sauce? Hit the pause button and ask: “ Should our organization participate in the first place? &#. Do they get social media? Do we have a relationship?

Contest 99

Contest ROI Online Fundraising 99

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Return on Investment is what many executive directors may be thinking when social media strategy comes up.

ROI 50

ROI Social Media Slides NTEN 50

sgEngage

MARCH 15, 2024

It) has helped me identify the correct constituents to place into gift officer portfolios,” she said. This technology has helped Cassie Chilcutt, prospect research manager for the Conservancy, reduce major gift officer portfolios by more than one-third after removing low-likelihood prospects. “(It)

Measure 100

Measure Help Analysis Metrics 100

sgEngage

SEPTEMBER 11, 2023

With the right tools in place, anyone can organize a golf tournament, regardless of their golf knowledge or experience. Simply share a link to the site on all of your nonprofit’s digital channels—email campaigns, organic and/or paid social media, your organization’s event website, personal emails, even your email signature.

Charity 87

Charity Create Sponsor Sample 87

Nonprofit Tech for Good

DECEMBER 31, 2010

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them). Five Simple Ways Nonprofits Can Measure Social Media ROI (Return on Investment). HOW TO: Add Your Nonprofit to Facebook Places and Claim Your New Places Page. HOW TO: Add Your Nonprofit to Jumo (and Why You Should).

Social Media 189

Social Media ROI Linkedin Metrics 189

Greater Giving

JULY 5, 2024

Popular Event Formats In-Person Events In-person events occur in a specific place, such as a community center, park, or hotel. Virtual Events Virtual events take place entirely online. Market your event through various channels, including your website and social media.

Work 98

Work Poll Virtual Audience 98

Forum One

MARCH 20, 2023

The Forum One team is excited to be back in person at the annual Nonprofit Technology Conference (NTC) , which is taking place this year at the Denver Convention Center in Denver, Colorado. Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI.

Denver 60

Denver Colorado Social Media Info 60

Nonprofit Tech for Good

JUNE 23, 2020

Social Media: To effectively promote your monthly giving program on social media, you’ll need to create a series of promo graphics that are properly sized for Facebook, Twitter, LinkedIn, etc. 2020 Social Media Size Guide ). Compare that to 36% that said social media and 19% that said print.

Practice 342

Practice Online Fundraising Nonprofit 342