sgEngage

AUGUST 8, 2022

ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. Often, in fundraising, people would like to know the ROI of various ways of raising money. What’s the ROI, for example, of your annual gala? Capital Campaigns and ROI. How do you determine your capital campaign’s ROI?

ROI 96

ROI Campaign Gift Fundraising 96

Saleforce Nonprofit

JUNE 22, 2021

Innovative colleges and universities, including USC , Stanford, Purdue, Rutgers, Michigan State, UPenn, and Notre Dame have recently implemented the Salesforce platform to help modernize their fundraising, personalize engagement, and conduct AI-powered research and reporting to inform strategy and measure ROI. About the Author. Jason Belland.

ROI 101

ROI University Education Fundraising 101

Towards Data Science

FEBRUARY 2, 2024

Learn how to calculate your data team’s return with the Data ROI Pyramid. Today, maximizing and measuring data team ROI is near the top of every data leader’s agenda. Most data team ROI formulas focus on some version of the following calculation: Lift / investment = ROI. Calculating data ROI Image by author.

ROI 98

ROI Measure Data Team 98

NetWits

DECEMBER 21, 2010

Either way those are bad places to exist because they result in you wondering aimlessly with no real purpose. But we’ve got to start thinking about how to set ROI objectives that we can track and measure our success by. On the other hand, it’s extremely rewarding to act with purpose. Don’t we?

Social Media 247

Social Media Metrics Profit Track 247

Nonprofit Tech for Good

JUNE 8, 2011

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Not claiming your ‘Places’ pages on Facebook, Foursquare, Gowalla, etc. Find it, claim it, set it up, and promote it! Blah, blah, blah.

Social Media 279

Social Media Media Social Nonprofit 279

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. LinkedIn: 5 Hours Weekly.

Social Media 257

Social Media Media Social Nonprofit 257

Nonprofit Tech for Good

OCTOBER 14, 2012

As someone who observes thousands of nonprofits on the Social Web each year, let me just say it’s better to spend 90-minutes on a webinar than hours upon hours to trying to figure it out yourself, or worse not knowing about the changes and their effect, and thus wasting your time executing a poor, ROI-less strategy on Facebook.

Facebook 279

Facebook Nonprofit Social Media Gift 279

Nonprofit Tech for Good

NOVEMBER 29, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. The ROI for us is measured in lives saved more than just the money raised to do so. We have a second paid person, LaWanna Mitchell, who creates e-cards, games, screensavers, puzzles and a plethora of free downloads for our website.

Social Media 269

Social Media Interview Media Examples 269

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Donation ROI. Why is this important?

ROI 82

ROI Donor Fundraising Gift 82

Nonprofit Tech for Good

OCTOBER 22, 2012

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Location-Based Communities (Facebook Places, Google+ Location, Foursquare) and Mobile Social Networking: 5 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

Social Media 269

Social Media Social Media Chapter 269

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Location-Based Communities (Facebook Places, Google+ Location, Foursquare) and Mobile Social Networking: 5 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

Social Media 275

Social Media Social Media Chapter 275

sgEngage

NOVEMBER 14, 2022

Estimating the ROI of Extensibility Projects. A good place to dive in is our forum discussion: Power Automate—Where Do I Start? It’s a great place to get ideas, learn from others, and troubleshoot problems for your nonprofit. Once you have your wish list, do your research on the solutions.

ROI 98

ROI Project Business Build 98

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

TechImpact

JULY 22, 2014

By having prominently placed your signup boxes in the first step, anyone who arrives to your site as a result of your mailer will be prompted upon arrival to give you their email. You’ve been told over and over about the importance of nonprofit social media marketing, but measuring ROI can be difficult. Ask for non-financial support.

email 170

email Social Media ROI Offline 170

Nonprofit Tech for Good

JANUARY 14, 2013

10) Track the growth and ROI of your online communities. Almost three years ago I wrote and published on this blog a simple system for tracking your Social Media ROI (Return on Investment). I am firm believer in the math of the social media – as your communities grow, so does your ROI.

Social Media 255

Social Media Media Social Management 255

Classy

AUGUST 11, 2021

The key is to have reports in place, so you are always prepared with data on hand. . The post 6 Time-Saving Hacks to Improve Your Fundraising Efficiency and Gain ROI appeared first on Classy. When you organize reporting, you can quickly identify areas of opportunity and flag potential challenges without a considerable time commitment.

ROI 109

ROI Fundraising Time Template 109

Nonprofit Tech for Good

FEBRUARY 8, 2012

Define metrics of measurement and create a social media ROI spreadsheet. Claim your Facebook Places Page, if applicable. Check in on Facebook Places/Location. Claim your Facebook Places Page. Create a Google Places account. Create a master login sheet. Create a Google account. Sign up for Google Alerts. 2) Twitter.

Social Media 276

Social Media Social Media Tech 276

TechImpact

OCTOBER 30, 2014

While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. According to this study, the amount of Oxytocin the brain actually produces effectively predicted how willing people were to help others.

Storytelling 245

Storytelling Brain Story Nonprofit 245

Nonprofit Tech for Good

AUGUST 27, 2023

You’ll keep everything organized in one easily-accessible place, so you, your planning team, and even the golf facility staff are all on the same page and working with up-to-the-minute information and not bouncing between multiple platforms and spreadsheets. Your administrative burden is cut in half!

Fundraising 245

Fundraising Technology Sponsor Registration 245

Nonprofit Tech for Good

APRIL 14, 2025

Nonprofits have the opportunity to align their technology to the purposes, engagements, and outcomes they want to drive, and putting the right tools and systems in place is now more critical than ever. Partner and Community Collaboration Our approach is deeply rooted in partnership and community engagement.

Nonprofit 131

Nonprofit Map Donor Integration 131

The Modern Nonprofit

FEBRUARY 4, 2025

Fundraising ROI What It Is : The return on investment for your fundraising activities, showing how much revenue your efforts generate relative to the costs involved. Why It Matters : ROI reveals whether your campaigns are worth the time and money youre investing. Compare DAC across different channels (e.g.,

Metrics 52

Metrics Track Fundraising Nonprofit 52

TechCrunch

JANUARY 28, 2022

With the help of Shutterstock’s events and marketing teams, Reynolds and Deeran figured out ways to create processes internally and saw ROI from the channel go up dramatically. That’s when they decided to examine if that approach would work well for other businesses.

ROI 84

ROI Team Marketing Companies 84

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

ROI 52

ROI Media Nonprofit Social Media 52

Nonprofit Tech for Good

SEPTEMBER 22, 2019

4) 27% have a system in place to track and report return on investment (ROI) on social media campaigns. Of those NGOs that use social media: 2) 44% have a written social media strategy. 3) 42% utilize an editorial calendar for their social media campaigns.

Social Media 279

Social Media NGO Stats Media 279

Nonprofit Tech for Good

MAY 18, 2013

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Location-Based Communities (Facebook Places, Google+ Location, Foursquare) and Mobile Social Networking: 5 Hours Weekly. Flickr and Pinterest: 5 Hours Weekly.

Social Media 222

Social Media Social Media Chapter 222

Nonprofit Tech for Good

APRIL 5, 2024

It’s as Easy as Sharing a Link Once you have an event website in place, your marketing becomes as simple as sharing a link in every promotional piece. Their brand starts earning impressions immediately—every site visit means more eyeballs on their brand and better ROI.

Marketing 221

Marketing Tech Sponsor Registration 221

Nonprofit Tech for Good

DECEMBER 9, 2022

Fundraise more efficiently: A well-planned and executed peer-to-peer campaign can generate an incredible return on investment (ROI) and, as a cherry on top, demand less of your staff’s time to do so. Your staff can automatically track the number and amount of donations in one place. The difference is the bids are placed online.

Fund 331

Fund Nonprofit Pledge Donor 331

Allegiance Group

OCTOBER 10, 2024

We explore the challenges of channel attribution and offer tips for communicating how an omnichannel approach builds brand awareness and drives ROI. Communicating Your ROI When it comes to reporting the effectiveness of your efforts, you need a combination of direct, indirect, and time-lapse attribution.

ROI 52

ROI Channel Campaign Gift 52

sgEngage

JANUARY 29, 2025

Thats why increasing your return on investment (ROI) in all areas of your operations is critical, especially for your nonprofits website. With that in mind, lets explore key tips to understand and increase your nonprofit websites ROI. Lets explore ways to enhance these features to create a better online experience that drives ROI.

ROI 52

ROI Websites Drupal Donation 52

Nonprofit Tech for Good

MAY 31, 2020

Have a Solid Donor Stewardship Plan in Place. If you don’t have a plan in place for thanking, communicating, and interacting with donors regularly, it will be more challenging to get them to respond during a crisis. What touch points will you put in place to engage donors? We also called and thanked every donor.”.

Nonprofit 340

Nonprofit Survey Donor Fundraising 340

sgEngage

DECEMBER 12, 2024

Do you have duplicates to merge or data that lives in multiple places? How will you judge your ROI? That lies in fully understanding the pain points in your current system. Data: Have you been realistic about the quality of your data? Identify the upsides : Consider the benefits of a new system.

Change 104

Change Time Nonprofit Evaluation 104

Qgiv

MAY 10, 2023

But how do you effectively maximize text message fundraising’s ROI? Create simple keywords The first step in maximizing your text fundraising ROI is to create simple keywords. Send time-sensitive fundraising messages Our second step in maximizing your text message fundraising ROI is to send time-sensitive fundraising messages.

ROI 52

ROI Fundraising Effective Social Media 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Facebook Fundraising Mobile Media Social Media Twitter ROI (Return on Investment)' There absolutely is a math to social and mobile media.

Mobile 187

Mobile Track Media Fundraising 187

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Save Usernames and Passwords in a Secure Place.

Social Media 232

Social Media Media Social Organization 232

Nonprofit Tech for Good

MAY 29, 2012

Usually I donate to one or two nonprofits at a time, but to go through a list of 25 nonprofits in less than 90 minutes made it abundantly clear that many nonprofits still need to tweak their “Donate Now” process to maximize online donations and their social media ROI.

Campaign 271

Campaign Online Fundraising Nonprofit 271

Nonprofit Tech for Good

NOVEMBER 15, 2019

Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give. They tout that they put the relationship first by allowing unlimited data per constituent as well as a dashboard that puts all donor interaction information in one centralized place.

Relationship 240

Relationship Software Management Nonprofit 240

The Next Web

DECEMBER 29, 2013

Clearly, social media (and all the content creation that comes with it) is a hot place to be. Any forward-thinking company understands the ROI of these roles and are reallocating budgets from traditional advertising to content creation and distribution. The ROI is outstanding. What’s next? Derek Flanzraich , Greatist. .

Content 164

Content Social Social Media Storytelling 164