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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. This can be achieved by tracking the source of sessions and users with UTMs & setting up Conversions for important events in GA4.

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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

As valuable as data is, though, without a clear and actionable way to track and report across your entire association, it can be difficult to tell what’s actually working. Read on to learn how to best track and report on your key performance indicators (KPIs). Pillar: Membership Growth and Engagement What to track?

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Afraid of the Office? Top 3 Keys To Make Your Association a Kick-ass Place to Work According to History

Association TV

But today, many people think of a great workplace as not even one specific place at all, with many employers opting for a permanent remote work setup after a trial proved prosperous during the pandemic. The idea of an office, or a physical place in which a person sits down to work, isn’t new. After all, if it’s not broke, why fix it?

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5 Email Personalization Strategies for Nonprofits

Nonprofit Tech for Good

By Joe Frye , Account Group Director, Nonprofit and Cause at Town Hall Agency – a full-service marketing & advertising agency built to serve organizations that do good, shape futures, and make the world a better place. Personalization requires a platform that allows elements to be personalized.

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Is a Golf Fundraiser Worth It for Your Nonprofit? (Yes, It Is!)

Nonprofit Tech for Good

By Jennifer Wemhoff , Communications Manager at GolfStatus.org – the leading event management platform for golf fundraisers. To be honest, without the right tools in place, they have been. So in short, yes—a golf tournament is absolutely worth it, especially when you have the right tech in place. 5) Help is available!

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How To Recruit New Members for Your Association on Social Media

Nonprofit Tech for Good

The first thing that you’ll need to do is decide what type of social media platform you want to target. Your organization won’t need to use all of these, but you will need to have a presence on some of the biggest platforms. Many social media platforms get inundated with content regularly. There might also be smaller sites.

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Tracking Social Media Engagements and Conversions for Your Nonprofit

Classy

This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates. This is especially true on social media because the platforms’ algorithms prioritize engagements. Tracking Social Media Conversions.