TechImpact

OCTOBER 2, 2014

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. That picture board that gives me great recipes and craft ideas? And for good reason, too. 78 cents each.

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Stats Content Marketing Change 226

Nonprofit Tech for Good

JANUARY 14, 2013

9) Browse pictures of baby animals regularly. A recent study out of Hiroshima University called the “Power of Kawaii (Cute)” found that browsing pictures of adorable baby animals on a daily basis causes workers to slow down, relax and be more accurate in their work. 10) Track the growth and ROI of your online communities.

Social Media 259

Social Media Media Social Management 259

Nonprofit Tech for Good

NOVEMBER 21, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) Summary of ROI. We have over 70 affiliates in the U.S. 1) Using Google Analytics to track referrals to www.pancan.org from social networking outlets. (2)

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Social Media Cancer Action Network 236

Nonprofit Tech for Good

AUGUST 1, 2011

Today, however, a much simpler design of two columns with more pictures and videos, larger text, and less widgets i.e., clutter and distractions, allow for an easier and more focused consumption of your nonprofit’s key messages and calls to action.

Web 207

Web Design Social Nonprofit 207

TechCrunch

DECEMBER 16, 2022

It also gives them a picture of what has been working in the past, the present and then allows them to plan for the future.”. This startup bagged $6M to show you which promotions bring ROI and which don’t by Christine Hall originally published on TechCrunch. 4 ways to use e-commerce data to optimize LTV pre- and post-holiday.

ROI 98

ROI Ecuador United States Peru 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

ROI 66

ROI Results Community Online 66

NTEN

OCTOBER 24, 2012

Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. While "measuring ROI" may seem like a daunting task, it can be broken down into a few simple steps which are feasible for projects of all sizes.

ROI 75

ROI Measure Project Technology 75

Nonprofit Tech for Good

MARCH 11, 2022

A push-up, plank, yoga, pilates, or CrossFit (you get the picture) challenge. It’s a low-investment, high-ROI way to freshen up existing fundraisers, introduce new options to your donor base, and reach (or exceed) fundraising goals. Inspire supporters and develop new donors by giving peer-to-peer fundraising a whirl!

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Fundraising Nonprofit Donation Social Media 338

NTEN

JANUARY 14, 2009

It's a three-dimensional picture, but we've been trying to render it in two-dimensional tools. . How would you measure the ROI of the video? . There are some emerging companies working their way toward tracking this third dimension of social media ROI. Tags: NPTech roi web2.0 Or, you can build your own glasses.

Social Media 66

Social Media ROI Media Social 66

Nonprofit Tech for Good

JULY 9, 2012

Bless the volunteers and interns, but unless they have experience or training in writing web conent, publishing e-newsletters, and launching and maintaining online fundraising campaigns, then they are not going to understand the bigger picture of the strategy behind utilizing social media. can produce significant ROI is a myth.

Social Media 278

Social Media Media Social Management 278

Nonprofit Tech for Good

OCTOBER 30, 2021

The reality is that skipping or neglecting the discovery phase is the most common cause of budget and timeline overruns, low adoption and ROI, and misalignment to people and processes. Why is that? Here are our top 3 reasons: 1. Discoveries Lower Risk & Cost. We don’t know what we don’t know.

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Project Tech Nonprofit Phase 295

Allegiance Group

OCTOBER 10, 2024

We explore the challenges of channel attribution and offer tips for communicating how an omnichannel approach builds brand awareness and drives ROI. You must be able to organize and analyze your data to show a bigger-picture impact. Be as specific as possible where appropriate, then zoom out and give a broader picture.

ROI 52

ROI Channel Campaign Gift 52

Nonprofit Tech for Good

DECEMBER 19, 2022

As a sector, we’ve been addicted to the buzz about social media – and social media itself – for nearly 20 years, but if we take a step back and take a critical look at the big picture of social media, many nonprofits will discover that their return on investment (ROI) from using social media is minimal.

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Trend Fundraising Digital Marketing 334

Nonprofit Tech for Good

MAY 7, 2012

received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Still, understand that the more good, high-quality content your nonprofit blog publishes, the higher your ROI. Keep them brief, include a quote or two from the person being highlighted, and definitely add his picture. Nonprofit Tech 2.0

Content 271

Content Ideas Nonprofit Social Media 271

Association Analytics

SEPTEMBER 27, 2023

Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. While proving ROI on analytics (and other systems, e.g. your AMS) can be difficult, a benefit analysis provides directional ROI on the key areas that you and your association care about.

Analytics 169

Analytics ROI Associations Analysis 169

Connection Cafe

APRIL 10, 2017

My recent paper, Remarkably Outstanding Implementation: The Foundation for Positive ROI with Target Analytics , is now available. As I prepared and wrote this paper, several thoughts occurred to me about the importance of measuring ROI for nonprofit analytics projects that I thought I would highlight for you in this post.

ROI 52

ROI Analytics Data Help 52

Nonprofit Tech for Good

JUNE 13, 2013

November and December are the highest months and thus you will have to compare November 2013 to November to 2014, for example, to get the full picture of your fundraising success. However, because fundraising is seasonal, you won’t get a full picture of your fundraising success until you have tracked two years of metrics.

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Mobile Track Media Fundraising 188

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI Gyrus Systems Gyrus Systems - Best Online Learning Management Systems ROI Matters All businesses want a positive return on their investments, and training is no exception. Adopting these tech-based methods as the core of LMS will help generate better training ROI.

ROI 52

ROI Training Train Practice 52

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

ROI 52

ROI Training Train Practice 52

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

ROI 52

ROI Training Train Practice 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. Video is cool, but it is also expensive (in time and money).

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Video Communication Strategy Nonprofit 139

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 235

Social Media Media Social Organization 235

Amy Sample Ward

FEBRUARY 27, 2009

The Three Dimensions of Social Media ROI | NTEN: The Nonprofit Technology Network - Holly Ross has an excellent post and commentary about measuring ROI: "return on investment is really hard to determine. It's a three-dimensional picture, but we've been trying to render it in two-dimensional tools."

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Bookmarking ROI Twitter Collaboration 100

Allegiance Group

APRIL 14, 2025

Step 1: Start by Looking at the Big Picture Before diving into spreadsheets, take a moment to assess where your fundraising program stands. Youll want to ensure that every investment aligns with your goals by audience, which will result in allocating resources strategically and maximizing your ROI.

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Public Media Channel Mail 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

ROI 50

ROI Social Media Reflection Question 50

Gyrus

MAY 31, 2021

Training's impact on intangibles will have to be converted into quantifiable scores to be added to the measurable metrics for a better picture of the ROI.

ROI 40

ROI Training Train Practice 40

sgEngage

DECEMBER 4, 2024

Put simply, change management is making sure that the human element is always in the picture as new initiatives are put into play. What questions do they have? Managing change is key to the return on investment for any initiative because if the staff doesn’t adopt the change, then the ROI is zero. What don’t they know?

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Change Management Adopt Change Management 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

We’ve all heard the phrase, “a picture is worth 1,000 words.” And if you need to make the ROI argument on why you are spending time and resources on creating visuals, here’s a list of the tangible and intangible benefits of adding infographics to your marketing and reporting mix. 1: What is an infographic?

Measure 137

Measure Blended Chapter Picture 137

Byte Technology

JANUARY 14, 2022

The results gave us a clear picture of the benefit of both Brand Awareness and Promotional Broadcast campaigns for Flourish. First step was getting a clear understanding of who their competition was and how they were marketing themselves. Jackie Tewes, the owner of Flourish Medical + Wellness, requested a Byte Marketing Analysis.

Marketing 243

Marketing Broadcast Campaign Awareness 243

Nonprofit Tech for Good

MARCH 6, 2013

Still, understand that the content your nonprofit blog publishes, the higher your ROI. Keep them brief, include a quote or two from the person being highlighted, and definitely add his picture. That said, the the following is an excerpt from the Social Media for Social Good: A How-To Guide for Nonprofits.

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Ideas Content Nonprofit Interview 251

Bloomerang

JANUARY 3, 2022

When evaluating your year-end campaign , look at the whole picture. Looking at this data will help you make informed decisions and have an accurate picture of your organization’s health. . ROI (return on investment). That includes the following: Theme. Key Messages . Targeting and segmentation . Roles and responsibilities .

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Evaluation Metrics Campaign Fundraising 132

Nonprofit Tech for Good

JANUARY 8, 2012

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety. That’s a simple oversight that is dramatically hindering these nonprofit’s social media return on investment (ROI).

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Google Practice Nonprofit gMail 223

Nimble AMS

FEBRUARY 24, 2023

Once you have a clear picture of how your latest event went, you can leverage your insights to improve future events. To learn more ways to improve your association’s events, watch our on-demand webinar today: For the love of events ROI. Ask your employees to share their experiences at the event too. Ready to learn more? Watch now

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Survey Associations Action Strategy 134

Bloomerang

JUNE 21, 2022

While there are several answers to this question, getting a return on your investment (ROI) really starts with two key things: new donor retention and second gift conversions. Picture the ideal way you would like to cultivate and solicit your new donors. So, how do you set a second gift strategy? If not, how can I do so?”.

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Donor Strategy Create Gift 122

.orgSource

APRIL 1, 2024

Market in Real Time Here’s an idea that requires imagination and an eye to the big picture. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. This is not a one-and-done activity. Appearances don’t need to be time-consuming, but they should be frequent.

Trend 221

Trend Influence Social Media Associations 221

Beth's Blog: How Nonprofits Can Use Social Media

MAY 22, 2019

However, if only focused on the ROI benefit – you lose some of that potential because it lead to prospecting over keeping current donors engaged. Fundraisers are looking at how to use the AI-Driven fundraising tools (early adopters at least) to improve ROI. We must embrace the concept of ‘ CoBoting ” is not part of the strategy.

Digital 116

Digital Fundraising Technology Adopt 116

The Next Web

FEBRUARY 25, 2014

There’s no way to validate an ROI for the solution, and there’s no competitor around whom you can anchor pricing, since, well, no one offers a comparable solution. What’s the ROI to a business? For a category creator, there’s no existing business process or strategy to follow. There’s no operating structure or revenue model to emulate.

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Companies ROI Ipod Business 167