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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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5 Ways to Build a Digital Community that will Transform Your Nonprofit

Nonprofit Tech for Good

Post photos and videos of team members, events, program activities, and volunteers to give followers an inside look at the organization’s efforts. Cell phone photos and videos often perform better than professional-quality images because they feel more relatable. TikTok: Focus on short, engaging video content.

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43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

The tools include a Donate button for pages, posts, and live videos as well as peer-to-peer Fundraisers. The tools include a Donate button for profiles, reels, and live videos as well as peer-to-peer Fundraisers. Graphic Design & Photo Editing 1. Video & Video Editing 1. Learn more & register !

Digital 347
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2D vs 3D: Choosing the Right Animation Style For Your Video

Association TV

Studies have shown that people prefer to be marketed to using video content. In fact, 72% of consumers would rather learn about a product by way of video than any other medium ( HubSpot ). Video has also been proven to increase information retention, with viewers retaining 95% of a message when delivered through video ( Invisa ).

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How To Recruit New Members for Your Association on Social Media

Nonprofit Tech for Good

You might want to hire a photographer for events, then get participant’s permission to tag them in photos on social media. You can run a competition, giving away free perks to the member that contributes to the best photo. 6) Use video and live streaming for storytelling. There are dozens of ways that you can do this.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

You’ll also be able to add a special Donation sticker to Stories and Live videos and a “Donate”button to your profile, which will let users go directly from your content to a donation page. On its Instagram page, the nonprofit mostly publishes testimonials and photos from people who have received support.

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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Feature beautiful photos illustrating donor impact. Pair your impact stories with high-quality photos showcasing the difference you make in your community. For example, you might pair a direct mail appeal letter with a follow-up email that includes a video or other interactive element.

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