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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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5 Ways to Build a Digital Community that will Transform Your Nonprofit

Nonprofit Tech for Good

Liking and commenting on followers’ posts and stories builds stronger connections and signals that they are valued members of the community. Post photos and videos of team members, events, program activities, and volunteers to give followers an inside look at the organization’s efforts. Support similar organizations.

Digital 314
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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling. 2) Craft a compelling message (behind-the-scenes, a call-to-action, a positive story, etc.). 3) Upload visual content that tells the story of your organization.

Facebook 364
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43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

The tools include a Donate button for pages, posts, and live videos as well as peer-to-peer Fundraisers. The tools include a Donate button for profiles, reels, and live videos as well as peer-to-peer Fundraisers. Graphic Design & Photo Editing 1. Video & Video Editing 1. Learn more & register !

Digital 333
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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Include inspiring stories and testimonials. Pare down the most inspiring stories from the past year into bite-sized stories or quotes, and your donors will feel proud to be a part of your team. Feature beautiful photos illustrating donor impact. Show your donors how their giving makes a difference for your mission.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

You’ll also be able to add a special Donation sticker to Stories and Live videos and a “Donate”button to your profile, which will let users go directly from your content to a donation page. On its Instagram page, the nonprofit mostly publishes testimonials and photos from people who have received support.

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11 Tips for Making Nonprofit Press Releases Social and Shareable

Nonprofit Tech for Good

Social media has forever changed how nonprofits and journalists distribute and consume news stories, yet the format of nonprofit press releases has not evolved at all. 3) Include a photo on your press release. If a print journalist wants to do a story on your nonprofit, they are going to need high resolution photos.

Press 264