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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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5 Ways to Build a Digital Community that will Transform Your Nonprofit

Nonprofit Tech for Good

It involves responding consistently to all incoming communication, including comments, direct messages, mentions, and shares. Liking, commenting on, or sharing content from nonprofits with similar causes or within the same locale fosters a supportive network and broadens the organization’s reach. Support similar organizations.

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Top 5 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

At the time this book went to press, the Instagram tool set was limited primarily to sharing photos or 15-second videos, adding text-based captions, and liking photos. Until then, in terms of fundraising, nonprofits are limited to sharing images embedded with keywords and short codes.

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43 Digital Marketing Tools & Resources for Nonprofits

Nonprofit Tech for Good

SocialSnap also provides customizable social share buttons that can be added to your website or blog content. The analytics tool evaluates the effectiveness of your posts and provides the best times to share your content. The tools include a Donate button for pages, posts, and live videos as well as peer-to-peer Fundraisers.

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How To Recruit New Members for Your Association on Social Media

Nonprofit Tech for Good

4) Encourage your existing members to share their experiences. Social media is the perfect place to talk about their experiences and share their stories. You might want to hire a photographer for events, then get participant’s permission to tag them in photos on social media. There are dozens of ways that you can do this.

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111 Low-Cost or Free OnlineTools for Nonprofits

Nonprofit Tech for Good

Branding themselves as the “Play” button for the Web, Wibbitz automatically converts text-based posts and articles into engaging, interactive videos so your supporters “never have to read again.” Vine is Twitter’s mobile app that can be used to create and share 6-second videos on Twitter.

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11 Tips for Making Nonprofit Press Releases Social and Shareable

Nonprofit Tech for Good

3) Include a photo on your press release. Press releases rarely get shared, retweeted, liked or +1′d and that’s likely due to the fact that the traditional format of press releases do not include photos. It can only help your nonprofit if your fans and followers share your press release.

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