This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Storytelling has become a hot topic in non-profit fundraising. There’s a reason for this change: storytelling is extremely important to good fundraising. Sometimes this conversation happens in person or on the phone. Two Types of Non-Profit Storytelling. That’s why we need to incorporate stories into our fundraising work.
Slinging AI Blandwash at Your Donors Nonprofits are fundamentally in the relationship business with beneficiaries, with volunteers, and with donors. Emotional Storytelling and Persuasion Humans understand the emotional triggers that inspire generosity whether its urgency, personal connection, or a compelling mission-driven narrative.
Show beneficiaries engaged in programs, volunteers in action, or completed projects that were made possible by donor contributions. These videos should focus on authenticity and storytelling. Pick up the phone Emails are efficient, but a personal call creates a deeper connection.
Personally, I’m a big fan of asking those serving on the board of directors to not only donate first (which is a given) but to also volunteer with fundraising efforts. The same goes for your major donors, long-time volunteers, and others who’ve shown commitment to your cause over the years.
Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. Storytelling and emotional connection: Effective storytelling remains a powerful tool for community-building.
We also understand it provides our nonprofit with an invaluable communication tool that lets us connect with potential donors, volunteers, and constituents across the globe. Millennials check Twitter whenever they check their phone. We all know social media is the preferred means of connecting among millennials.
And for good reason: I love tools that help make quality content and storytelling something that all of us can create. The best part is that you can post in a manner of ways: from the platform, from your email, from your phone, etc. Be sure to check it out for yourself or watch this video to take a tour.
In years past, if a staff member or volunteer added your organization to their profile and were the first to do so, LinkedIn automatically created a LinkedIn Page for your nonprofit. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. For example: 1.
Holly and the rest of the NTEN team (including all the volunteers) did an incredible job inspiring of over 1800 people for three days. There was also a session on creating email campaigns that increase donations and optimizing emails for mobile phones , which leads into the next takeaway. The conference was amazing! Visual Notes.
Storytelling connects donors to your mission and introduces them to the people theyll help with their gifts. Incorporate testimonials from satisfied donors, volunteers, or community members to add credibility and authenticity to your donation request letter. Describe your current initiative.
In the process of coming up with a nice design and captivating storytelling to capture potential supporters, you may be overlooking a few fundamental and truly effective steps to boost conversions on your online donation page. So why can’t you convert more of your web traffic into donors? 1) Make Giving Simple.
A call to action can be an urgent donation pitch, a request to sign an online petition, or a call for volunteers. For nonprofits that have staff members or volunteers in the field, definitely encourage them to send in reports with photos for blog posts. Highlight Special Donors, Fund-Raisers, and Volunteers.
A call to action can be an urgent donation pitch, a request to sign an online petition, or a call for volunteers. For nonprofits that have staff members or volunteers in the field, definitely encourage them to send in reports with photos for blog posts. Highlight Special Donors, Fundraisers, and Volunteers.
is an iOS App that allows users to earn points for doing things like volunteering at local food banks or animal shelters. CharityRadio is a live weekly radio program that you listen to over your mobile phone. Listeners opt-in to receive a phone call at show time and no dial-in is required. CharityRadio :: charityradioshow.com.
Some radio stations cannot demand listeners to do something such as ask for donations or recruit volunteers – rather the “call to action” has to be softer such as “visit our website to learn more”. . Tip: Connect with sales reps or other employees of the stations via LinkedIn, over the phone, or in person.
Believe it or not, young donors are not the only ones that want to access nonprofit websites on their phone. Storytelling is a huge part of convincing potential supporters to donate to your cause. Image courtesy of imdesigns.ca. Responsive or mobile design. eMarkerter predicts that more than 50% of the 76.4 Powerful pictures.
is an iOS App that allows users to earn points for doing things like volunteering at local food banks or animal shelters. CharityRadio is a live weekly radio program that you listen to over your mobile phone. Listeners opt-in to receive a phone call at show time and no dial-in is required. CharityRadio :: charityradioshow.com.
Instead, use real photos from your programs, beneficiaries, or volunteers. This strategy not only broadens your reach but also brings new donors into your community through personal connections and storytelling. Donors expect a seamless, hassle-free experience, whether theyre on their phone, tablet, or desktop.
Formstack allows nonprofits to easily create online forms to capture contact information of new supporters, volunteers, and donors. A free, open-source software program that enables users to send group text messages from computers or mobile phones. You can either manage your group online or on your mobile phone. Present.me.
Leverage storytelling to build a base. Plan for when you’ll begin to contact volunteers, when you’ll reach out to the broader public, and when you want to accomplish your goal. If you recruited more volunteers than anticipated, you may choose to leverage that support to make a greater impact throughout the duration of your campaign.
Vinepeek gives you a glimpse of Vine’s potential for visual storytelling. Sparked.com is an online portal of volunteers that have signed up to offer small amounts of time to complete Web-based projects requested by nonprofits. for awareness campaigns, staff and volunteer training, and creative storytelling and reporting.
Advances in technology now mean that many nonprofits most likely have access to basic video storytelling tools. Mobile devices, such as smartphones and tablets, can be really powerful storytelling tools. The tweet chat was held one day before the official launch of the TechSoup Digital Storytelling Challenge (TSDigs).
Engaged : They take meaningful action with your orgdonating, volunteering, attending events, or joining a campaign. What it looks like: Priority actions taken (downloads, registrations, pledges, petition signatures, purchases, phone calls, etc.) Committed : They stick around.
Video is ideal for storytelling. Expensive equipment isnt necessary; anyone can capture powerful stories with a cell phone. Seek Out Personal Stories for Testimonials Many people share in your mission: team members, strategic partners, beneficiaries, volunteers, donors, and community members, to name a few.
Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. Phone calls are more personal and could help donors feel their support will make a big difference. Ask them to come and volunteer in your office or at a fundraising event. Use statistics.
This might mean inspiring individuals to donate , volunteer, advocate, become a peer-to-peer fundraiser, or otherwise support your cause. To secure support for your fundraising efforts, volunteer program, and other initiatives, your CTAs must be clear and compelling. Strategically craft your CTA language.
Youll already have these individuals’ email addresses or phone numbers, so you can speak to them more personally to target their unique interests and motivations. For example, you could design an email campaign for prospects who have engaged with volunteer program-related content.
Donnie Claudino (pictured), TechSoup Canada's Marketing Manager, brought a lesson about how to use storytelling in online media. He began by sharing his own story: as an American, he found himself wanting to immigrate to Canada and used storytelling to land a job. He delivered his message in the form of a Web site and a video.
This is natural in any line of work, but in non-profit storytelling I find that it mostly impacts my process for writing and telling stories. One of the changes I’ve recently made is simplifying my personal definition of storytelling to this: Storytelling is the process of sharing facts, which are told with emotions and details.
Gatekeepers should be part of the planning process from the start, ideally as part of a volunteer committee. Phone calls, handwritten notes, or one-on-one meetings show gatekeepers that their contributions are valued. Storytelling is a powerful way to connect gatekeepers emotionally to the campaign. Involve them early and often.
Road trips are an excellent platform for causes to tell important stories, engage volunteers, and fundraise in an innovative way. Creating meaningful volunteer opportunities. Events - This is where you can engage your volunteers in a big way. Diverse Goals. Building buzz and press for an advocacy action. Raising funds.
Storytelling adds an important humanizing connection to your proposal that can persuade potential funders of the importance of your work. A great way to generate storytelling content is by interviewing a variety of people that have benefited from your nonprofit’s work. Establish a personal connection with potential funders.
For Hurricane Irene, the Red Cross used volunteers to listen as well as respond in the social media space, to ensure 24 hour coverage during the storm. Their team of digital volunteers, already trained in public affairs and talking to the media, used specific language to represent themselves as Red Cross voices online.
Guests can place bids from their phones, donate with the push of a button, or get updates and texts on what is going on through the evening with the use of technology. . Depending on what you plan to bring to your event and how many volunteers you have to help set up, this could be a big factor in the event’s success (and your sanity!).
Unlike businesses that market their goods or services for the purpose of making a profit, nonprofit marketing tends to focus on goals like: Raising awareness of the nonprofit’s cause and educating the public about key issues Engaging supporters in the organization’s operations (fundraising campaigns, volunteer opportunities, events, etc.)
A call to action can be an urgent donation pitch, a request to sign an online petition, or a call for volunteers. For nonprofits that have staff members or volunteers in the field, definitely encourage them to send in reports with photos for blog posts. Highlight Special Donors, Fundraisers, and Volunteers.
Whether the goal is donations, advocacy, or volunteer engagement, well-designed nonprofit marketing and communications can inspire action. Your stakeholders may include donors, volunteers, community members, partners, sponsors, and advocates. But how do you effectively translate your mission into messaging?
Cross-posted from The Extraordinaries: On-Demand Volunteerism by Phone. The truth is, when I search for volunteer opportunities, very rarely do I find one that fits my skills and schedule. Flickr photo credit: Advice uploaded by Laughlin Elkind volunteer mobile cell service nonprofit nptech
How staff members answer the phone, whether the walls look bright, if your waiting room is inviting—these aren’t trivial. Marketing is also how your staff and volunteers feel and talk about your nonprofit in their everyday lives. “Marketing eyes” refers to your ability to see your nonprofit from an outsider’s point of view.
What : Learn how your organization could use open data and APIs to show your impact, coordinate volunteers, or inspire supporters to take action. Open Data Storytelling: Learn how to best tell your organization’s story. Open Data Storytelling: Learn how to best tell your organization’s story. When : 9:00 a.m. – 1:00 p.m.
Like any other marketing tool or social media platform, TikTok’s value is in its storytelling ability. Or if you want to diversify your donor and volunteer base and attract younger supporters, TikTok could be a great tool for your organization. Our Generational Giving Report found that Gen Z prefers to give via social media apps!
These apps can give your volunteers, donors, and constituents an intimate, behind-the-scenes look at the important work that you do. Vine has arrived on Windows Phone , which is excellent news as many of the Nokia Windows Phones are equipped with high-end cameras. What's New. More Apps to Consider.
As James Madison University (JMU) prepared for Fall 2020 classes, freshman parent and Tableau Partner, Lee Feinberg, volunteered to help improve the school’s Stop The Spread dashboard. Parent volunteer helps revamp COVID-19 dashboard. Over the past few months, we’ve used it more and more as a storytelling platform." .
Email is one of the most popular fundraising channels: 48% of donors prefer to receive updates and appeals in their inboxes, and email beats out social media, phone calls, and other digital channels in terms of fundraising performance. Pretend you’re writing for a particularly loyal donor or volunteer you know. What inspires them?
We organize all of the trending information in your field so you don't have to. Join 12,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content