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How to Improve Donor Retention: 3 Surprising Strategies from Top-performing Nonprofits

Nonprofit Tech for Good

Donor retention can feel like a never-ending cycle. Measuring the effectiveness of your efforts against broader nonprofit sector benchmarks can further refine your donor retention strategy , helping ensure your approach remains effective and informed. Ready to transform your approach to donor retention? They save you time.

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7 Ways Nonprofits Can Automate Donor Retention

Nonprofit Tech for Good

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. Here are seven excellent methods of increasing donor retention and how to automate them.

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4 Top Donor Retention Strategies to Keep Your Year-End Donors

CauseVox

Now is the time to make sure that your organization has donor retention strategies in place to bring those year-end supporters with you into 2025. Youre saving money by improving your donor retention. The second piece of the equation is that many nonprofits struggle with donor retention. What is Donor Retention?

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Solving the Donor Retention Rate Issue: The Case for Creating a Board-level Donor Thank You Committee

Bloomerang

Do you know your organization’s donor retention rate? A chorus of voices have been beating the drum about the importance of donor retention through their research, in blogs, and in webinars—with stagnant results. . The Donor Retention Crisis—and Why It Matters. whereas the new donor retention rate was 19.3%.

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Strategies to Increase Nonprofit Donor Retention Rates

Care2

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%.

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Nonprofit Donor Retention 101: Always Do This

Bloomerang

For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Donor and dollar retention rates have averaged well below 50% for over a decade, and it’s been getting worse over time. Long-term retention (5+ years) is now 10% or less. “ People give. tree, river, painting).

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The era of reactive giving: Inspiring one-time donors to become lifetime sustainers  

Candid

The retention rate for a donor giving $100 or less is half that of those giving more. Personalized outreach makes a defining impact on donor retention rates. Prioritize returning supporters, larger gifts, and local donors for phone calls and handwritten notes.

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