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Stuck in the pilot phase: Enterprises grapple with generative AI ROI

CIO Dive

Dive Brief: Nearly all enterprises plan to ramp up generative AI investments in the year ahead amid persisting struggles tied to ROI and technical

ROI 117
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3 Reasons Every Nonprofit Tech Project Should Begin with a Discovery

Nonprofit Tech for Good

A tech “discovery” is the initial, independent phase of a technology project where key analysis, design and planning are performed BEFORE a buy or build decision is made. Discoveries are essentially risk mitigation exercises, and they should be a separate contract from the build phase whenever possible. Why is that?

Project 274
professionals

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. Keep in mind that you’ll be able to monitor your campaign’s performance and turn it off at any time if the ROI dips below the threshold you want to hit.

Facebook 233
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6 Reasons Why Nonprofits & Golf Tournament Sponsors Love Digital Exposure

Nonprofit Tech for Good

Why Sponsors Love It: Exposure across multiple channels with multiple opportunities for engagement gives sponsors better, broader exposure and a greater ROI. Why Nonprofits Love It: In the planning phase , simply send the link to your event website when making your sponsor pitches.

Sponsor 295
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5 Reasons Tech is a Must-Have for Marketing Your Nonprofit’s Golf Event

Nonprofit Tech for Good

Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Sponsors Get More Exposure & ROI When your event website is tied to a robust golf event management platform, sponsors can submit assets right at registration and their logo appears on the site instantly.

Marketing 202
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Great reads from around the web on February 23rd

Amy Sample Ward

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. Check it out!

Web 108
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Is It Time for Your Nonprofit or School to Make a CRM Change?

sgEngage

Save budget talks for the evaluation phase. How will you judge your ROI? Dream as a Team About Your Ideal CRM Once youve established your current situation, its time to dream about what youd like to be able to do with your data. Dream big and dream together as a team. Identify the upsides : Consider the benefits of a new system.

Change 105