Phase Ratio Research Test 
sgEngage
NOVEMBER 16, 2023
According to the 80/20 rule in major donor fundraising, 80% of a nonprofit’s total revenue comes from the top 20% of its donors—and for some nonprofits, this might even be closer to a 90/10 ratio. They might test email addresses in the file to ensure they are functional, for example. During the prospecting phase, communication is key.
sgEngage
DECEMBER 7, 2023
According to the 80/20 rule in major donor fundraising, 80% of a nonprofit’s total revenue comes from the top 20% of its donors—and for some nonprofits, this might even be closer to a 90/10 ratio. They might test email addresses in the file to ensure they are functional, for example. During the prospecting phase, communication is key.
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Nonprofit Tech for Good
OCTOBER 22, 2012
After spending all that energy and time researching, writing, and editing 75,000+ words about social and mobile media best practices for nonprofits – living and breathing it for three months straight – it was frustrating, heart-breaking, mind-boggling even to have to let it go and accept that the book was going to be imperfect.
Nonprofit Tech for Good
MAY 18, 2013
The hours don’t reflect exactly how much time one should spend on the sites themselves, rather the time spent and the time necessary researching and preparing the content for each social network, setting up and maintaining the profile and pages, and tracking ROI. Chapter 4 :: Follow on a 1:1 Ratio on Twitter.
Nonprofit Tech for Good
MAY 18, 2013
The hours don’t reflect exactly how much time one should spend on the sites themselves, rather the time spent and the time necessary researching and preparing the content for each social network, setting up and maintaining the profile and pages, and tracking ROI. Chapter 4 :: Follow on a 1:1 Ratio on Twitter.
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