Maximizing Donor Relationships: Harnessing the Honeymoon Phase in Fundraising
Pamela Grow
JULY 31, 2024
Have you ever heard of something called the ‘honeymoon phase?’ In marketing, the term ‘honeymoon phase’ refers to the period (usually one to two weeks) following a customer’s purchase. You’ve probably seen honeymoon phase influence used a lot. This is the worst time for you to step back and enjoy the victory.
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