GA4 FAQs: What Mission-Driven Organizations Need to Know
Forum One
FEBRUARY 7, 2023
We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. Google changed it to Universal Analytics after they acquired it in 2005.) The next five months can be your learning phase. Needless to say, a lot has changed since 2005.
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