Bloomerang

FEBRUARY 18, 2025

Many nonprofits struggle with low donor retention rates, yet the reasons supporters lapse arent always obvious. We surveyed 1,000+ donors and 380+ fundraisers to uncover the hidden challenges impacting donor retention and the small but powerful changes that can make a difference. How to fix it: Automate personal touchpoints.

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Retention Donor Challenge Indianapolis 77

sgEngage

FEBRUARY 10, 2025

If youre wondering if corporate matching gifts can boost donor retention levels, the answer is yes. Matching gifts and donor retention share a positive correlation, with each variable increasing alongside the other. An organizations retention rate is typically determined year over year. Want to dig deeper?

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Retention Gift Donor Program 59

NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.

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Retention Donor Effective Strategy 55

.orgSource

APRIL 1, 2025

From AI-driven personalization to cloud-based management systems , digital transformation enhances efficiency, engagement, and revenue opportunities. Members today expect flexible, personalized, and value-driven engagement opportunities. Can we personalize the member experience through data-driven insights ?

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Associations Case Study Leadership Studies 221

NonProfit PRO

MAY 3, 2022

The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. A prompt, personal, powerful thank you is the bare minimum. What do you do to keep donors close?

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Donor Strategy Retention Discussion 299

.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. Personalized interactions can significantly boost engagement. This ensures you stay focused on what matters most.

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Associations Technology Digital Analytics 221

NonProfit PRO

APRIL 12, 2022

Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.

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Donor Experiment Personal Problem 306

Bloomerang

JANUARY 6, 2025

The retention metrics that matter Retention is your single most important metricthe easiest, fastest, and most affordable way to raise more money. Use this handy retention calculator to get started. Measure your retention in three ways: 1. Then, you can dig a bit deeper. Where do I go from here?

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Metrics Fundraising Retention Gift 105

.orgSource

FEBRUARY 11, 2025

In todays digital age, members expect more than just information they want meaningful, personalized experiences. Set Clear Goals and Metrics : Define what success looks like in terms of member engagement, satisfaction, and retention. Conduct surveys, gather feedback, and use data insights to understand what matters most to them.

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Associations Strategy Build Culture 221

NonProfit PRO

AUGUST 16, 2021

A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way.

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Relationship Gift Retention Mail 296

Bloomerang

DECEMBER 13, 2022

There were two instances this year where I made gifts over and above what I had intended and they both involved personal contact from someone in the development office (director or gifts officer). For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. People give.

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Retention Donor Nonprofit Gift 130

Association Analytics

JANUARY 30, 2023

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Investigating the renewal status by member segment can help you uncover important insights into which members will and will not renew.

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Experiment Create Retention Analytics 321

sgEngage

MAY 30, 2024

Employee retention is critical for the health of any organization, particularly for nonprofits. High retention leads to better outcomes all around as the organization saves money and develops stronger performers internally. Plus, as a manager in a nonprofit, retention is a key component of your job.

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Retention Management Tips Nonprofit 110

Nonprofit Tech for Good

APRIL 2, 2020

Technology is making it much easier to personalize the donation ask, based on CRM data or other factors, so you can make sure you’re making an ask that is appropriate to the donor. 5) Retention. The average donor retention rate will vary depending on which survey you read, however, all the surveys we’ve seen put it at less than 50%.

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Metrics Digital Marketing Nonprofit 309

Nimble AMS

JULY 18, 2023

According to Community Brands research, enhancing the member experience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in. Read our blog to discover how Nimble AMS works with associations to provide members with an amazing, personalized experience.

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Associations Personal Trend Experiment 124

Bloomerang

FEBRUARY 5, 2024

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

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Retention Gift Donor Pledge 119

NonProfit PRO

JUNE 17, 2021

The study offers findings on Social Donor motivators, engagement, retention, as well as insights on when donors will be ready to return to in-person events. We conducted an online survey of 1,000+ Social Donors to examine how giving experiences evolved over the past year.

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Studies Experiment Giving Research 246

NonProfit PRO

JUNE 17, 2021

The study offers findings on Social Donor motivators, engagement, retention, as well as insights on when donors will be ready to return to in-person events. We conducted an online survey of 1,000+ Social Donors to examine how giving experiences evolved over the past year.

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Studies Experiment Giving Research 244

NonProfit PRO

JUNE 9, 2021

The study offers findings on Social Donor motivators, engagement, retention, as well as insights on when donors will be ready to return to in-person events. We conducted an online survey of 1,000+ Social Donors to examine how giving experiences evolved over the past year.

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Studies Experiment Giving Research 241

Bloomerang

JUNE 12, 2023

According to the Association of Fundraising Professionals, the average donor retention rate in the U.S. As nonprofits work on strengthening donor relationships to improve retention, there has been an increased focus on the donor experience. Take a Tour The post Empower donors with a personalized portal appeared first on Bloomerang.

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Donor Personal Summary Retention 115

Candid

JANUARY 23, 2025

A report by Independent Sector highlighted that nonprofits emphasizing community engagement achieved greater financial stability and volunteer retention, proving the power of connection. Whether its an online forum or an in person collaborative event, creating spaces for your community to connect on their own builds stronger ties.

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Community Build Fundraising Nonprofit 102

Nonprofit Tech for Good

JULY 17, 2022

When you combine this higher annual giving level with the fact that monthly donors have much higher retention rates, you can begin to see why monthly donations are important. Of course, you’ll need a retention strategy to encourage continued engagement, but the costs of maintaining recurring donors are generally lower than annual givers.

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Donation Nonprofit Gift Donor 345

Candid

DECEMBER 11, 2024

Personalize your outreach efforts Reactive donors generally give smaller amounts. The retention rate for a donor giving $100 or less is half that of those giving more. Personalized outreach makes a defining impact on donor retention rates. Any friction during the giving process could leave money on the table.

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Donor Giving Time Donation 106

Bloomerang

FEBRUARY 5, 2025

Within 48 hours of receiving a donation, send a personalized thank-you letter that acknowledges the donors specific impact. Mention how their contribution will be used and include a heartfelt message of gratitude, and something very personal to them, like a child who just went off to college.

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Donor Causes Storytelling Interaction 109

Candid

OCTOBER 23, 2024

Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. We had open discussions about our personal attitudes toward fundraising and role-played donor interactions. Donors are an important part of any nonprofit’s mission. Engage in meaningful conversations and radical listening.

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Donor Strategy Relationship Children 106

Nonprofit Tech for Good

MAY 16, 2021

Make sure it’s timely, personalized, and has a sense of urgency. Make it personal. If possible, use tangible examples to show how their personal contributions have supported your mission. Offering to help each donor customize their personal fundraising page is another nice touch. 13 Donor Retention Email Templates.

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Template email Campaign Fundraising 317

Fast Company Tech

FEBRUARY 27, 2025

It not only impacts people’s day-to-day financials, but also their morale at work, job acceptance, as well as their retention. Perhaps that is why retention rates were significantly lower among borrowers, with just 39% saying they wanted to stay with their current employer, compared with 61% of those without student loans.

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Student Impact Job Survey 119

Association Analytics

JANUARY 7, 2025

So when you have to increase retention by 3 points, you can plan for that. As long as the metrics theyre tasked with achieving are just that, achievable and realistic, there should be no problem with having a personalized dashboard or a centralized database that allows them to share the key points with their team and their boss.

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Data Strategy Associations Demographics 169

sgEngage

NOVEMBER 27, 2024

Peer-to-peer (P2P) fundraising encourages existing supporters to set up their own pages, gathering donations from their personal networks on behalf of the organization. Regular updates, personalized appeals, and segmented lists can help build lasting relationships with donors and drive consistent contributions.

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Online Support Fundraising Digital 98

Nimble AMS

NOVEMBER 21, 2023

Embrace Artificial Intelligence today. Keep reading to learn how the Marine Corp Association & Foundation (MCA&F) used Nimble AMS Predictions and Salesforce Einstein AI to boost member retention. Are you looking to get started with AI? These factors made retention extremely difficult. Download now. Gain more data.

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Retention Associations Foundation Professional 110

The NonProfit Times

JANUARY 9, 2025

Consider building personalized benefit packages that reflect the unique needs of your team. Create individual growth plans that help employees reach personal and professional milestones. Whether its a shoutout during a staff meeting or a personal thank-you note, showing appreciation builds loyalty and motivation.

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Team Nonprofit Tampa Professional 98

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. Artificial intelligence is also changing how we personalize donor experiences and maximize donations. It predicts outcomes and personalizes interactions with prospective donors. Personalized requests are crucial.

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Donation Fundraising Data Donor 251

Nonprofit Tech for Good

JANUARY 13, 2020

This can be a simple show of gratitude and personalized to include your donor’s name, a brief blurb about what their donation will help your organization to accomplish, and/or a compelling thank you image. Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause.

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Action Donation Social Media Donor 337

.orgSource

AUGUST 19, 2024

The inability to safeguard personal information puts those relationships at risk. Every person on your staff should understand best practices. Get professional help to determine what went wrong and to begin working to prevent future catastrophes. Much of the data in your systems is not yours. It belongs to your members.

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Government Data Experiment Disaster 251

Nonprofit Tech for Good

DECEMBER 9, 2022

This also typically leads to reduced churn and better supporter retention. Better supporter retention leads to less time needed to pursue new donors to reach financial goals. In most cases, the more personalized the fundraising page, the more their network will donate. 3) Major Gifts.

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Fund Nonprofit Pledge Donation 325

Association Analytics

JUNE 17, 2021

Now, as the world is opening back up, your association may be planning to go back to in-person meetings or use a hybrid approach. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. Or did it decrease because your members were longing for that in-person connection?

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Associations Data Registration Analytics 318

Bloomerang

OCTOBER 25, 2024

Donor retention on steroids – Make it monthly I implore you to make soliciting recurring donations a priority. Retention is a phenomenal 80 – 90% compared with under 20% for new one-time donors and just 45% when ongoing donors are added to the mix. Maybe in the past you weren’t set up to manage monthly giving effectively. years to 8.08

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Tips Strategy Gift Nonprofit 125