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5 Email Personalization Strategies for Nonprofits

Nonprofit Tech for Good

A recent Abila study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing. Yes, personalization requires data. It’s not a magic bean.

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For Better Virtual Work Vibes—Try EI

.orgSource

Remote work was the pandemic’s big gift to employees. walk, remote work came with some not-so-fun trade-offs. walk, remote work came with some not-so-fun trade-offs. Relationships that had been tenuous in the office became untenable in the remote environment. Empathy— is the basis for all productive relationships.

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Thursday Thoughts: thawing your supporter relationships for spring stewardship

EveryAction

It’s important to avoid freezing out donors after the year-end season passes, so what are some strategies and tactics nonprofits can use to thaw their relationships with supporters and meet their spring stewardship goals? Here’s what two of our partners said. For repeat donors, this rate is higher but still only 60%.

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Visibility and relationships: Effective fundraising for small nonprofits

Candid

Grassroots organizations provide vital services to local communities, yet they struggle to compete for grants against large national nonprofits that can leverage robust development teams, considerable fundraising experience, and established relationships with grantmakers. Start by getting to know your organization’s work intimately.

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AI & Donor Relationships — The Good And The Bad

The NonProfit Times

Alex and bots like her are billed as a conduit to help organizations build relationships with their donors. But these new and quickly developing technologies bring to the forefront many questions about the impact of AI on fundraising and the human relationships at the foundation of philanthropy. Is this technology exciting? Absolutely.

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Building Successful Relationships With Major Donors: 4 Tips

Greater Giving

Building genuine relationships is key to fostering trust with these supporters and boosting major donor retention. While solicitation is undoubtedly an essential part of the fundraising process, effective nonprofit leaders focus on stewarding relationships first. Personalize your outreach. What are their demographics?

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The more you know: Salesforce Person Accounts for associations

Nimble AMS

Are you aware of the many benefi t s of Salesforce Person Accounts for your association ? If not, it’s time to discover how Person Accounts can empower your member-based organization. Person Accounts are also designed to work for associations , support a complex membership structure , and promote a connected member experience.