Nonprofit Tech for Good

MARCH 8, 2024

Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. Retaining your donors requires building relationships with them, and those relationships will rely heavily on effective communication. Can Tech Tools Solve Donor Retention? The short answer is “no.”

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Bloomerang

FEBRUARY 18, 2025

Many nonprofits struggle with low donor retention rates, yet the reasons supporters lapse arent always obvious. We surveyed 1,000+ donors and 380+ fundraisers to uncover the hidden challenges impacting donor retention and the small but powerful changes that can make a difference. Want to strengthen donor relationships?

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sgEngage

FEBRUARY 10, 2025

If youre wondering if corporate matching gifts can boost donor retention levels, the answer is yes. Matching gifts and donor retention share a positive correlation, with each variable increasing alongside the other. In this article, well help you understand how to make this magic relationship work for you. Want to dig deeper?

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NonProfit PRO

JANUARY 28, 2025

Connecting with your donors on a personal level can help strengthen your fundraising efforts. Here's how segmentation plays a role.

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NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.

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Pamela Grow

FEBRUARY 11, 2025

Its an opportunity to deepen relationships, show gratitude, and keep the conversation going, turning one-time participants into lifelong supporters. Personalized thank-you messages: A heartfelt, tailored message of appreciation reminds supporters that their presence and contributions made a meaningful difference.

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Allegiance Group

JANUARY 28, 2025

With both donor acquisition and retention becoming more challenging, your organization must aspire to forge relationships with donors that go beyond a single transaction in order to deepen your donors affinity for your cause. By contrast, relationship fundraising is a deeper, more personal connection.

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NonProfit PRO

MAY 3, 2022

The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. A prompt, personal, powerful thank you is the bare minimum. What do you do to keep donors close?

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Candid

OCTOBER 23, 2024

Yet, according to the Fundraising Effectiveness Project , donor retention rates have been falling since 2020. Nonprofits may need to reimagine their donor engagement strategies to go beyond occasional outreach or standard fundraising appeals and forge relationships that resonate with their values and inspire continued support.

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NonProfit PRO

APRIL 12, 2022

Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.

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Bloomerang

FEBRUARY 5, 2025

Effective donor stewardship isnt just about saying thank you; its about cultivating meaningful, genuine relationships. Within 48 hours of receiving a donation, send a personalized thank-you letter that acknowledges the donors specific impact. This small but immediate gesture can set the tone for a lasting relationship.

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Candid

JANUARY 23, 2025

A report by Independent Sector highlighted that nonprofits emphasizing community engagement achieved greater financial stability and volunteer retention, proving the power of connection. Whether its an online forum or an in person collaborative event, creating spaces for your community to connect on their own builds stronger ties.

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Bloomerang

DECEMBER 13, 2022

There were two instances this year where I made gifts over and above what I had intended and they both involved personal contact from someone in the development office (director or gifts officer). For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. People give.

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Nonprofit Tech for Good

APRIL 2, 2020

Technology is making it much easier to personalize the donation ask, based on CRM data or other factors, so you can make sure you’re making an ask that is appropriate to the donor. 5) Retention. The average donor retention rate will vary depending on which survey you read, however, all the surveys we’ve seen put it at less than 50%.

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sgEngage

MARCH 22, 2022

The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Your job is simply to maintain that relationship, and there are several ways to accomplish this, such as working to: . Personalize all appeals . Segment your audience .

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Nonprofit Tech for Good

OCTOBER 22, 2020

Development audit after development audit of small- to mid-sized organizations reveals that while donor retention remains a critical issue there is also another issue that is equally important. Social media sites are for relationship building. 3) Capture social media followers that visit your website.

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Bloomerang

FEBRUARY 5, 2024

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

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Bloomerang

JUNE 12, 2023

Create a donor experience that strengthens supporter relationships. According to the Association of Fundraising Professionals, the average donor retention rate in the U.S. As nonprofits work on strengthening donor relationships to improve retention, there has been an increased focus on the donor experience.

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sgEngage

MAY 30, 2024

Employee retention is critical for the health of any organization, particularly for nonprofits. High retention leads to better outcomes all around as the organization saves money and develops stronger performers internally. Plus, as a manager in a nonprofit, retention is a key component of your job.

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Nonprofit Tech for Good

DECEMBER 9, 2022

These types of donations, once set up, are easily executed with nonprofit software such as Giveffect – an all-in-one nonprofit management software that includes donation management, relationship management (CRM), volunteer management, email marketing, and more in one easy-to-use suite. 3) Major Gifts.

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sgEngage

JANUARY 14, 2025

As a tech leader at a growing social impact organization, you know that migrating to an enterprise-scale constituent relationship management (CRM) system can be a daunting proposition. Youre Managing Complex Engagements with Major Donors Major donors often require a high level of engagement and personalized attention.

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Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. Artificial intelligence is also changing how we personalize donor experiences and maximize donations. It will also help them build better relationships with major donors and their broader donor base. Personalized requests are crucial.

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.orgSource

AUGUST 19, 2024

Data that accurately reflects your members and their preferences is the key to trust, engagement, and enduring relationships. The inability to safeguard personal information puts those relationships at risk. Every person on your staff should understand best practices. Much of the data in your systems is not yours.

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Nonprofit Tech for Good

APRIL 21, 2022

It sounds simple, but nonprofits shouldn’t underestimate the importance of the personal touch. making donors feel appreciated goes a long way toward building long-lasting relationships. Building Lasting Relationships Boosts Donor Retention. Whether with an email or a text message (or even a phone call!),

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Bloomerang

AUGUST 3, 2021

Studies show that donor retention is one of the best ways to boost your nonprofit’s bottom line because it’s easier to satisfy a supporter who has already given and who is already interested in your organization than to try to recruit brand new donors from scratch. . What should you include in a welcome email series? .

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Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. Recurring Giving Benchmarking Analysis , retention rates for recurring gifts can be upwards of 90%, compared to 40% for one-time gifts and a single-digit rate for one-time peer-to-peer gifts. . Luckily, you can change course. Conclusion.

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sgEngage

NOVEMBER 27, 2024

Peer-to-peer (P2P) fundraising encourages existing supporters to set up their own pages, gathering donations from their personal networks on behalf of the organization. Regular updates, personalized appeals, and segmented lists can help build lasting relationships with donors and drive consistent contributions.

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Nonprofit Tech for Good

JANUARY 13, 2020

This can be a simple show of gratitude and personalized to include your donor’s name, a brief blurb about what their donation will help your organization to accomplish, and/or a compelling thank you image. Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause.

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sgEngage

NOVEMBER 25, 2024

This cross-training prevents the same person from performing more than one function if a finance staff member is on vacation or leaves the organization. Developing working relationships across the various departments of the organization creates synergies and efficiencies during the year.

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Neon CRM

AUGUST 11, 2023

It’s easy to focus on fundraising success and forget about donor retention. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day. It’s one of the most high-profile fundraising days of the year.

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Bloomerang

FEBRUARY 3, 2025

If you want to turn one-time donors into lifelong supporters, you need to build out a new, personalized donor cultivation journey. The sample new donor cultivation timeline above incorporates personalized communication, like phone calls and notes, and regular communication, like email newsletters. How can you do it?

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sgEngage

NOVEMBER 5, 2024

Tell Compelling Stories Personal stories from your beneficiaries, leadership, and volunteers explaining how your organization has positively affected them can help paint a picture of your impact. This will help build trust between your organization and your stakeholders, promoting donor retention.

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sgEngage

SEPTEMBER 27, 2023

Strong relationships are built on trust. A trusting relationship with donors contains shared perceptions and values, openness, transparency, and a willingness to grow the connection. Here are some strategies your organization can consider for improving donor retention by building donor trust in your brand. Reveal your failures.

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Association Analytics

JUNE 17, 2021

Now, as the world is opening back up, your association may be planning to go back to in-person meetings or use a hybrid approach. In our previous blog posts on retention and product value , we illustrated how data isn’t one dimensional. By cultivating a strong relationship with this group you can also foster repeat attendance.

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Nonprofit Tech for Good

NOVEMBER 8, 2019

On average, nonprofits who launch a monthly giving program boost their donor retention rate by up to 90%, so it’s important to spotlight your monthly giving program on social media, emails, and your donation form itself for Giving Tuesday. . For example, a human services organization might say, “Feed a person in need with a monthly gift.

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sgEngage

NOVEMBER 4, 2024

Any of those donors within a reasonable area receive their gifts hand-delivered to them personally. Katie Farkas, View Arts Center Expiry Dates Can Be a Retention Touchpoint “We run a report at the beginning of each month of credit cards that are expiring so donors can get a personal call, thank you, and ask for a new card.

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Get Fully Funded

SEPTEMBER 17, 2023

A solid donor relationship is the backbone of successful fundraising. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable. That means you should think about what your donor gets out of your relationship. A donor relationship is no different.

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