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Major Gift Relationship Doesn’t Count

NonProfit PRO

A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way.

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5 Email Personalization Strategies for Nonprofits

Nonprofit Tech for Good

A recent Abila study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing. Yes, personalization requires data. It’s not a magic bean.

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How Storytelling Can Help Personalize Donor Communications

NonProfit PRO

Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds. Nonprofits have more stories at their fingertips than any other organization.

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Leveraging AI for Personalized Member Engagement 

.orgSource

As members expect more personalized and meaningful interactions, AI offers a transformative solution to customize engagement at scale. By embracing AI, associations can foster deeper relationships with their members, ensuring higher satisfaction, loyalty, and growth even amid industry disruptions. The result?

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3 Ways to Personalize the Donor Experience

NonProfit PRO

Donor engagement can be complicated. Donors are engaged in multiple ways, frequently with different appeals and solicitation amounts. This fragmented donor communications experience is a pernicious problem in the nonprofit industry.

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Thursday Thoughts: thawing your supporter relationships for spring stewardship

EveryAction

It’s important to avoid freezing out donors after the year-end season passes, so what are some strategies and tactics nonprofits can use to thaw their relationships with supporters and meet their spring stewardship goals? Here’s what two of our partners said. For repeat donors, this rate is higher but still only 60%.

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3 Steps to Shape Nonprofit Constituent Relationships in the New Age of Experience

NonProfit PRO

Consumers today are looking for authentic, personal experiences with the brands with which they do business.