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5 Email Personalization Strategies for Nonprofits

Nonprofit Tech for Good

A recent Abila study shows donors feel 71% more engaged with nonprofits when they receive personalized communications from the nonprofits they support. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing. Yes, personalization requires data. It’s not a magic bean.

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Major Gift Relationship Doesn’t Count

NonProfit PRO

A meeting started out negatively with the finance person saying that a personal relationship with a donor doesn’t really count – it doesn’t positively affect the retention or contribution of that donor. Now, to be fair, he didn’t exactly say it that way.

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How Storytelling Can Help Personalize Donor Communications

NonProfit PRO

Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds. Nonprofits have more stories at their fingertips than any other organization.

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Thursday Thoughts: thawing your supporter relationships for spring stewardship

EveryAction

It’s important to avoid freezing out donors after the year-end season passes, so what are some strategies and tactics nonprofits can use to thaw their relationships with supporters and meet their spring stewardship goals? Here’s what two of our partners said. For repeat donors, this rate is higher but still only 60%.

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Visibility and relationships: Effective fundraising for small nonprofits

Candid

Grassroots organizations provide vital services to local communities, yet they struggle to compete for grants against large national nonprofits that can leverage robust development teams, considerable fundraising experience, and established relationships with grantmakers. Here are some steps to get started.

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AI & Donor Relationships — The Good And The Bad

The NonProfit Times

Alex and bots like her are billed as a conduit to help organizations build relationships with their donors. But these new and quickly developing technologies bring to the forefront many questions about the impact of AI on fundraising and the human relationships at the foundation of philanthropy. Is this technology exciting? Absolutely.

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3 Ways to Manage & Grow Major Donor Relationships

Nonprofit Tech for Good

When you solicit a prospective supporter, you need to be prepared with data, compelling testimonials, personal knowledge of what motivates the donor as an individual, and a concrete plan of how their major gift will help you make major changes. Personalized Thank Yous. They may even want to help guide you in how it’s spent.