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Photos And Videos In Fundraising Communications

Kindful

With all that energy going into the copy, the videos and photos included in the appeal can sometimes seem like an afterthought. However, for your donors, photos and videos can actually be even more powerful in informing their decision to give than the words you choose to use. Here are some tips to help you plan for great photos.

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How to Build a Great GivingTuesday Donation Form

Neon CRM

Nearly every social post, email, or direct mail piece you create for the big day will point people to this page. A great donation form will make people more likely to give—and make the donation process an easy one—but what does a good donation form look like? Try to have your photo subjects make eye contact with the viewer.

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Photos Get the Most "Likes" on Facebook, But Do They Engage People?

Care2

You know the old saying; a picture is worth a thousand words? According to research conducted by Social Media Today , pictures are also worth a lot of “Likes” on Facebook too. Both “Likes” and comments on photos are a lot more popular then posts that have links, status updates, and video.

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How to Craft a Post-Event Case Study

Greater Giving

By compiling data and looking at the bigger picture, case studies help you identify the subtle trends and missteps that occurred during the planning and execution of a project, giving you deeper insight into how you can improve in the future. Then, pair these honest opinions with the hard data you compiled to see the bigger picture.

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How Organizations Can Use VR and AR Tech for Fundraising

Nonprofit Tech for Good

Pictures can be useful tools, but nothing is quite as effective as walking through a virtual war zone or experiencing what happens in late-stage dementia firsthand. By putting on a VR helmet, nonprofits can put their donors in the virtual shoes of the people that they’ll be helping. Virtual reality can do just that.

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Tips for Capturing Event Photos with Your Smartphone

Tech Soup

You realize that people connecting, laughing, hugging, and supporting a mutual cause can be a story worth sharing if done right. You have a smartphone, some skills, and a willingness to learn, but somehow your photos look slightly off. Here are some tips to make your next event a photo success. Don't worry. Learn by doing.

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4 Free Photo Resources You Can Tap for Social Good

Tech Soup

Possibly the most used and most recommended, but arguably the most complicated software to edit photos, Lightroom can be found in the toolkit of most photographers. Or, you can always come back to edit your photos, even while you're offline. Also, the social element allows you to share your creations with other people.

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