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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. An unengaged email subscriber is one that has not opened or clicked an email within a set timeframe, such as three or six months.

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How to block and report text spam

The Verge

Spam texts can be incredibly irritating — you get a notification and stop what you’re doing to check your phone, only to find somebody is trying to sell you something you don’t want. Unfortunately, there are no absolutes in preventing text spam. Use the spam filter on your phone. Select “Settings” > “Spam protection”.

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Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Think about the emails that you always open, or always delete. You can learn more about CAN-SPAM here. There’s no re-do.

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

Sixty-two percent of email is opened on a mobile device , so first and foremost your email campaigns (e-newsletters, fundraising appeals, event invites, welcome emails, thank you emails, etc.) Personalize your email campaigns and write short subject lines to maximize open rates. Embrace a mobile-first design strategy. Emojipedia.org.

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Tech Tools Working Together: How Text-To-Donate Paves the Way for Text Message Communication

Nonprofit Tech for Good

With average email open rates at 20% for nonprofits , many organizations struggle to grab the attention of supporters, volunteers, and donors. Spamming is illegal, and often goes straight to a junk mail folder. In contrast, text message spam is almost always viewed, making it more annoying to donors.

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10 e-Newsletter Best Practices for Nonprofits

Nonprofit Tech for Good

66% of emails are now opened either on a smartphone or tablet. Short subject lines that easily can be read on smartphones and tablets result in the highest open rates. However, BCC emails are hampering your fundraising efforts, hurting your brand, and in most cases pointless since so few of these emails are opened.

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100 Fundraising Email Subject Lines That Will Get Donors to Open Your Email

Get Fully Funded

You see, if the email doesn’t get opened, you get no donations. Your fundraising email subject line has ONE job: to entice the recipient to open the email. Dismissing the subject line will cost you opens and it will cost you donations. There is a split second when we decide whether or not to open the email. Big mistake.

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