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Top 12 Social Media Insights for Nonprofits in 2012

NetWits

The 2012 Nonprofit Social Networking Benchmark Report was released at 12NTC yesterday and it’s already stirring up discussions about how nonprofits are leveraging social networks as part of their fundraising and communications strategy. Budgets and Staffing for Commercial Social Networks Continue to Climb.

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10 e-Newsletter Best Practices for Nonprofits

Nonprofit Tech for Good

Thus, not only is the myth that social media replaces email false, but now it is also understood and proven that email use is increased by social media and that in fact the two tools are complimentary and increase the success of your online fundraising campaigns. 66% of emails are now opened either on a smartphone or tablet.

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Three Nonprofit e-Newsletters to Subscribe To and Learn From

Nonprofit Tech for Good

And even though a recent report pointed out that email open and donor response are dropping in the nonprofit sector, I can’t help but wonder if current (yet old) e-newsletter design trends have a lot to do with the results. Pitch to “Follow” on social networking sites in every issue. Bottom of e-Newsletter: 1.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

If you’re only making a couple of these mistakes or none at all, congrats - your social media campaigns are likely on the right path. Please be open to the idea that you may need social media training. We’re now ten years into the Social Web. blogs, social networks, peer-to-peer fundraising).

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Five Reasons Why Your Nonprofit Must Prioritize the Mobile Web in 2014

Nonprofit Tech for Good

As of September 2013, 47% of email is now opened on a mobile device. Social networks have gone mobile. As of February 2013, 55% of social networking occurs on a mobile device especially during commutes, lunch breaks, and evening hours. Texting is a tool still not mastered. 10 trillion sent by the end of 2011.

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6 Takeaways From ShareThis’ Study on Social Sharing

NetWits

Here are some quick takeaways to consider: 1) The Ease of Social Sharing is Important. This study reveals that 31% of website referrals are from the “sharing&# of your content; including social networks, blogs, and email–and bookmarks. 3) Facebook Is Not The Only Social Network. 2) Search is Still King.

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Messaging social network IRL hits unicorn status with SoftBank-led $170M Series C

TechCrunch

Social calendar app IRL has been busy building a messaging-based social network, or what founder and CEO Abraham Shafi calls a “WeChat of the West.” As users could now network with friends across both web and mobile, IRL began to feel more like a social network, not just an event-discovery engine.