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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. An unengaged email subscriber is one that has not opened or clicked an email within a set timeframe, such as three or six months.

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6 Email Marketing Hacks to Increase Open Rates

NonProfit Hub

Are you experiencing abysmal open rates? Your emails are likely to find a home in your recipients’ spam folder. You can inadvertently break any one of the CAN-SPAM laws. You won’t be able to look at who’s opening or clicking on links in your emails. This infrequent contact almost ensures low open rates. Use an ESP.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Over the decade that followed, most groups became overrun with spam and tech glitches, and as a result, LinkedIn Groups almost became obsolete. Admins can invite up to 1,250 of their connections to attend the event and engage attendees with live chat and polls.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

That’s equivalent to sending an email to your supporters and 98% of your emails going to spam folders. Then, target a global, open audience. Perhaps improved storytelling (text, images, videos, polls, stickers, etc.) either way, Facebook organic reach is estimated to be an abysmal 2%.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Sharing conversation starters, polls, or even quizzes on social media can inspire lots of engagement. That will make them more likely to open and read other messages in the future. Find Ways to Be Valuable to Donors Is there a brand whose emails you always open? Encouraging conversations. What makes you look at their messaging?

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Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. It measures the number of people who opened your email relative to the number of people who received it. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%.

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How to Measure the Success of Your Virtual Event

AccelEvents

By using features like event gamification, interactive polls, quizzes, Q&A sessions, and live chats can help you increase engagement. Look at your open rates, click-through rates, and unsubscribe rates. . On average: 20.51% of recipients open event emails. 2.36% of recipients click links in those emails.

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