NetWits

OCTOBER 18, 2011

we LOVE some social media for nonprofits at NetWits Think Tank. A few interesting facts … 92% of the top 50 nonprofits have at least 1 social media presence on their homepage. A few interesting facts … 92% of the top 50 nonprofits have at least 1 social media presence on their homepage.

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Social Media Media Social Nonprofit 274

Nonprofit Tech for Good

JUNE 8, 2011

I’ve watched the early adopters of MySpace in 2005 propel themselves into the national and international spotlight using social media, and I’ve seen latecomers begin to dabble with Facebook and Twitter just this year. Not adding social-networking icons to your website. Sign our online petition!

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Social Media Media Social Avatar 276

Nonprofit Tech for Good

SEPTEMBER 14, 2014

It’s estimated that by late 2014 or early 2015 the majority of adults will get their information from social networks rather than search engines and that social networks will become the primary source of referral traffic to your website and blog. The effective use of social networks is a skill not to be underestimated.

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Social Network Content Network Practice 271

Nonprofit Tech for Good

AUGUST 7, 2013

Nonprofits were the early adopters of social networks. The were active on Myspace, YouTube, and creating Facebook Groups long before most of the companies that are often praised for being the pioneers of social media. One of the reasons was that social networks were free to join and lacked monthly fees.

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Social Network Network Design Social 258

Nonprofit Tech for Good

MAY 18, 2014

The amount of time that a nonprofit can invest in mobile and social media depends on capacity. Mobile and social media are powerful, but when implemented on a small scale, the power is overshadowed by other more traditional online campaigns. Although this is a valid argument, where there is a will, there is a way.

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Social Media Mobile Media Social 259

Nonprofit Tech for Good

JULY 9, 2012

Working within the confines of an almost non-existent online communications budget, my primary responsibilities were to maintain our website and publish a twice-monthly e-newsletter, quarterly print newsletter, and numerous print fundraising appeals through out the year. Here are five reasons why: 1.

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Social Media Media Social Management 265

Nonprofit Tech for Good

SEPTEMBER 19, 2017

Social media changes so frequently that unless your NGO has a full-time social media manager who has the time to consistently research and adopt emerging trends, odds are your NGO is using social media in ways that are no longer effective. It was the final presentation of the social media excellence webinar.

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NGO Social Media Media Social 228

Nonprofit Tech for Good

OCTOBER 22, 2020

Social media sites are for relationship building. Surely, we should be looking at social networks as a “cultivation” and “relationship-building” tool in the same sense that we do offline in person. 3) Capture social media followers that visit your website. Far too often, I see groups that end here.

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Social Media Donor Social Media 354

Nonprofit Tech for Good

MAY 3, 2011

Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits, written by Heather Mansfield , is a comprehensive 270-page hardcover book packed with more than 100 best practices covering Web 1.0,

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Social Media Social Media Guide 273

Nonprofit Tech for Good

SEPTEMBER 29, 2013

The design and branding is modern and mobile-optimized , visuals and call-to-action graphics are prioritized over text, and social media is integrated throughout the entire process of entering the sweepstakes. Social network sharing functionality. - “Donate Now” and charity rating buttons in the email footer.

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Contest Social Media Integration Media 214

Nonprofit Tech for Good

DECEMBER 25, 2016

Over the last two decades the global NGO sector has embraced online technology, but economic and political factors and the quality of Internet infrastructure regionally often affects how well NGOs worldwide can use new technology. Attendees will gain insight by learning benchmarks for success based on NGOs active online across six continents.

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Social Media NGO Technology Media 225

NetWits

JANUARY 11, 2011

All this innovation birthed a new type of website – one that’s not driven by a specific non-profit, but is focused on individual people and their online networks. Social media for social good is grassroots organizing, fundraising and impact in the digital world. 1) Crowdrise – [link].

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Nonprofit Tech for Good

APRIL 7, 2011

campaigns is essential for success in online communications and fundraising. To begin, here are five ways to integrate social media into your nonprofit’s website: 1) Add social networking icons to your homepage. The original social media, blogging is the tool that glues your social media campaigns together.

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Social Media Integration Websites Media 238

TechImpact

JANUARY 28, 2014

Social media is a comparatively very young frontier in the nonprofit sector which features surprises around every twist and turn. Every day enormous strides are made in the industry that have the potential to change the way millions of individuals interact online. Image courtesy of Core 3 Solutions. Twitter pics gets an upgrade.

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Social Media Media Social Nonprofit 263

NetWits

JULY 6, 2011

Do you know how many of your supporters use popular social networks like Facebook, Twitter and YouTube? Google recently made a big social medial play by introducing Google+. With usage stats like that it’s probably safe to assume that a large portion of your followers use at least one social network, right?

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Social Media Social Site Media 273

TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. But what social platform are they on the most? But what social platform are they on the most?

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Social Media Stats Audience Media 250

Nonprofit Tech for Good

APRIL 1, 2013

The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. 4) 2012 Nonprofit Social Network Benchmark Report :: Download. 5) 2012 Online Marketing Nonprofit Benchmark™ Study :: Download.

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Social Media Mobile Communication Report 202

Nonprofit Tech for Good

NOVEMBER 8, 2016

For nonprofits to succeed on social media, they have to be good at social media and that requires a clear understanding of how, when, and why individuals engage with nonprofits on social media. It was the final presentation of the social media strategies webinar. Craft a content strategy.

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Social Media Media Strategy Donor 254

Nonprofit Tech for Good

MAY 24, 2014

Now a decade into the Social Web, mathematicians and social scientists have had ample time to study how, when, and why online individuals engage with brands on social networks such as Facebook, Twitter, and Instagram. Create visual content to optimize your presence on social networks.

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Social Media Media Social Tips 222

NetWits

JULY 10, 2012

Top 5 Social Media Tactics Every School Should Implement. First off, your school should have a blog that’s the center of your social media strategy. Remember, great content is the key to successful social media. No more wondering if social media is paying off. 5) Monitor the Social Web.

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Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web.

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Social Media Media Social Stats 240

Nonprofit Tech for Good

JUNE 23, 2020

Related Webinar: Online Fundraising Best Practices for Nonprofits. The first “Donate Now” button was released in 1999 by a project of the Tides Foundation called Groundspring (acquired by Network for Good in 2005) and for the next two decades, nonprofit professionals have embraced the study of inspiring people to give online to good causes.

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Practice Fundraising Online Nonprofit 342

Nonprofit Tech for Good

SEPTEMBER 28, 2017

Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. Prominently feature the date (November 28), the #GivingTuesday hashtag, a “Donate” button, links to your social networks, social sharing, and an e-newsletter opt-in. Best Practice #2: Design Visual Content.

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Social Media Practice Media Social 251

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Social Media Media Social Nonprofit 235

TechImpact

OCTOBER 6, 2014

One of the most attractive things about social media marketing is how measurable it. While across the major social media networks there are a seemingly infinite number of analytics, there is a hierarchy of importance among them. Want to know how many clicks your Twitter feed gets on Mondays vs Wednesdays?

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Social Media Analytics Track Media 246

Nonprofit Tech for Good

NOVEMBER 29, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me. Posterous: BigCatRescue.posterous.com.

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Social Media Interview Media Examples 251

Nonprofit Tech for Good

JANUARY 3, 2012

There’s no shortage of year-end-and-beginning blog posts about social media, but I thought I’d throw mine into the mix as well. I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector.

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Social Media Media Social Management 237

Nonprofit Tech for Good

FEBRUARY 14, 2011

For nonprofits, the ROI of e-newsletters translates into online dollars raised through “Donate Now&# technology, event attendees, website and blog traffic, and paradoxically new Followers, Fans, and Friends on social networking sites. That said, here are five ways to do so using social media: 1) Blog, blog, blog!

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Newsletter Social Media Social Media 244

Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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Social Media Media Social Management 234

Nonprofit Tech for Good

JULY 3, 2012

We’re almost a decade into using social media and yet one of the most striking realities when I give in-person social media trainings is the wide variety of experience of the nonprofits in the room. The spectrum of expertise and passion for social media swings wide.

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Social Media Media Social Nonprofit 201

Nonprofit Tech for Good

NOVEMBER 30, 2014

When writing and designing content, keep those five words at the forefront of your mind and work toward having those five words become synonymous with your online brand. Marketing on mobile and social media in the nonprofit sector needs to be subtle because most donors and supporters don’t like being marketed to. Fundraising.

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Communication Online Nonprofit Social Media 265

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. below are 33 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits.

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Social Media Social Media Chapter 261

Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Unsurprisingly, other networks followed suit. Thousands of non-profits have used Animoto , an online video maker, to market themselves. Timeliness Is Everything.

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Social Media Video Media Practice 264

Amy Sample Ward

MARCH 4, 2012

The session focused on using core social media platforms Facebook, Twitter, and LinkedIn to raise awareness and inspire others as a volunteer. When it comes to creating great content, there are four important elements, especially with social media, as you can see in the image at the top of this post. hashtags.org.

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Social Network Volunteer Network Social 228

Nonprofit Tech for Good

AUGUST 3, 2011

All day, everyday the online masses are being bombarded with terrible news. Two years ago when I sent out urgent tweets or status updates, the online masses would respond instantly with concern and generosity. Even worse, misery loves company and where one troll finds an online home, many others follow and settle in.

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Social Media Media Social Nonprofit 244

Nonprofit Tech for Good

JULY 16, 2012

But internet users of the same race have recently begun clustering on certain social media websites. At a time when Facebook was primarily used by college-educated individuals from the middle and upper classes, Myspace was open, diverse, creative, and seemingly the epitome of an online grassroots community.

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Social Media Classes Myspace Media 205

Nonprofit Tech for Good

OCTOBER 22, 2012

On the day that I submitted the final manuscript of Social Media for Social Good: A How-To Guide for Nonprofits to McGraw-Hill, Facebook launched Timeline for Pages. here are 22 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits : 1. The Social Web, and Web 3.0:

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Social Media Social Media Chapter 251